The MarTech Digest
548.5K views | +40 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

How Email Is Accessed in 2017: Top Devices, Platforms, and Clients - MarketingProfs

How Email Is Accessed in 2017: Top Devices, Platforms, and Clients - MarketingProfs | The MarTech Digest | Scoop.it
Most emails in 2017 are opened via mobile devices than webmail clients or desktop software, most webmail email opens are via Gmail, and half of desktop opens are via Apple Mail. See the details.
CYDigital/marteq.io's insight:

Huge change since 2012...and even before. CT for more stats.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

[FREE] Litmus State of Email Deliverability Report - Litmus

[FREE] Litmus State of Email Deliverability Report - Litmus | The MarTech Digest | Scoop.it

"

In our first annual State of Email Deliverability report, we look at the deliverability ramifications of marketers’:

  • Subscriber acquisition sources
  • Permission practices
  • Authentication
  • List-unsubscribe and encryption usage
  • Deliverability and list hygiene tools
  • Inactivity management
  • Deliverability monitoring and analytics

This 29-page ebook explores each of these findings and much more, with 25 charts providing data-based evidence of current practices and trends that impact email deliverability."

CYDigital/marteq.io's insight:

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Impact of Outlook's Focused Inbox for Email Marketers - CampaignMonitor

The Impact of Outlook's Focused Inbox for Email Marketers - CampaignMonitor | The MarTech Digest | Scoop.it
Focused Inbox is an update to a previous tool called Clutter. But where Clutter moved emails to different folders, Focused Inbox utilizes tabs, making it easier for users to access all their email.

Outlook takes information about how a subscriber interacts with different emails to decide if an email is a priority or not. Different subscribers could see the same emails end up in different tabs, depending on how they interact with the emails. It’s important to know that this is based on a reader’s interaction with an email, so the more targeted the messages are that you’re sending, the more likely it is to be on the Focused Inbox tab.

To avoid mailing your readers too often, or annoying them with inbox instructions, it’s best to keep emailing as you always have. Send the same content as you normally would, and most likely there is no need to send a one-off email with directions on how to get your email in the Focused tab. Keep sending your subscribers what you promised them when they signed up and they should continue to be engaged.
CYDigital/marteq.io's insight:

Watch your stats.

 

Monetize your excess MarTech with RYZZ. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Heres How Marketers Fared Last Year in the Metrics That Impact Email Deliverability - MarketingCharts

Heres How Marketers Fared Last Year in the Metrics That Impact Email Deliverability - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Some of the SPAM placement rates will get you kick out from your ESP.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Email Deliverability Best Practices and Tips [INFOGRAPHIC] - EmailMonks

Email Deliverability Best Practices and Tips [INFOGRAPHIC] - EmailMonks | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.