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The Four Most Compelling Design Trends for 2018 - MarketingProfs

The Four Most Compelling Design Trends for 2018 - MarketingProfs | The MarTech Digest | Scoop.it
1. Organic: Interestingly, organic design stands in contradiction to the mainstream desire for clean, minimalist design. For example, we see it manifested in vintage design, which can help brands achieve a top-shelf look with classic details that provide an air of distinction and sophistication.

2. Mobile-First: Design trends in previous years highlighted a responsive approach to website design—which is still important—but in 2018 we'll think about smartphones before we think about desktops. Companies are going to think about how their site looks on an iPhone and transition that experience onto the desktop, rather than vice-versa.

3. Movement: 2017 was, believe it or not, the 30th anniversary of the GIF. As adoption among marketers and consumers continues to grow, we see this trend continuing into 2018. And, let's face it, there have been many world events and resulting emotions this past year to which words alone cannot do justice. GIFs add interest to ads, email newsletters, illustrations, icons, and logos (not to mention memes).

4. Complexity: Over the last few years, flat design has reigned supreme, but gradients are making a big comeback in 2018, bringing back complexity and depth we haven't seen in recent times. Last time gradients were around, they were seen mainly in the form of Material Design and subtle shading to suggest 3D (Apple's iOS icons were a great example). Now, gradients are big, loud and full of color.
CYDigital/marteq.io's insight:

The Four Most Compelling Design Trends for 2018 - MarketingProfs

 

Important details upon click-through.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Larisa Aslanyan's curator insight, January 4, 2018 5:34 AM
And more about design!
 
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SoDA Report 2017

SoDA Report 2017 | The MarTech Digest | Scoop.it
SoDA serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences.
CYDigital/marteq.io's insight:

It's about design, and there's some excellent guidance.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Why is design thinking suddenly so important? -Econsultancy

Why is design thinking suddenly so important? -Econsultancy | The MarTech Digest | Scoop.it
Design thinking is one of the year's buzzphrases.
CYDigital/marteq.io's insight:

Fascinating article.

 

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

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