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The Comprehensive Guide to Online Advertising Costs | WordStream

The Comprehensive Guide to Online Advertising Costs | WordStream | The MarTech Digest | Scoop.it

"Here’s a quick summary of our guide to online advertising costs:

 

  • The average cost of an advertisement on Google AdWords is $2.32 per click on the search network. The average cost per click of an ad on the Display Network is under $0.58.
  • The average cost per action (CPA) in a Google advertising search campaign is $59.18.
  • The most expensive keywords in AdWords advertising and Bing Ads cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance.
  • The average small business using AdWords spends between $9,000 and $10,000 per month on their online advertising campaigns. That's $100,000 to $120,000 per year.
  • The average cost per click of an online Facebook ad is $1.72. The average cost per action on Facebook Ads is $18.68.
  • The typical CPM on Facebook Ads is around $10.
  • The typical CPM for an Instagram ad is closer to $5, but Instagram ad costs are rising as the platforms gains in popularity."
CYDigital's insight:

If you are considering online advertising, this is a must-read and must-bookmark.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic] - MarketingProfs

Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Digital marketing campaigns come down to selecting the right strategy and using the right tactics and metrics to achieve and measure campaign results. This flowchart infographic can help!
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Are Display Ads Worth Your Time? [Flowchart] - HubSpot

Are Display Ads Worth Your Time? [Flowchart] - HubSpot | The MarTech Digest | Scoop.it
Thinking about adding display ads to your marketing mix? Consult this decision tree to make the right choice.
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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Ad Budgets Continue the Shift to Digital - DMNews

Ad Budgets Continue the Shift to Digital - DMNews | The MarTech Digest | Scoop.it
Ad spending will likely continue to shift to digital over time. Nearly all respondents in the study said they expect digital advertising to comprise more than 50% of their total marketing budget within the next two years. Some said that digital could account for as much as 60% of their advertising budgets.
The move toward digital is driven by a few factors. The biggest reason, according the report, is the lure of greater returns. Ad buyers polled say they believe that the convergence of digital and traditional advertising, and the large amounts of data that are available, will help them target an audience with even more accuracy. Respondents said that doing so will lead to greater returns on their ad investments.
CYDigital's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Is Digital B2B Advertising Effective? - Profs

Is Digital B2B Advertising Effective? - Profs | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

As every Marketing MBA knows: you can't measure effectiveness.

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CPM and CTR Are Dead - DemandBase

CPM and CTR Are Dead - DemandBase | The MarTech Digest | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

CYDigital's insight:

So if you know the companies you're targeting, why would you run inbound ad campaigns?

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Investors Build New Marketing Tools For The Visual Web | TechCrunch

Investors Build New Marketing Tools For The Visual Web | TechCrunch | The MarTech Digest | Scoop.it

Digest...


Traditional advertising in the television era was a many-to-one conversation, dictated by the companies who were shilling their wares to an audience they rarely saw or heard. The Internet has given consumers an ability to interact with brands in unprecedented ways, and now companies are scrambling to figure out who’s using their brands, when, where and how.

 

Enter venture capital. A slew of new startup companies, including Ditto Labs, Chute (which are both backed by Batelle), Piqora, and Scoopr Media, have raised or are seeking capital from venture investors to sell tools to consumer goods companies to help them understand the ways their brands are being used, abused, and refused by the teeming Internet masses.

 

Companies like Offerpop, which raised its cash from Edison Ventures, Hearst Ventures and Salesforce.com, show the link between advertising and customer relationship management (I mean… Salesforce.com is investing).

 

“[Marketers] are all about capturing the conversations and communications that voices are having around brands in visual media,” says Lansford. “That’s a product we’ve been working on. It’s around building an understanding of individuals as they relate to your brand and having a central system of records around those brands.”

 

__________________

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CYDigital's insight:

And it will be coming to B2B marketers, allowing all of us to better understand how to invest in business-generating activities.

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Customer Experience Matrix: Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix: Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement | The MarTech Digest | Scoop.it

Key excerpt...


What Optify does offer inbound marketers is extensive support for search engine optimization.  This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results.

Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Emails are delivered through ExactTarget. Users can create lists and segments based on all contact properties, activities, email history, and custom fields. There are no real multi-step campaigns, however.

Sales enablement includes lead scoring, with multiple scores per lead; alerts based on search keywords and lead scores; a live ticker showing current Web site visitors with companies identified via reverse IP lookup; and appending of company data from Dunn & Bradstreet. The system can send each salesperson a daily email of newly qualified leads, selected with shared rules or separate rules for each salesperson.. Salespeople can view their contact list, drill down to individual profiles, aand drill further to see behavior details – even as far as each page viewed during a Web site visit. Users can send the contact a system email or add it to a list.

CYDigital's insight:

Optify serves the digital marketing agency space, and you've often seen me scoop from their blog (excellent information). If you're a digital marketing agency, you may want to consider Optify as a SaaS offering.


  • See the article at customerexperiencematrix.blogspot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Search Mojo | LinkedIn vs. Facebook Advertising [INFOGRAPHIC]

Search Mojo | LinkedIn vs. Facebook Advertising [INFOGRAPHIC] | The MarTech Digest | Scoop.it
When it comes to social media advertising, there are a variety of options available to you. Download our LinkedIn vs. Facebook Advertising infographic to help you make a more informed decision about where to spend your money.
CYDigital's insight:
  • See the article at www.search-mojo.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Jeanine Askew's curator insight, November 5, 2014 1:47 PM

Key Takeaways: The pros and cons of choosing to advertise on Facebook versus LinkedIn.

