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[FREE] The Elements of Paid and Organic Marketing - TUNE

[FREE] The Elements of Paid and Organic Marketing - TUNE | The MarTech Digest | Scoop.it
Experience has proved the hypothesis that combining paid and organic marketing drives valuable synergies. We’ll show you how.

In this e-book, we reveal proven approaches to boosting conversions on paid marketing and magnifying the impact of marketing spend on owned media. We connect the dots between these benefits and more effective customer acquisition, higher-quality performance advertising, better retention for brand marketing, and more. And we cover everything you need to run your own experiments and find the combinations of paid and organic that work best for your business.

Download this e-book to discover:

How paid mobile marketing can boost organic app installs up to 99%
How organic SEO coupled with paid banner ads can boost revenue up to 7X
How paid social ads plus organic SEO can drive “free” leads
The insights and tools you need to run your own marketing experiments
CYDigital/marteq.io's insight:

[FREE] The Elements of Paid and Organic Marketing - TUNE

 

The e-book highlights how paid and owned media can work together.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How to Approach Owned and Earned Media - Moz

How to Approach Owned and Earned Media - Moz | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

And Paid Media? As an ongoing part of your inbound marketing effort.

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The Content Distribution Matrix [#infographic] - Smart Insights Digital Marketing Advice

The Content Distribution Matrix [#infographic] - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it
Introducing a new tool / infographic to help marketers review and improve the best options for promoting content as part of their Content Marketing Strategy.


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Simon Ladurée's curator insight, December 4, 2014 6:02 AM

A good matrix for Content distribution

Enrico Maset's curator insight, December 5, 2014 5:05 AM

Nice infographic on Content Distribution

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Paid, Owned & Earned Media - What's the Difference? [Infographic] - B2B Infographic

Paid, Owned & Earned Media - What's the Difference? [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it

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What’s the difference between paid, owned and earned media? - Econsultancy

What’s the difference between paid, owned and earned media? - Econsultancy | The MarTech Digest | Scoop.it

Digest...


Paid media

• Print ads

• TV ads

• Display ads

• Paid search

• Promoted posts on Facebook

• Sponsored tweets

 

Owned media

• Your website

• Mobile site

• Blogs

• Social media channels

• Apps

• Magazines

• Brochures

 

Earned media

• Retweets

• Facebook Likes

• YouTube comments

• Shares

• Reviews

• Bloggers writing about your product

• Online reviews

• Word of mouth

 

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CYDigital/marteq.io's insight:

A primer for those in need. 

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