The MarTech Digest
550.6K views | +25 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Dreamforce 2017 | G2 Crowd

Dreamforce 2017 | G2 Crowd | The MarTech Digest | Scoop.it
In 2003, Dreamforce was a modest trade show in its first year. Just over 1,000 professionals gathered in a San Francisco hotel to discuss recent Salesforce innovation and best practices in sales and SaaS. Today, Dreamforce is the gold standard of professional conferences, taking the Bay Area by storm for one week, every year, and featuring speakers so influential that ... Read More
CYDigital/marteq.io's insight:

For those attending in November: it's a complete Dreamforce grid, by function, by type of company, by sponsor.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Salesforce LIVE Dreamforce '15 Broadcast Schedule - Salesforce

Salesforce LIVE Dreamforce '15 Broadcast Schedule
CYDigital/marteq.io's insight:

And you can see it from here: https://www.salesforce.com/video/. 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Top 10 Dreamforce Vendors, listed by G2 Score - G2

Top 10 Dreamforce Vendors, listed by G2 Score - G2 | The MarTech Digest | Scoop.it

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

For entertainment purposes only...

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

5 Marketing Takeaways From Dreamforce 2014 | Oracle Marketing Cloud

5 Marketing Takeaways From Dreamforce 2014 | Oracle Marketing Cloud | The MarTech Digest | Scoop.it

Digest...


1. Connectivity These technologies are also opening up new opportunities for ways consumers can communicate, connect, and collaborate in the workplace.

 

2. We’re in the age of the customer – “Power to the Consumer”  

>> The customer journey is comprised of a thousand moments. Marketers now need to figure out which moments have the most value and how to relay messages at those key moments.

>> Personalization – customers want a personalized experience. This means they want the right content put in front of them right when they want it, with the least amount of distractions. 

 

3. Mobile is the now and the future

 

4. All business is social business –  Social media is here to stay and now plays a critical role in all business.  Social has become the preferred medium of communication for consumers and businesses to connect, share content, and communicate.

 

5. Email is still King - Although social media seems to be the popular form of communication today, email is still king.  Predictions are that global email users will expand to over 2.8 billion by 2017. Email is still king for B2B marketers even though email addresses churn at higher rates than social media handles.

 

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

FWIW, coming from Eloqua's POV from attending Dreamforce.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Did Salesforce disinvite Marketo from attending this year's Dreamforce? - The Hub

Did Salesforce disinvite Marketo from attending this year's Dreamforce? - The Hub | The MarTech Digest | Scoop.it
According to an industry source, Marketo had not been invited back to attend this year's Dreamforce conference. This highlights the fact that Marketo is now a direct competitor to Salesforce's own marketing automation platform, ExactTarget. That's a big change from how Marketo used to be seen in the marketing automation space. 

A year ago, enterprise marketing automation software bigwigs like ExactTarget and Oracle's Eloqua still regarded Marketo as a platform that catered only to small and midsize companies. This year, Marketo's been vocal about going after enterprise-level clients, and has landed a few big wins. While Salesforce might be loathe to admit it, Marketo's definitely been punching above its own weight, and Salesforce's salespeople wouldn't exactly be thrilled to see it exhibiting on their conference floor.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). 

CYDigital/marteq.io's insight:

Marketo does not have Dreamforce listed in their site's Events section. Perhaps they were discouraged, or perhaps Marketo made the decision not to participate (Dreamforce is damn expensive, and SFDC will push Pardot over all others).

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Dreamforce: The 2014 Handbook - Pardot

Dreamforce: The 2014 Handbook - Pardot | The MarTech Digest | Scoop.it
Planning to attend, sponsor, or speak at Dreamforce? With over 140,000 attendees and 1,400 breakout sessions, there can be a lot to keep track of throughout the conference. Use our Dreamforce Handbook to make sure that marketers, sales reps, and attendees alike are getting the most out of the Dreamforce experience.


__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Marketing Automation Tips from Dreamforce - Newfangled | #TheMarketingAutomationAlert

Marketing Automation Tips from Dreamforce - Newfangled | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
The mobile inbox, email deliverability, and closed-loop reporting were all big focuses of the Salesforce Dreamforce conference in 2013.


Intermediate/ Digest...


1. You should care about the mobile inbox

It may not come as much of a surprise, but almost 50% of all email opens are now happening on mobile devices. Yet I am still seeing emails that are not optimized for viewing on a phone. Always test your email on a mobile device prior to sending. Most online mobile phone simulators are not 100% accurate, so be sure to test using the real thing.

 

2. Email deliverability is up to you

I mentioned this in a previous blog post, but it was a huge theme at Dreamforce - if you want your emails to be delivered to the inboxes of your recipients (rather than their spam folders), you need to be producing emails that are engaging.

 

3. Prove it's working

With the ability to fully integrate websites, marketing automation platforms, and CRM systems, closed-loop reporting is now more achievable than ever. You can trace the new business you win all the way back to the lead source and the specific campaigns that influenced the new customer. These systems come at a cost, but the reporting you get will enable to to see the return on that investment.

 

__________________________________

NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

These three themes are relatively simple, and as a marketing technologist you are already keenly aware of what needs to be done. Knowing how involved SFDC is with each breakout session, I'm not surprised that the topics are not terribly difficult.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

History of Dreamforce | Salesforce.com | #TheMarketingAutomationAlert

History of Dreamforce | Salesforce.com | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Salesforce.com enlisted JESS3 to create an infographic that celebrates the 10th annual Dreamforce conference, now the world’s largest vendor technol
CYDigital/marteq.io's insight:

Many of you are preparing for the greatest show on trade show carpet, so here's a bit of a backgrounder. FWIW: my first Dreamforce was 2006 as an exhibitor, and I can't fathom what the 2013 attendance figures will be.


  • See the article at visual.ly
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
No comment yet.