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5 Digital Marketing Tactics to Boost Your Response Rates - Campaign Monitor

5 Digital Marketing Tactics to Boost Your Response Rates - Campaign Monitor | The MarTech Digest | Scoop.it
1. Use interactive content

2. Ask for feedback

3. Pose questions on Facebook

4. Host contests and giveaways

5. Personalize your emails
CYDigital/marteq.io's insight:

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Four top digital priorities for B2B marketers: Report - Econsultancy

Four top digital priorities for B2B marketers: Report - Econsultancy | The MarTech Digest | Scoop.it
Back in 2014, Econsultancy's B2B Digital Trends report showed content marketing to be the top priority for B2B marketers.
CYDigital/marteq.io's insight:

Dark marketing clouds ahead? Let us help you see clearly. Contact us. #MarTech #DigitalMarketing

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7 New Technologies Shaping Online Marketing For The Better (We Hope) - Forbes

7 New Technologies Shaping Online Marketing For The Better (We Hope) - Forbes | The MarTech Digest | Scoop.it
1. Augmented reality.

2. Virtual reality.

3. AI assistants.

4. Machine learning algorithms.

5. Data visualization.

We need a means of simplifying, presenting, and automatically interpreting that information—and that’s where data visualization comes in. there’s a danger in allowing a simplification to define our paths forward, but this could be a powerful tool for marketers everywhere.

6. Marketing automation.

We’re also seeing a rise in marketing automation technology, from platforms that allow the scheduling and syndication of social media posts to software programs that can write content from scratch. These developments are making marketing jobs easier, more straightforward, and more cost efficient.

7. The Internet of Things (IoT).
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NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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[FREE] Modernizing the Mix:
Transforming Marketing Through Technology and Analytics - DataXu

[FREE] Modernizing the Mix:<br/>Transforming Marketing Through Technology and Analytics - DataXu | The MarTech Digest | Scoop.it
DataXu surveyed 532 marketers across the U.S., the UK, Germany, France, Spain and Italy to uncover the role and impact of technology on the strategy and day-to-day operations of marketing teams around the world.

Our latest research-based report unearths the following insights:

  • 41% of global marketers identify their biggest marketing challenge as creating the most efficient marketing mix possible across channels to drive results
  • 78% of U.S. marketers and 63% of European marketers feel that understanding marketing technologies has become critically important to their success
  • 23% of global marketer say that the largest current threat they face is being stretched too thin due to working with or managing too many marketing technology platforms and vendors
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Hype Cycle for Digital Marketing and Advertising, 2016 - Gartner

Hype Cycle for Digital Marketing and Advertising, 2016 - Gartner | The MarTech Digest | Scoop.it
Hype Cycle for Digital Marketing and Advertising, 2016
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Trending Content Topics in B2B Marketing - Profs

Trending Content Topics in B2B Marketing - Profs | The MarTech Digest | Scoop.it
Marketing Strategy - B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora.
CYDigital/marteq.io's insight:

QR codes?

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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Building and Scaling the Marketing Org - Eventbrite

Building and Scaling the Marketing Org - Eventbrite | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

It's an hour, but such that you can poke around. Scooped so that you can compare/contrast.

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7 Skills CMOs Need In The Digital Marketing Era | Newscred Blog

7 Skills CMOs Need In The Digital Marketing Era | Newscred Blog | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

For B2B: skip #3; #6 is a given; #5 is priority; MIA: predictive, personalization, data-driven

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IDC CMO FutureScape: Predictions for 2016 and the Digital Transformation

IDC CMO FutureScape: Predictions for 2016 and the Digital Transformation | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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EXO B2B's curator insight, February 22, 2016 8:22 PM

Working with many CMO in different B2B firms, it will be interesting to follow theses trends

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23 Marketing Techniques That Cost You Time, Not Money - Kissmetrics

23 Marketing Techniques That Cost You Time, Not Money - Kissmetrics | The MarTech Digest | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

CYDigital/marteq.io's insight:

Of the 23, pick one. Mine? Webinars.

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Marketers don't have time to manage digital: Survey - Marketing Dive

Marketers don't have time to manage digital: Survey - Marketing Dive | The MarTech Digest | Scoop.it
  • Marketers say they don’t have the time they need to manage every aspect of their online campaigns, with 40% naming lack of time their biggest challenge. 
  • Almost half (49%) of the marketers surveyed by content marketing specialist Zmags said that rich media content was “most critical” to getting customers’ attention. 
  • The survey says that images and video are most important in making an impression, since most (55%) page views last no more than 15 seconds. 

MarTech requires constant optimization to continually squeeze ever improving performance.

CYDigital/marteq.io's insight:

Damn, if you're not managing digital, then you really should reexamine your priorities.

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A List of 29 Free Digital Marketing Tools | Marketing Technology Blog

A List of 29 Free Digital Marketing Tools | Marketing Technology Blog | The MarTech Digest | Scoop.it
A List of 29 Free Digital Marketing Tools by Douglas Karr on Marketing Technology
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Dwight Holcomb's curator insight, April 28, 2015 7:23 PM

There are more and more fantastic tools available to marketers, many of which are free.

Agence Incomm's curator insight, April 29, 2015 5:52 AM

Une liste d'outils pertinents pour du marketing digital. 

Margaux Tounissoux's curator insight, April 30, 2015 11:05 AM

Some basic tools to explore whatever your role in the organisation

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[FREE REPORT] Digital Trends for 2015 - Adobe and Econsultancy

[FREE REPORT] Digital Trends for 2015 - Adobe and Econsultancy | The MarTech Digest | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

CYDigital/marteq.io's insight:

Behind a quick registration form.

