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How many different types of marketing plans does a business need and why? - Smart Insights

How many different types of marketing plans does a business need and why? - Smart Insights | The MarTech Digest | Scoop.it
  • "Advertising plan
  • Customer acquisition plan
  • Email marketing plan
  • A retention plan
  • A social media marketing plan
  • Conversion optimisation plan
  • Business plan
    • New product development
    • Revenue sources
    • Means of cost management
  • Marketing plan
    • Geographically based
    • Product based
    • Business unit based
    • Focused on segmentation
  • Campaign plan
  • Digital marketing plan / Digital transformation plan
  • Multichannel marketing plan"
CYDigital/marteq.io's insight:

And of course, there are planning templates, which are plans for the plans.

 

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

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The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic] - MarketingProfs

The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Which social platforms work best for B2B marketing? How is the demographic of the B2B buyer changing? How are B2B marketers using content? Find out the answers to those questions and many others.
CYDigital/marteq.io's insight:

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Sanjana Singh's comment, December 5, 2017 4:48 AM
Thanks for sharing such informative infographic. It is great that you have focused on influencers too while creating the infographic on digital marketing trends. You can also refer to one more relevant blog on digital marketing trends http://www.techmagnate.com/blog/digital-marketing-trends-statistics-leverage-2017/ . I have some rare info like micro-moments, big data personalization model. You can surely refer to it for more info.
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What Marketers Need to Overcome to Reach Digital Maturity - eMarketer

What Marketers Need to Overcome to Reach Digital Maturity - eMarketer | The MarTech Digest | Scoop.it
Improving digital strategies and innovation remain a challenge
CYDigital/marteq.io's insight:

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Marketers Cautious About Emerging Tech Investments, Bynder Says - CMSwire

Marketers Cautious About Emerging Tech Investments, Bynder Says - CMSwire | The MarTech Digest | Scoop.it
Researchers asked marketers which technologies they plan to invest in this year. The results: 360 video (19 percent), virtual reality (14 percent), chatbots (9 percent), beacon technology (8 percent), augmented reality (7 percent), biometrics technology (4 percent) and other (2 percent).

But a startling 65 percent of the 562 global brand managers and chief marketing officers surveyed for Bynder's 2017 State of Branding report said "none of the above." 
CYDigital/marteq.io's insight:

The only one that causes concern: video. Other than that: more talk than action.

 

Video is now part of blocking 'n tackling.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Investment in Marketing Technology Increasing - eMarketer

Investment in Marketing Technology Increasing - eMarketer | The MarTech Digest | Scoop.it
Marketing technology has become a fact of life, as new data from digital agency Squiz attests. Roughly two-thirds of senior marketers surveyed in Australia, the UK and the US have invested heavily in marketing technology over the past year, the study shows.

Another third of respondents said they have either invested a little to add to their existing marketing technology stack, or have taken their first steps in marketing technology.
CYDigital/marteq.io's insight:

And if you add it up, it's...EVERYONE.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Report: Content, Social & Personalization Lead Marketing Priorities

Report: Content, Social & Personalization Lead Marketing Priorities | The MarTech Digest | Scoop.it
  • Content marketing (29% of marketers said content was top priority)—This entails providing educational/entertaining information that “grabs” people and gets them to engage with the brand. Content marketing tactics include webinars, how-to guides, blog posts and infographics, among others.
  • Social media engagement (28%)—Shifting demographics and internet usage patterns are the culprit for increased focus on social. More than half (56%) of client-side respondents indicated that they’ll increase their social media marketing investment in 2017.
  • Targeting and personalization (25%)—The value of personalization—such as an improved ability to connect customers with the most relevant offer or content for them, which leads to increased engagement and loyalty—is widely recognized. More than half (51%) of respondents plan to increase spend on personalization.
CYDigital/marteq.io's insight:

MIA: analytics. Should be a top priority.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Spending on Data-Driven Marketing Set to Rise - eMarketer

