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Design Thinking Can Deliver an ROI of 85% or Greater - Forrester

Design Thinking Can Deliver an ROI of 85% or Greater - Forrester | The MarTech Digest | Scoop.it
While the return on investment (ROI) for each organization will differ depending upon the efficiency of the practice, the project, and the specific use case, Forrester's Total Economic Impact (TEI) model found that mature design thinking practices can generate substantial measurable returns and a broad range of auxiliary benefits.

Using both primary and secondary research, Forrester modeled the financial impact of design thinking practices at four fictional, “composite” organizations in banking, insurance, retail, and subscription services.

The synthesized results project a median per-project ROI of 229%, with three-quarters of projects doubling their investment or more. Examined at an organizational level, a mature design thinking practice can achieve an ROI between 71% and 107%, based on a consistent series of inputs and outputs.
CYDigital/marteq.io's insight:

This is incredibly significant, and deserves greater attention and study.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital #zeropartydata #dataprivacy

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Here Are the Top Marketing Design Trends for 2018 [Infographic] - HubSpot

Here Are the Top Marketing Design Trends for 2018 [Infographic] - HubSpot | The MarTech Digest | Scoop.it
The Creative Trends Report for 2018 is here -- discover which design trends are predicted for this year.
CYDigital/marteq.io's insight:

Here Are the Top Marketing Design Trends for 2018 [Infographic] - HubSpot

 

FWIW...

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The Four Most Compelling Design Trends for 2018 - MarketingProfs

The Four Most Compelling Design Trends for 2018 - MarketingProfs | The MarTech Digest | Scoop.it
1. Organic: Interestingly, organic design stands in contradiction to the mainstream desire for clean, minimalist design. For example, we see it manifested in vintage design, which can help brands achieve a top-shelf look with classic details that provide an air of distinction and sophistication.

2. Mobile-First: Design trends in previous years highlighted a responsive approach to website design—which is still important—but in 2018 we'll think about smartphones before we think about desktops. Companies are going to think about how their site looks on an iPhone and transition that experience onto the desktop, rather than vice-versa.

3. Movement: 2017 was, believe it or not, the 30th anniversary of the GIF. As adoption among marketers and consumers continues to grow, we see this trend continuing into 2018. And, let's face it, there have been many world events and resulting emotions this past year to which words alone cannot do justice. GIFs add interest to ads, email newsletters, illustrations, icons, and logos (not to mention memes).

4. Complexity: Over the last few years, flat design has reigned supreme, but gradients are making a big comeback in 2018, bringing back complexity and depth we haven't seen in recent times. Last time gradients were around, they were seen mainly in the form of Material Design and subtle shading to suggest 3D (Apple's iOS icons were a great example). Now, gradients are big, loud and full of color.
CYDigital/marteq.io's insight:

The Four Most Compelling Design Trends for 2018 - MarketingProfs

 

Important details upon click-through.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Larisa Aslanyan's curator insight, January 4, 2018 5:34 AM
And more about design!
 
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Why Websites with Simple Designs Have Higher Conversion Rates - QuickSprout

Why Websites with Simple Designs Have Higher Conversion Rates - QuickSprout | The MarTech Digest | Scoop.it
Typically, when companies look to improve their conversion rates, they focus on their CTA buttons or value propositions. Businesses also lik
CYDigital/marteq.io's insight:

Why Websites with Simple Designs Have Higher Conversion Rates - QuickSprout

 

And there are plenty of simply designed WP templates out there.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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5 Photoshop Alternatives for Designers: Free and Paid Tools Comparison - Web Design Kit

5 Photoshop Alternatives for Designers: Free and Paid Tools Comparison - Web Design Kit | The MarTech Digest | Scoop.it
Acorn

Key Features: Layer styles, number of filters, curves and levels, blending modes, brush designer
Supported File Formats: Native file format .acorn, JPG, PNG, GIF, PSD, SVG, RAW, PSD
Supported Platforms: Mac OS X
Price: Paid

Paint.NET
Key Features: supportive tools, layers, curves and brightness, simple photo editing
Supported File Formats: RAW, BMP, JPEG, GIF, PNG
Supported Platforms: Windows
Price: Free

