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DiscoverOrg Expands Data Offerings With RainKing Acquisition - Demand Gen Report

DiscoverOrg Expands Data Offerings With RainKing Acquisition - Demand Gen Report | The MarTech Digest | Scoop.it
DiscoverOrg, a marketing and sales intelligence solution, announced it has acquired the IT sales intelligence company RainKing for an undisclosed fee.

As of today, new data will be brought into both platforms, increasing the number of companies, contacts and buying triggers that users can access. Over time, DiscoverOrg will combine features from each platform.
CYDigital's insight:

Of interest to those selling into IT organizations. RK does a good job collecting info on the IT market.

 

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DiscoverOrg Introduces Dashboard Feature For Data Append - Demand Gen Report

DiscoverOrg Introduces Dashboard Feature For Data Append - Demand Gen Report | The MarTech Digest | Scoop.it
DiscoverOrg, a sales and marketing data intelligence provider, announced it has launched AccountView, a new dashboard feature designed to append firmographic and technographic data to existing in-house data, as well as locate lookalike contacts and accounts.

CYDigital's insight:

Append and clean.

 

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