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Leadpages buys SMB marketing automation platform Drip - Marketing Land

Leadpages buys SMB marketing automation platform Drip - Marketing Land | The MarTech Digest | Scoop.it
Leadpages is expanding its portfolio beyond tools for creating landing pages and optimizing them for conversion, with its announcement today that it has purchased marketing automation platform Drip.

Drip provides what it describes as “lightweight marketing automation” for small and medium-sized businesses, centered around email. This includes a visual workflow builder, forms for capturing email addresses, tags for tracking subscribers’ actions on a website or in an email, email marketing and a lead scoring algorithm. It also integrates with dozens of other applications and platforms, including Zapier, Shopify and PayPal.
CYDigital/marteq.io's insight:

The heart of any marketing automation platform is the landing page.

 

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The Basics of Drip Campaigns - Visual Contenting

The Basics of Drip Campaigns - Visual Contenting | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Just be careful configuring your drips, as it can grow exponentially...LITERALLY! Suppose you have 3 outcomes per email (open, click, no action) and you have 4 different mail pieces. So how many potential actions do you have? 1 + 3¹ + 3² + 3³ = 40. 40 different outcomes. And if you have three different personas, then you're looking at 120.

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