Sumo Paint
Key Features: Layer Effects, Professional painting tools, Filters, Gradient tools, Selection and Shape tools, Image Enhancement, Clone Stamp tool
Supported File Formats: JPEG, PNG, GIF
Supported Platforms: Browser or iPad (Web Based)
Price: Free for basic, Paid for pro version

Seashore
Key Features: Layers, 6 Gradients, Brushes, Image Editing tools, Anti-aliased Brush
Supported File Formats: JPEG, PNG, TIFF, XCF, PDF
Supported Platforms: Mac OS X
Price: Free

Adobe Photoshop Express
Key Features: Simplicity, Optimized for touch, compact to be handled with fingertips
Supported File Formats: JPG, Raw, TIFF
Supported Platforms: Windows, iOS, Android
Price: Free
CYDigital/marteq.io's insight:

Very helpful, especially considering that often you don't need all the Photoshop features.

 

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Filip Bobi's curator insight, January 20, 2018 7:34 AM

Kolejne zestawienie darmowych alternatyw dla Photoshopa. Moim zdaniem lista zawiera o wiele lepsze programy, niż te w poprzednim zestawieniu. 

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Free Vector Icons - 20 Designer’s Life-Saving Belt Websites - DesignWebKit

Free Vector Icons - 20 Designer’s Life-Saving Belt Websites - DesignWebKit | The MarTech Digest | Scoop.it
When you are in a hurry, finding a nice place to download the icon you need at the moment may be a problem. Do not panic! Here is a list of the best icons collections where you can find awesome vector icons for any occasion free of charge. Just follow the link and choose what you need from the multitude of stunning icons.
CYDigital/marteq.io's insight:

We all need these at some point.

 

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Dos and Dont's of Alt text in Emails - EmailMonks

Dos and Dont's of Alt text in Emails - EmailMonks | The MarTech Digest | Scoop.it
1. Keep it succinct
2. Proper punctuation is a must
3. Include the text that is present in the image
4. Don’t ‘COPY and PASTE’ image captions
5. Count on context
6. Quotes are not needed
7. Distinguish the decorative images
8. Test
9. Style it a little
10. Innovate
CYDigital/marteq.io's insight:

Bottom-line: take advantage of it. 

 

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Neuromarketing Web Design: 10 Ways to Connect to Clients Brain - DesignWebKit

Neuromarketing Web Design: 10 Ways to Connect to Clients Brain - DesignWebKit | The MarTech Digest | Scoop.it
Neuromarketing can become a great tool in web design and marketing if it is wisely used. We have conducted a research tha
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SoDA Report 2017

SoDA Report 2017 | The MarTech Digest | Scoop.it
SoDA serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences.
CYDigital/marteq.io's insight:

It's about design, and there's some excellent guidance.

 

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11 Design Lessons from the 100 Best Marketing Blogs - Digital Information World

11 Design Lessons from the 100 Best Marketing Blogs - Digital Information World | The MarTech Digest | Scoop.it
Every decision your business faces – choosing between a red or green purchase button or redesigning your website – has been encountered by hundreds of marketers before you.
CYDigital/marteq.io's insight:

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Most website redesigns are a waste of money. Here’s what sets the successful ones apart - EyeQuant

Most website redesigns are a waste of money. Here’s what sets the successful ones apart - EyeQuant | The MarTech Digest | Scoop.it
Find out how to make sure your website redesign is a success.
CYDigital/marteq.io's insight:

Heat mapping + analytics > opinion.

 

Click to view the complete article from its original source.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Marketing 101: What is the rule of thirds? | MarketingSherpa Blog

Marketing 101: What is the rule of thirds? | MarketingSherpa Blog | The MarTech Digest | Scoop.it
The rule of thirds is one of the first principles that all graphic designers, videographers, photographers and other creative roles learn. It’s a basic guideline for framing and image composition that results in the viewer seeing a balanced, more naturally flattering image.

To apply the rule, take your image and divide it into three parts vertically and again horizontally (it should look similar to a tic-tac-toe board.)

The rule states that the audience’s eye is naturally more drawn to the areas of the image nearest the intersection points. So, when you’re designing an image for a landing page, a social post, a PowerPoint slide, or even if you’re shooting a video, be sure to put the most important pieces of your image near these intersection points.
CYDigital/marteq.io's insight:

For more, see http://www.scoop.it/t/the-marketing-automation-report/?&tag=design and http://www.scoop.it/t/the-marketing-automation-report/?&tag=neuromarketing.

