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Email Drip Campaigns: How to Make Them Smart and Blunder-Free

Email Drip Campaigns: How to Make Them Smart and Blunder-Free | The MarTech Digest | Scoop.it
Mistake 1: Using words or phrases that trigger spam filters — free, income, guarantee, increase, sales, opportunity, obligation, fast cash, don’t delete this. 

Mistake 2: Using ALL CAPS (Besides making it seem like you’re shouting, it’s a spam trigger.)

Mistake 3: Putting coded words in different colors (Red or white text is a spam trigger.)

Mistake 4: Using incorrect names or spellings, or making incorrect assumptions about age, gender, or marital status
CYDigital/marteq.io's insight:

Turning the DP, the sacrifice bunt...the basics.

 

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Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
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How to Build Your First Drip Campaign | TechnologyAdvice

How to Build Your First Drip Campaign | TechnologyAdvice | The MarTech Digest | Scoop.it
Build Personas to Target Content Needs
Write Your Content
Pardot suggests six different types of content to consider for your drip campaign, from sales-focused to educational:

  • Top-of-mind
  • Educational
  • Re-engagement
  • Competitive
  • Promotional
  • Training
Pick the content type that works best for this particular campaign and focus on that. Mixing too many content types will muddle your message and confuse your leads.
CYDigital/marteq.io's insight:

Be cautious with personas: with every new persona, a new set of content needs to be created.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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7 Successful Drip Campaign Case Studies - Single Grain

7 Successful Drip Campaign Case Studies - Single Grain | The MarTech Digest | Scoop.it
This is why e-mail is still the best medium when it comes to building a long-term relationship with your customers. With effective drip campaign tools, you can make sure that you’re delivering the right message at the right time to your readers, and ultimately generate more revenue. 
CYDigital/marteq.io's insight:

Please CT for the examples.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Drip Campaign Ultimate Guide - EmailSalesMachine.com

Drip Campaign Ultimate Guide - EmailSalesMachine.com | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

CT for the live links.

 

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

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5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic] - HubSpot

5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic] - HubSpot | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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Why Response Rate Is The New Click-Through Rate - GetResponse Blog

Why Response Rate Is The New Click-Through Rate - GetResponse Blog | The MarTech Digest | Scoop.it
Your email response rate is the single most-important metric that separates faceless numbers from genuine, brand-building, and uber-profitable human connections.

Unfortunately, most email marketing — namely, autoresponders — comes off as thoroughly inhuman: smarmy, dispassionate, robotic, and dull.

The good news is … you don’t have to rescue your autoresponders from being trash-bin-bound alone. A handful of top-email marketers have perfected the craft of human connections. This article showcases three such gurus – Ramit Sethi, Sujan Patel, and Scott Oldford.
CYDigital/marteq.io's insight:

You DEFINITELY want to CT as this approach may work for you.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Email Drip Campaign Tips, Examples, Statistics and Best Practices | Marketing Technology

Email Drip Campaign Tips, Examples, Statistics and Best Practices | Marketing Technology | The MarTech Digest | Scoop.it
Email Drip Campaign Tips, Examples, Statistics and Best Practices by Douglas Karr on Marketing Technology
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.'s curator insight, March 15, 2016 2:45 PM
Helpful insights!
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The Essential and Complete Guide to Drip Marketing - raphaelpaulindaigle.com/

The Essential and Complete Guide to Drip Marketing - raphaelpaulindaigle.com/ | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Comprehensive!

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What Most Marketers Are Missing in Their Drip Emails - Customer.io

What Most Marketers Are Missing in Their Drip Emails - Customer.io | The MarTech Digest | Scoop.it
It’s an Email 101 rule that every email has a clear purpose. With behavioral drip emails, that purpose becomes much easier to work towards. Instead of being dictated by a time table, messages are tied to actual goals to help people succeed and experience their aha moments.