 

I always thought the choice was simple. If you want to advertise to professionals you choose LinkedIn. If you want to advertise towards a younger less professional crowd you chose Facebook. The article takes it a step further.  I agree that Facebook is better for direct sales. However, I never considered Facebook an avenue for jobs. I think the chart was very helpful but I wish it had more of an explanation and proof of effectiveness.

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LinkedIn Launches SlideShare Content Ads - Marketing Pilgrim

LinkedIn Launches SlideShare Content Ads - Marketing Pilgrim | The MarTech Digest | Scoop.it

Key excerpt...


This graphic is a slide from LinkedIn’s SlideShare presentation on their new SlideShare Content ads. See that red box around the tiled quote bubbles? That’s a SlideShare presentation in miniature. (Note to LinkedIn: an understandable graphic would have been a better choice for this box.) It’s also a new form of display ad.


That box in the sidebar will only show up if you’re the target audience for the ad. Click it and you can watch the full presentation without leaving LinkedIn.


CYDigital's insight:

We are usually not promponents of digital advertising, especially display. However, this combines two of our favorite B2B tools into one: SlideShare-like ads displayed on LinkedIn. May be worthwhile to test. Click through to the article and scroll to the bottom to see SS' explanation of the program.


  • See the article at www.marketingpilgrim.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Banners Don’t Drive Leads in B2B Marketing - B2B Digital Marketing

Banners Don’t Drive Leads in B2B Marketing - B2B Digital Marketing | The MarTech Digest | Scoop.it
If your goal is to deliver leads, don't make banners the core of your B2B marketing program.
CYDigital's insight:

We're pretty sure we've all gone through the math regarding the CPL from banner ads (with or without retargeting). With rental lists, they're probably the worst performing lead gen tactics out there. We have a take on lists for purchase, but we'll hold that until we see someone address this in an article (our take may surprise you).


  • See the article at b2bdigital.net
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Crafting Your Ad For Google Organic

Crafting Your Ad For Google Organic | The MarTech Digest | Scoop.it

A very useful article. You'll want to click-through for the details, and bookmark for future reference.  Here's the big takeaway...

Global Rules for Organic and Ad Titles and Descriptions

There are some core rules that are common to organic and ad titles and descriptions.

  • Make sure your title and description don't exceed the maximum displayed by Google (65 characters for the title and 155 for the description). These numbers change a bit from time-to-time so these are the low numbers as you don't want to be chasing character count changes. This is an incredibly important rule and personally, it's a huge pet-peeve of mine when I see titles and descriptions ending in "...". The reason this bothers me as much as it does is that it basically means that as a marketer, you're not getting your message across. If the displayed message is incomplete then it might as well not be included as the visitor will never see it anyway. Following this rule will force you to summarize the page in a manner that will be read by potential visitors.
  • Write like a human. A human being is going to be reading this copy and judging the target content by it. If the title and description are well-written and appeal to the searcher, they will be clicked. A string of keywords or poorly written copy will only work to ensure that your web server doesn't get bogged down with traffic. Your host will thank you, your accountant won't.
  • Include your main keywords in both the title and description and your secondary terms where possible. Each page on your site likely has a specific phrase or perhaps set of similar phrases that you are hoping to attain rankings for. It's important to try to work the central phrase into both the title and description. You may also have some secondary terms you want to target. The "rules" around this are different for the title than for the description and so they will be discussed individually below.


CYDigital's insight:

See the article at searchenginewatch.com.


Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

 

iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

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Marketers Tab Mobile Optimization the Year’s Most Exciting Digital Opportunity

Marketers Tab Mobile Optimization the Year’s Most Exciting Digital Opportunity | The MarTech Digest | Scoop.it

For the B2B marketer, content marketing and marketing automation are inseparable, so it's no surprise that the size of their jump is in unison.  See below for the key paragraph...


Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization, according to a new Econsultancy study produced in association with Adobe. Mobile optimization – which the report refers to in part as the need to make every digital experience work well on any device in any location – took top honors from last year’s leader, social media engagement, which tumbled from 54% to 35% of respondents.  Targeting and personalization, a new option this year, actually tied with social media engagement for second place on the list, with 35% seeing it as top-3 exciting digital opportunity this year. A couple of areas besides mobile optimization moved up the excitement scale among marketers this year – content marketing (30% vs. 18% in 2012) and marketing automation (23% vs. 11%).

CYDigital's insight:

See the article at www.marketingcharts.com.


Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

 

iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

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How Sophisticated Are Your Digital Campaigns?

How Sophisticated Are Your Digital Campaigns? | The MarTech Digest | Scoop.it
Here are five simple measures of success.

Measure I: Is it cheaper? The key question to ponder is do you measure total sends divided by the cost of communication or do you measure the total engaged divided by the cost of communications?
Measure II: Is it quicker?
Measure III: Can you adjust based on the ability to track? The perfect messaging cycle should involve an A/B test followed by the campaign, followed by a detailed analysis before launching the next campaign.
Measure IV: Can you personalize your messaging? You want to track what people are doing, place them in segments, and personalize each message uniquely (or strive to) toward recipients.
Measure V: Can you leverage this information across channels?
CYDigital's insight:

Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

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The Evolution of Digital Advertising

The Evolution of Digital Advertising | The MarTech Digest | Scoop.it
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Infographic and Presentation: The Evolution of Digital Advertising | Marketing Technology Blog

Infographic and Presentation: The Evolution of Digital Advertising | Marketing Technology Blog | The MarTech Digest | Scoop.it
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8 in 10 Agencies Trust Offline Data Most For Targeted Digital Advertising

8 in 10 Agencies Trust Offline Data Most For Targeted Digital Advertising | The MarTech Digest | Scoop.it

81% of agencies say they use trusted offline data to best target digital advertising, according to survey results from eXelate.

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