 

Click to view the complete article from its original source.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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10 Best Web Builders 2017 to Create Your Site Easily - Design Web Kit

10 Best Web Builders 2017 to Create Your Site Easily - Design Web Kit | The MarTech Digest | Scoop.it
MotoCMS

Ucraft

Weebly

Jimdo

Yola

Wix

Webs

Strikingly

Squarespace

Voog
CYDigital/marteq.io's insight:

And, of course, there's WordPress with the billions of templates out there.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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veolay's comment, May 28, 2017 12:42 PM
Thanks a lot for this
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6 Colors That Are Proven to Boost Sales - CrazyEgg

6 Colors That Are Proven to Boost Sales - CrazyEgg | The MarTech Digest | Scoop.it
1: Red
2: Blue
3: Green
4: Purple
5: Black
6: Orange
CYDigital/marteq.io's insight:

Don't change your colors to these without a CT to see how they should be used.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Email Rendering Issues in Outlook and Hacks to Save the Day - EmailMonks

Email Rendering Issues in Outlook and Hacks to Save the Day - EmailMonks | The MarTech Digest | Scoop.it
  • Background images not supported
  • Animated GIFs do not work
  • Additional padding below images
  • DPI Scaling
  • Additional page break
  • Links getting converted to purple or blue
  • No support for position and float
  • Rendering CSS issues
CYDigital/marteq.io's insight:

As usual, EmailMonks provides specific solutions to common issues. CT for the fixes.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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How Visual Cues Can Help Lift Conversions - Kissmetrics

How Visual Cues Can Help Lift Conversions - Kissmetrics | The MarTech Digest | Scoop.it
Numerous eye-tracking studies have been done using heat maps, saccade pathways and other methods. These studies reveal that web visitors tend to view content in three distinct patterns:

  • Z pattern: As you would suspect, the eye starts at the top-left of the page in a Z formation until it reaches the bottom-right.
  • F pattern: Again, the eye starts at the top left and moves across the page to the right, then moves down a little and repeats the movement.
  • Gutenberg diagram: You guessed it. This pattern also starts at the top left but moves in a straight diagonal to the bottom right, more or less ignoring the other corners.
CYDigital/marteq.io's insight:

Must-follow advice.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Recipe for a Perfect Logo - Design Web Kit

Recipe for a Perfect Logo - Design Web Kit | The MarTech Digest | Scoop.it
Are you making first steps in creating logo designs? Read this article with a list of special recommendations and download an awesome infographic free.
CYDigital/marteq.io's insight:

And when you CT, you'll receive some design tips.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Custom Logo Design Services's curator insight, September 1, 2017 4:10 AM

Kool Design Maker is a custom logo design services company in USA which provided best and professional logo design with low prices.
If you are searching or looking logo banner website or header designing then Kool Design Maker is best designing company in USA.

Custom Logo Design Services's curator insight, September 1, 2017 4:21 AM

Kool Design Maker is a custom logo design services company in USA which provided best and professional logo design with low prices.
If you are searching or looking logo banner website or header designing then Kool Design Maker is best designing company in USA.

Custom Logo Design Services's curator insight, September 6, 2017 3:24 AM

Kool Design Maker is a custom logo design services company in USA which provided best and professional logo design with low prices.
If you are searching or looking logo banner website or header designing then Kool Design Maker is the best-designing company in USA.

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5 Important Visual Lessons From Designers for Content Marketers - CMI

5 Important Visual Lessons From Designers for Content Marketers - CMI | The MarTech Digest | Scoop.it
1. Know less is more 
2. Strike a balance
3. See the color
4. Think about typography
5. Don’t let page-load time deter visitors
CYDigital/marteq.io's insight:

Especially #5.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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How We Redesigned Our Pricing Page to Increase Revenue 54.3% - Wishpond

How We Redesigned Our Pricing Page to Increase Revenue 54.3% - Wishpond | The MarTech Digest | Scoop.it
  • A new layout: In addition to a complete overhaul of the visual elements of the page, we took a look at the sections on the page and evaluated the importance of each. 
  • Icons: The icons on our different plans help page visitors quickly understand who each plan is made for, while also serving to “jazz up” (I know, that phrase is a design no-no) an otherwise text-centric section of the page. 
  • A testimonial carousel: We knew we greatly valued the effect of social proof, so we decided to double down on testimonials by creating a carousel of them on this page.
  • Bullet-point features: Putting together a list of our features for unacquainted potential customers makes it easy for them to see Wishpond’s benefits with only as much copy as we need.
CYDigital/marteq.io's insight:

A step-by-step breakdown as to what Wishpond did to overhaul their pricing page. Excellent case study.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Web Design Trends to Watch in 2017 [Infographic] - ShortStack

Web Design Trends to Watch in 2017 [Infographic] - ShortStack | The MarTech Digest | Scoop.it
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Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Top Email Design Trends for Digital Marketing Success - SEMrush

Top Email Design Trends for Digital Marketing Success - SEMrush | The MarTech Digest | Scoop.it
The journey of email trends takes the Monks back to the email design trends of 2016 that made an impact, and with those in mind let’s understand what the scope for emails is, in 2017:

  • Light-weight GIF has dominated the emails sent in 2016. These GIFs aren’t very heavy in file size like a video but still have the power to make an impact with gradual animation.
  • Flat Design in Emails inspires to maintain a continuity to the recent UI that has been observed in both Android and iOS platforms.
  • Minimalistic Email Design has been adopted in brand logos, websites and also email designs. It includes reduced elements combined with minimal text to add relevant context in emails.
  • Unconventional Email Template Design is all about creating email template designs that surprise and delight subscribers. These are rare but STAND OUT.
  • Email Master Templates are great when it comes to easing the process of designing, and coding similar looking email templates to fasten the process. It aids in giving your brand a consistency which in-turn enables subscribers to connect well with your brand.
CYDigital/marteq.io's insight:

CT for the breakthroughs.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Design Trends 2017 - Visual Contenting

Design Trends 2017 - Visual Contenting | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Karen Bruce's curator insight, March 8, 2017 2:06 PM

This is an excellent infographic talking about upcoming design trends including "neon and retro colors are back," "icons are getting thinner in design relying on symbolism." A great snapshot of design trends in 2017. 

 

Karen's Response to Sherry: 

Thanks! I always love reading about design trends, and seeing what is in at the moment. Nonetheless, I wonder whether there is a trade-off involved in being "trendy" when it comes to designing visuals for instruction. Unless you're working on a product that is constantly updated, you may find that your trendy choices look dated in a year or two, and your audience will feel as if they're dealing with old, outdated content too. I wonder if there's a stronger case to be made for safe and classic. 

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Top Design Mistakes Killing Your Conversion Rates | JUST™ Creative

Top Design Mistakes Killing Your Conversion Rates | JUST™ Creative | The MarTech Digest | Scoop.it
1. Poor design

2. Unnoticeable calls to action

3. Using trashy or cliché stock photos

4. Lack of Hierarchy

Not only should the images be authentic and relevant, but also the hierachy. Without an attractive and informative heading and hierarchy on your landing page, users will be confused.

5. No social or user trust cues

6. Too much text
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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7 Design Techniques to Boost Site & Landing Page Conversion - IMA

7 Design Techniques to Boost Site & Landing Page Conversion - IMA | The MarTech Digest | Scoop.it
1. Streamline Your Design

2. Make Content Easy to Read

3. Pick the Right Palette

4. Choose Fonts Wisely

5. Play With Symmetry

6. Don’t Forget About Quality Imagery

7. Optimize Your CTA Button: When there is a specific action you want a visitor to take, you have to make it easy for them to take that action. Your CTA button needs to be foolproof. There are a few tweaks you can make to create a CTA button that converts.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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A Digital Marketer's Guide to Visual Cues - ConversionXL

A Digital Marketer's Guide to Visual Cues - ConversionXL | The MarTech Digest | Scoop.it
The visual cues did impact how much a user pays attention to the form.

  • The hand-drawn arrow resulted in the longest amount of time on the form.
  • The human looking away from the form resulted in the shortest.
So, while every site is different, here’s some empirical data that says you should perhaps test hand-drawn directional objects (e.g. an arrow) for guiding the attention of users.

Also, if you use an image of a human as a visual cue, have this person looking in the direction of the CTA or key feature. The human looking away was the worst in terms of fixation time.
CYDigital/marteq.io's insight:

Excellent guide on visual cues. As usual...TEST!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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