Spending on Data-Driven Marketing Set to Rise - eMarketer | The MarTech Digest | Scoop.it
DDM investment boosts revenues, execs say
CYDigital/marteq.io's insight:

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

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Demand Marketing Assessment Guide and Orchestration Workbook | Integrate

Demand Marketing Assessment Guide and Orchestration Workbook | Integrate | The MarTech Digest | Scoop.it
The "B2B Demand Marketing Assessment Guide & Orchestration Workbook" provides demand generation professionals with: 

  • An effective tool to assess your current demand marketing efforts and identify needed areas of improvement
  • A comprehensive introduction to demand orchestration, an emerging B2B marketing approach used to coordinate top-of-funnel marketing activities to scale pipeline and boost marketing-attributed revenue 
  • 12 customizable worksheets to guide you through every aspect of demand orchestration
CYDigital/marteq.io's insight:

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing

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Essential Marketing Strategy Models: The Promotion Pyramid - Smart Insights Digital Marketing Advice

Essential Marketing Strategy Models: The Promotion Pyramid - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it
Tool for structuring thinking about one of the crucial 4Ps' of marketing: Promotion McCarthy's 4Ps of the Marketing Mix famously highlights 4 of the most c. Marketing topic(s):Marketing models. Advice by Robert Allen.
CYDigital/marteq.io's insight:

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

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Executives' Marketing Technology Budget Plans for 2017 - Marketing Profs

Executives' Marketing Technology Budget Plans for 2017 - Marketing Profs | The MarTech Digest | Scoop.it
See how your martech budget in 2017 compares with others'. Marketing technology spending will increase in 2017, and new technologies will continue to be adopted. Check out the research and stats.
CYDigital/marteq.io's insight:

Let marketingIO create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us. #MarTech #DigitalMarketing

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KPIs for SEO: measuring SEO success - Search Engine Land

KPIs for SEO: measuring SEO success - Search Engine Land | The MarTech Digest | Scoop.it
This is not a template as such and will need to be customized around the specific job and goals of your clients, but this should get you 90 percent of the way toward far improved SEO KPIs and reporting.

SEO metrics 

Real-world SEO KPIs

Referral traffic 

Brand impact

Link-building KPIs

Lead generation KPIs

Business objective-specific KPIs
CYDigital/marteq.io's insight:

Please CT for the specific KPIs beneath each category.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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The crazy-effective 12-month digital marketing campaign schedule - Marketing Land

The crazy-effective 12-month digital marketing campaign schedule - Marketing Land | The MarTech Digest | Scoop.it

Web marketing sprint 1: months 1–4

  • Persona/KPI interview & questionnaire
  • Analytics setup
  • Site audits
  • Topical keyword research
  • Information architecture analysis & implementation
  • Navigation optimization
  • Social strategy/review
  • Benchmark report


Web marketing sprint 2: months 5–8

  • Navigation implementation
  • Tag optimization
  • On-page optimization
  • Content messaging
  • Editorial calendar & blogging
  • Social media implementation
  • Information architecture analysis
  • Benchmark report


Web marketing sprint 3: months 9–12

  • Information architecture analysis
  • On-page optimization
  • SEO performance reviews
  • Social media implementation/blogging
  • Conversion optimization
  • Benchmark report
CYDigital/marteq.io's insight:

Really a brilliant outline that, with a few changes here and there, could be applied to any digital activity including marketing automation implementation.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Mohd Nafees's curator insight, August 3, 2016 1:24 PM

digital marketing

 

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2016 True Costs of Marketing Survey Results | SiriusDecisions

