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Microsoft Dynamics 365 now offers service chatbots as part of AI push - VentureBeat

Microsoft Dynamics 365 now offers service chatbots as part of AI push - VentureBeat | The MarTech Digest | Scoop.it
Microsoft is tapping the power of AI to provide customers of its Dynamics 365 business applications suite with new features. The company announced a series of capabilities at its Ignite conference today focused on bringing intelligence to business processes, including a pre-built chatbot designed to field customer service queries.

CYDigital's insight:

Major vendor #2 coming out with chatbots. Inevitable.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Microsoft Touts LinkedIn and Cloud As Huge Opportunities - Fortune

Microsoft Touts LinkedIn and Cloud As Huge Opportunities - Fortune | The MarTech Digest | Scoop.it
Microsoft is very focused on growing LinkedIn and its cloud computing business. That's what Microsoft CEO Satya Nadella told analysts during the company's latest quarterly earnings on Thursday.
Last year, Microsoft paid $26.2 billion for LinkedIn in a deal that it hopes will pay dividends by letting the company incorporate data from LinkedIn's 500 million users into other products. That data will be particularly valuable to Microsoft's Dynamics business software, which folds sales, marketing, accounting, and manufacturing management software under one brand umbrella.
CYDigital's insight:

Killer acquisition.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Microsoft finds another use for LinkedIn with CRM integration - CIO.com

Microsoft finds another use for LinkedIn with CRM integration - CIO.com | The MarTech Digest | Scoop.it
The moment Salesforce CEO Marc Benioff was dreading has arrived: Microsoft is wielding LinkedIn against Salesforce in the battle for the CRM market. Starting Tuesday, salespeople will get LinkedIn Sales Navigator data alongside other information in the Dynamics 365 Sales dashboard.

Users who have both systems will see information from LinkedIn profiles inside the lead, contact, account and opportunity pages of Dynamics 365 Sales. Dynamics and LinkedIn Sales Navigator will sync their information every day so that LinkedIn’s system is up to date on activity from Microsoft’s CRM and vice versa.

On top of the LinkedIn announcement, Microsoft also launched Dynamics 365 for Talent, to help companies manage their workforces, and Dynamics 365 for Retail to manage commerce operations.
CYDigital's insight:

Huge boost for Dynamics CRM.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Campaign Monitor Unveils Email Marketing and Automation for Microsoft Dynamics | Campaign Monitor

Campaign Monitor, the leading provider of professional-grade email marketing and automation software for fast-growing businesses, today unveiled Campaign Monitor for Microsoft Dynamics. Now every Microsoft Dynamics CRM customer has seamless integration with Campaign Monitor’s leading email marketing and marketing automation solution.

Campaign Monitor for Microsoft Dynamics brings powerful email marketing and marketing automation features to Microsoft Dynamics customers, including:

  • An easy-to-use, drag-and-drop email builder to create visually stunning email campaigns
  • Personalized 1:1 marketing campaigns with customer data from Microsoft Dynamics
  • Professionally-designed email templates that work on any mobile device
  • Sophisticated marketing automation to trigger customer journeys with CRM data
  • Rich reporting around email campaign engagement to drive higher ROI
CYDigital's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM - Marketing Land

Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM - Marketing Land | The MarTech Digest | Scoop.it
This week, Microsoft and predictive analytics firm Versium are announcing a new integration that boosts the CRM’s ability to highlight which individuals and businesses are most likely to become customers.

The Versium Predict integration enables Dynamics 365 for Sales to automatically — via a single button push — generate a list of leads that can be marketed via email, mail, or online advertising. He added that this is the first automated predictive analytics service for Dynamics with machine learning that utilizes both business and consumer data.