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Tilo Sequeira's curator insight, March 24, 2015 12:31 PM

No Surprises Here ! 

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What Works Where in B2B Digital Marketing? [Infographic] - B2B Infographic

What Works Where in B2B Digital Marketing? [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it

 

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B2B Digital Marketing: The 3 digital techniques B2B marketers must excel in - Smart Insights

B2B Digital Marketing: The 3 digital techniques B2B marketers must excel in - Smart Insights | The MarTech Digest | Scoop.it

Digest...


1. Winning with websites

Websites still matter. And guess what? They might actually count as a classic piece of content marketing. Think about it. Where do people go as a result of all your marketing communications? Where is the one place you have total control over message, first impression and access to engagement statistics?

 

2. Getting found and staying found

Having a search engine optimisation strategy for your business helps to provide a structured approach to identifying the words that your customer and prospects use to then position your products and services to meet their needs.

 

3. Targeted touch points with high impact email

Email marketing is so much more than the email. It is the seduction of a problem resolved, the usable and useful nature of the solution, the context in which it is offered and where it is housed. Consideration, too needs to be given to the power of putting the right content in front of the right people at the right time. Email is still the only direct way to access the people you want to interact with most.

 

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CYDigital/marteq.io's insight:

The basics, but I think we're all beyond that by now.

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The Finely Tuned Sales and Marketing Machine - Authentia

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CYDigital/marteq.io's insight:

Another take on the digital marketing process.

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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | The MarTech Digest | Scoop.it

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[FREE] Digital Marketing Insights for 2014 eBook - Celebrus Technologies Ltd

Excerpt...


This research, commissioned jointly by Celebrus and Teradata and conducted by MyCustomer.com, asked digital marketers from the UK, France and Germany about:

Their digital marketing priorities and challenges.

 If they have a single customer view, what data they are using and where it is stored.

 The benefits they are seeing from a single customer view and their future plans.

 The analytics they are undertaking and how it is improving their marketing results.

 How customer analytics is being resourced and how things will change by 2016.

 The importance of personalisation and the role of real-time now, and in two years. 

 

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CYDigital/marteq.io's insight:

UK, France and Germany focus.

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Glenn Cooper's curator insight, July 24, 2014 12:43 AM

How did we do this stuff before computers?

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Is Marketing Really Changing Radically? - Marketing Technology Blog

Is Marketing Really Changing Radically? - Marketing Technology Blog | The MarTech Digest | Scoop.it

 

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The Science of B2B Online Marketing [Infographic] - Profs

The Science of B2B Online Marketing [Infographic] - Profs | The MarTech Digest | Scoop.it

 

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CYDigital/marteq.io's insight:

The infographic is from Circle S, emanating from the heart of the great Commonwealth of Virginia.

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The Enterprise Marketing Software Landscape, 2014 Edition - Forrester

The Enterprise Marketing Software Landscape, 2014 Edition - Forrester | The MarTech Digest | Scoop.it

Excerpt...


Forrester has written about enterprise marketing software (EMS) for almost a decade and in the course of that 10 years, there are a meager two things that have stayed the same: 1) the name and 2) the fact that we're talking about technology marketers use. Beyond that, the EMS space has undergone enough major change to be almost unrecognizable from earlier renditions. To that end, I just published a new/old report called "Let's Revisit The Enterprise Marketing Software Landscape (Again)" that builds on our existing years of research but offers a signifcant makeover to the categories and how we think about the components of the marketing software technology stack. Where used to put capabilities into four pretty traditional buckets - marketing management, brand management, relationship marketing, and online marketing - now we offer four new buckets, based on our contextual marketing research. The four new categories are interactions, analytics, insights, and automation.

 

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CYDigital/marteq.io's insight:

Those four buckets are spot on. Hoping someone has a copy.

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How to Unclog Your Sales Pipeline [Infographic] - Salesforce

How to Unclog Your Sales Pipeline [Infographic] - Salesforce | The MarTech Digest | Scoop.it

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INFOGRAPHIC: Digital Driving Business - Acquity Group

INFOGRAPHIC: Digital Driving Business - Acquity Group | The MarTech Digest | Scoop.it

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10 Reasons to Diversify Your Digital Marketing Efforts (Infographic)

10 Reasons to Diversify Your Digital Marketing Efforts (Infographic) | The MarTech Digest | Scoop.it

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Plan, Don't Hope, For Lead-to-Revenue Benefits - Forrester

Plan, Don't Hope, For Lead-to-Revenue Benefits - Forrester | The MarTech Digest | Scoop.it

Digest...


The report "Plan, Don't Hope, For Lead-To-Revenue Benefits"  (subscription required) gives marketers a framework -- and offers three actionable tools — that can be used together to jumpstart and sustain a benefits realization discipline in your marketing organization:

 

-- >  The L2RM benefits results chain identifies the relationship between benefits. The L2RM results chain make it easy to see the causal relationship between benefits at the tactical execution level (e.g. improve campaign performance) the strategic level (e.g. increase marketing contribution to pipeline) and the business level (e.g. increase profitable revenue). 

 

-- >  The L2RM benefits register helps expose the full potential of your L2RM initiative. The benefits register is a listing of all potential positive outcomes of the L2RM program, which you can derive from results chain modeling or other approaches. You should develop the benefits register before you develop your business case.

 

-- >   The L2RM benefits realization plan keeps the focus on key L2RM outcomes. While it's useful to identify all important outcomes on the benefits register, you can only realistically manage for a limited number of outcomes. If your benefits register has, say, 25 entries, then you might consider developing benefits realization plans for five to 10 of those outcomes.

 

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CYDigital/marteq.io's insight:

If anyone has a copy, please let me know: would love the opportunity to review. joe@ineomarketing.com.

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