2016 True Costs of Marketing Survey Results | SiriusDecisions | The MarTech Digest | Scoop.it
  1. B-to-b software companies under $100MM are betting big on marketing. As a percentage of revenue, these companies are doubling down on marketing. In 2006, they reported that they spent 7 percent to 9 percent of their revenue on marketing. Since then, the United States has gone through a recession and we’ve witnessed a transformation to software-as-a-service business models. Today we’re seeing most of these companies investing in the range of 8 percent to 16 percent. 
  2. Spending is up significantly for systems/tools and outsourced services. Across all revenue bands, we’re seeing a large portion of increasing marketing investment going to systems/tools and outsourced services. In 2010, when we first started tracking the investment marketing organizations were making in this area, we saw a range of 3 percent to 6 percent across companies of all sizes. Today, that number has expanded to 7 percent to 15 percent. 
CYDigital/marteq.io's insight:

The Sirius get-together is in May in Nashville.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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[FREE] State of Marketing Report - Salesforce.com

[FREE] State of Marketing Report - Salesforce.com | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

It's an annual, and the price is right. The sample may be off.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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2016 Demand Generation Benchmark Report - Demand Gen Report

2016 Demand Generation Benchmark Report - Demand Gen Report | The MarTech Digest | Scoop.it
Demand generation budgets will continue their upward trajectory in 2016, with more than two-thirds (67%) of marketers expecting an overall increase, and more than one-third (39%) of marketers expecting a rise of 20% or more, according to respondents to the 2016 Demand Generation Benchmark Report.

While the number of respondents expecting their demand gen budgets to rise remained essentially the same as in 2015, far more respondents anticipate a more significant increase this year. Last year, 21% of respondents saw an increase of 20% or more, compared with double that (39%) this year.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Don't neglect attribution: the means to justify your increased budget.

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Adobe: Paid Search Growth is Slowing - CMO.com

Adobe: Paid Search Growth is Slowing - CMO.com | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

One guess where it's going...

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3 Favorite Strategic Marketing Models — NewIncite

3 Favorite Strategic Marketing Models — NewIncite | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

The basics of blocking and tackling. Foundational and never gets old.

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INFOGRAPHIC: Kenshoo Digital Marketing Snapshot: Q4 2015

INFOGRAPHIC: Kenshoo Digital Marketing Snapshot: Q4 2015 | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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The anatomy of marketing campaign that works - HubSpot

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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Are Companies Structured Correctly for Digital Marketing Success? [Infographic] - Profs

Are Companies Structured Correctly for Digital Marketing Success? [Infographic] - Profs | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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15 Digital Marketing Myths CMOs Need To Stop Believing - Marketing Land

15 Digital Marketing Myths CMOs Need To Stop Believing - Marketing Land | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Attribution CAN be overwhelming, but you have to dig deep to get it done.

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Top Online Marketing Trends for 2016 - Forbes

Top Online Marketing Trends for 2016 - Forbes | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Spot on regarding #2: all of us in B2B need to start thinking about "app-tizing" our websites. For 2016 planning purposes...

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New marketing survey: It’s the trust, stupid - Venture Beat

New marketing survey: It’s the trust, stupid - Venture Beat | The MarTech Digest | Scoop.it
According to the 2015 Marketing Mix Survey, the key driver in making a sale is the trust possessed by a source of product information.

Conducted by ReRez Research, the survey finds that 83 percent of marketers think advertising — online, broadcast, and print — is effective in influencing buyer decisions. But less than half of consumers — 47 percent — trust or believe advertising.

What sources of information do consumers trust? In short, close contacts and experts.

Seventy-two percent cited family and friends as trusted sources, the same percentage pointed to online reviews, and 61 percent said they trust third-party experts.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

And you know it's the same for B2B. The more thing change, the more they stay the same. For 2016 planning purposes...

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Will we be in a post-digital era? - Smart Insights

Will we be in a post-digital era? - Smart Insights | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

For your 2016 planning efforts...

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6 Essential Research Studies That Marketers Shouldn’t Miss | SEW

6 Essential Research Studies That Marketers Shouldn’t Miss | SEW | The MarTech Digest | Scoop.it
This analysis of data from six research studies represents the current scope of the digital marketing industry. Use these insights to build effective and profitable campaigns.
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