A key differentiator from other predictive services is that Versium utilizes data from its LifeData resource, which includes licensed third-party data, public records like census info, and info assembled by Versium’s own crawlers from social networks, weather records, and other sources.
CYDigital's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Microsoft's new Dynamics 365 will bundle ERP and CRM in the cloud - CIO.com

Microsoft's new Dynamics 365 will bundle ERP and CRM in the cloud - CIO.com | The MarTech Digest | Scoop.it
Microsoft is working on a new offering called Dynamics 365 that will combine its current ERP and CRM cloud services into a single bundle and include applications purpose-built for specific business functions.

Due to be available this fall, Dynamics 365 will feature apps for functions including financials, field service, sales, operations, marketing, project service automation and customer service. The apps can be independently deployed, allowing users to buy only what they need.

Microsoft's Power BI and Cortana Intelligence tools will be natively embedded for predictive capabilities. With Cortana Intelligence, for instance, sales reps will be able to predict which products and services a customer will need next, thereby helping to focus their cross-selling efforts.

Dynamics 365 will also be tightly integrated with Office 365. Apps will use a common data model that's shared with Office 365, and they'll also come with connectors that let you integrate with applications and services from Microsoft and its partners, including custom APIs and on-premises systems.
CYDigital's insight:

Cross "sell" to stave off competition?

 

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Microsoft Dynamics CRM 2016 Bolsters Machine Learning Capabilities - InformationWeek

Microsoft Dynamics CRM 2016 Bolsters Machine Learning Capabilities - InformationWeek | The MarTech Digest | Scoop.it
Microsoft is integrating new capabilities in CRM to help businesses provide a faster and more effective customer experience. One of these is Azure Machine Learning.

The inclusion of Azure is intended to provide analytics-driven intelligence and a knowledge management system so businesses can record and access data when resolving issues. Machine learning tech attaches to the business process to receive data from customer-employee interactions. The more employees use it, the more it learns.

Dynamics CRM 2016 will also provide analytics regarding how employees provide service, so businesses can recognize and address problems. Machine learning capabilities identify patterns, so employees can learn from consistent problems and improve over time.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

More on the customer service side, but you can see how this can be used as a predictive solution. Potentially a game changer for Dynamics CRM.

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Will Microsoft Dynamics Marketing Trigger the SharePoint Effect? - CMS Wire | #TheMarketingTechAlert

Will Microsoft Dynamics Marketing Trigger the SharePoint Effect? - CMS Wire | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Digest...


Dynamics Marketing marks a formal entry into a market where Microsoft previously had no presence and is now doing so on a broad front. At Convergence, Microsoft demonstrated not only the revamped MRM functionality it inherited from MarketingPilot, along with the "Social Listening" capabilities it acquired from NetBreeze, but also many brand new marketing automation features, primarily around email and social campaigns, with mention of landing page/ web triggers being available in these campaign workflows.

 

But it is not this breadth of technological approach that is the most significant thing. That Microsoft sees Dynamics Marketing as suitable for all and scalable for its largest customers is an approach that might be familiar to those who recall its entry into the ECM market in 2001 with SharePoint. Not many people outside of Microsoft would consider SharePoint — even in 2014 — in any regard "Best of Breed," yet data suggests that 75 percent of Fortune 500 companies have some SharePoint located somewhere in the organization. Projects often resonate with “can’t we just use SharePoint for this?" given that for many use cases it provides “just enough” to enable a result. Many an existing Marketing Automation sales cycle will now be interrupted with a similar refrain: “We should first look at what Microsoft is doing here.”

 

More worrying for its competitors is that for all the current talk of the platform being available as “stand-alone” from Dynamics CRM as a separately licensed product, Microsoft is the king of product bundlers. For example it recent added an OEM for InsideView’s customer intelligence data as a part of the base platform, and it is likely to add other similar fold-in technology features in time too. Dynamics Marketing will be viewed as part of a battle for marketshare, not for top-line revenue (let alone anything on the bottom-line).

 

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CYDigital's insight:

It's a valid point: MS sheer presence alone makes it an automatic competitor. However, the SharePoint analogy doesn't fly: MAS can only be accomplished company or division wide, as it requires the full DB. One DB, one MAS.

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