Sending behavioral drip messages is a smarter, more focused way of working in marketing and product. You’re more effective at helping people succeed while ultimately sending them less email, and you can measure real results rather than guessing from clicks and opens.

But only 20% of marketers are using behavioral emails, according to Ecoconsultancy’s 2015 Email Marketing Census. 


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

More on personalization (really, that's what we're talking about here).

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Drip Marketing vs. Lead Nurturing - Position²

Drip Marketing vs. Lead Nurturing - Position² | The MarTech Digest | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

CYDigital/marteq.io's insight:

There, that's all you need should you ever need a quick reference.

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CIM Academy's curator insight, May 7, 2015 4:38 AM

How do you manage the sales pipeline? According to this article, engaging with customers and reacting to known behaviours is the key.

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3 Marketing Automation Strategies you can implement today - Smart Insights

3 Marketing Automation Strategies you can implement today - Smart Insights | The MarTech Digest | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

CYDigital/marteq.io's insight:

FWIW: I start with the notion that drip is for the internal DB, and nurturing is for people driven in via inbound efforts.

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The Difference Between Drip & Nurture Campaigns - MarketBridge

The Difference Between Drip & Nurture Campaigns - MarketBridge | The MarTech Digest | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

CYDigital/marteq.io's insight:

And there you go: that's your difference.

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Recorded Webinar: Secure Your Marketing Edge with Killer Drips | Pardot

Recorded Webinar: Secure Your Marketing Edge with Killer Drips | Pardot | The MarTech Digest | Scoop.it

Join Mathew Sweezey, Marketing Automation Evangelist with Pardot (An ExactTarget® Company), as he addresses the challenges marketing and sales departments face in staying connected with prospects and leads. Learn how to incorporate killer drips – the how, what and when – that will help give you the marketing edge!

CYDigital/marteq.io's insight:
  • See the article at www.pardot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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The Very Different Roles of Lead Nurturing and Drip Marketing - CRM Magazine

The Very Different Roles of Lead Nurturing and Drip Marketing - CRM Magazine | The MarTech Digest | Scoop.it
Why your business needs both—and when.


Summary...


Defining Drip

Coined in the early days of CRM and email marketing, drip marketing conveys that every so often we "drip" a message to our prospect. It's meant as a means to stay in touch with a prospect that is currently in the pipeline or that we hope soon will be.


Defining Nurturing

Our goal is not just to get the buyers' attention, but to get them engaged. This is where drip marketing leaves off and lead nurturing steps in. Buyers need to be educated, and they need to trust you. We often hear that buyers have changed, but they haven't. What has changed is the power to buy based on education that can be consumed online, and the key to that is lead nurturing. In the past, buyers were often in the dark. Now, in this age of information overload, they need your help to weed through all the content and choices.


Drip Benefits

Drip sequences have their place as subsets of the overall nurturing funnel. They work for areas that need more frequent, yet limited, messaging windows. They are incentives to "move along," but rarely, if ever, at the top of the funnel, which is where many marketers have commonly used them.

Drip marketing should never be used for purposes of educating the buyer.


Nurture Builds Trust

So now you see—lead nurturing is all about relationship building, whereas drip marketing is about getting buyers over a hurdle. You want to nurture first, identifying the individual needs of each prospect and providing valuable information at each stage with no pressure to buy. Drip sequences can help turn some of those prospects into buyers through invitations and incentives, but only after they have been nurtured.

CYDigital/marteq.io's insight:

Another way to look at it: Drip is for TOFU, whereas Nurture is MOFU. Don't forget that actions trigger responses, regardless of where it happens in the funnel.


  • See the article at www.destinationcrm.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Jinna Zhang's curator insight, May 23, 2014 10:21 AM

In this case, for a small brand looking for recognition and awareness, drip marketing via email can work, when supported with an established lead nurturing strategy. However, both lead nurturing and drip marketing need to be underpinned by a real knowledge of the customer in order to have any effect.