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Email Workflow Templates For Ridiculously Effective Marketing Campaigns | Sales Hacker

Email Workflow Templates For Ridiculously Effective Marketing Campaigns | Sales Hacker | The MarTech Digest | Scoop.it
The following stats, facts & best practices support the wisdom of integrating direct mail into email marketing campaigns for incredible outcomes.
CYDigital/marteq.io's insight:

Email Workflow Templates For Ridiculously Effective Marketing Campaigns | Sales Hacker

 

Suggested templates, and of course, test.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Email Marketing Statistics to Guide your Email Strategy in 2018 - EmailMonks

Email Marketing Statistics to Guide your Email Strategy in 2018 - EmailMonks | The MarTech Digest | Scoop.it
Before you plan your marketing strategy for 2018, have a look at a list of email marketing statistics and facts handpicked and compiled by EmailMonks.
CYDigital/marteq.io's insight:

Email Marketing Statistics to Guide your Email Strategy in 2018 - EmailMonks

 

Many more stats when you click through.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How to Build an Interactive Magic 8 Ball for Email - Email on Acid

How to Build an Interactive Magic 8 Ball for Email - Email on Acid | The MarTech Digest | Scoop.it
This article will go over a technique on building an interactive Magic 8 Ball entirely in CSS. For those of you who are not familiar with the Magic 8 Ball, it is a toy used for fortune telling or seeking advice that is shaped like a large 8 Ball. It contains a window that displays one of 20 possible answers ranging from affirmative, ambiguous and negative.

CYDigital/marteq.io's insight:

How to Build an Interactive Magic 8 Ball for Email - Email on Acid

 

You'll want to bookmark this for a 2018 email campaign. Very cool.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Get Your Emails Read: How to Level-Up Your Inbox Game [Infographic] - Marketing Profs

Get Your Emails Read: How to Level-Up Your Inbox Game [Infographic] - Marketing Profs | The MarTech Digest | Scoop.it
It's easy to send an email to subscribers, but not so simple to make sure it's delivered to their inboxes. This graphic (and game!) outlines the email deliverability best-practices for marketers.
CYDigital/marteq.io's insight:

Get Your Emails Read: How to Level-Up Your Inbox Game [Infographic] - Marketing Profs

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Milenn's curator insight, December 12, 2017 9:40 AM
whoa, really beautiful graphic design! <3
 
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4 Ways You Can Use Email Analytics Data to Power Segmentation – Litmus Software, Inc.

4 Ways You Can Use Email Analytics Data to Power Segmentation – Litmus Software, Inc. | The MarTech Digest | Scoop.it
  • USING EMAIL ANALYTICS DATA TO SEND BETTER EMAIL
  • USE DEVICE OPEN METRICS TO TARGET USERS OF SPECIFIC DEVICES ONLY
  • DIRECTLY TARGET YOUR MOST ENGAGED SUBSCRIBERS
  • TARGET YOUR AUDIENCE BY GEOLOCATION
CYDigital/marteq.io's insight:

The reality is that there isn't much that you can do to use email analytics to segment. It has to start with the behavior tracked within your DB.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The Future of email marketing – 2018 edition - EmailMonday

"

  1. Respecting personal data will change your email marketing strategy
  2. Mailable ‘Microsites’ are set to continue it’s winning spree.
  3. Conversational tone is adopted for more personal interaction with audience
  4. More businesses push for mobile-friendly design
  5. Testing and deliverability need addressing further
  6. Personalization and segmentation remain a high priority, sharing dynamic and engaging content"
CYDigital/marteq.io's insight:

Mailable microsites = interactive email. Again, once Outlook is totally on board with interactive emails, then many changes in email marketing will take place.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Top 4 email trends to incorporate now - Email Marketing - BizReport

Top 4 email trends to incorporate now - Email Marketing - BizReport | The MarTech Digest | Scoop.it
Trend 1: Bringing the landing page to the email itself by making emails more interactive.
Trend 2: Using video content to complement the purpose of emails.
Trend 3: Increased leveraging of transactional emails as opportunities to engage customers.
Trend 4: Continued improvements in Personalization
CYDigital/marteq.io's insight:

Once Outlook can render forms into emails, kiss landing pages goodbye.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Cope with Email Rendering Challenges Across Email Clients - EmailMonks

Cope with Email Rendering Challenges Across Email Clients - EmailMonks | The MarTech Digest | Scoop.it
When it comes to planning email marketing campaigns, marketers need to take into consideration various factors to ensure there is no rendering and deliverability issues. One key factor is the support from various email clients. With subscribers using diverse email clients and devices, it is necessary that each email designed should meet their specific guidelines and beat the rendering challenges.
Let us have a sneak peek into the major challenges and workarounds of the popular email clients widely used by email marketers and subscribers.
CYDigital/marteq.io's insight:

Laid out as problem/workaround, by email client.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Email Skills Are Among The Least Needed By Digital Firms: Survey - MediaPost

Email Skills Are Among The Least Needed By Digital Firms: Survey - MediaPost | The MarTech Digest | Scoop.it
Email marketing/marketing automation skills are ranked eighth among the technical abilities most lacking for digital projects, according to a survey by Robert Half Technology.

But web and user experience designers are in high demand — by 55% — as are data science and data analysis pros, by 47%. Content creators rank third in commanding jobs and salaries, by 39%.

Overall, tech hiring is driven by an increase in the following activities: digital marketing (for 25%), cloud or big data (for 24%) and mobile (for 18%). 

But it’s not an easy job finding the right help. Of the companies polled, 39% are somewhat understaffed, and 14% are severely so. And 4% say they are somewhat lacking in staff. The remainder — 44% — are adequately staffed.
CYDigital/marteq.io's insight:

A positive view: companies need web/UX designers, analytics pros.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Email Append: Why Hashed Emails Are Essential to Identity Matching - TowerData

Email Append: Why Hashed Emails Are Essential to Identity Matching - TowerData | The MarTech Digest | Scoop.it

"Think of the connection between hashed emails and identity matching like this: hashed emails are the key that unlocks the door and identity matching are the steps taken once inside. Hashed emails feature a built-in code that is similar to a cookie on your browser. Through this code, hashed emails can collect subscriber emails and then encrypt the data into a hexadecimal string.

 

Hashed emails are essential to identity matching, which refers to the tracking of behavior across various mediums so you can deliver messages that are relevant to the audience.

 

While the benefits of hashed emails may be clear to marketers, some businesses may only have access to direct mail lists or social media pages. Good news: There are ways to match this information to hashed email addresses. Once you acquire these addresses, you can use them to fuel multi-channel marketing efforts and increase overall engagement."

CYDigital/marteq.io's insight:

Hashed email have been around for a while, and have received very little coverage.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Email Pixel Art: The Rarest and Coolest Defensive Design Tactic – Litmus Software, Inc.

Email Pixel Art: The Rarest and Coolest Defensive Design Tactic – Litmus Software, Inc. | The MarTech Digest | Scoop.it

"Image blocking is common, with some email clients disabling images by default and some subscribers turning off images to save mobile data or for other reasons. Because of that, email marketers need to use defensive design techniques to ensure that their message is conveyed when images are disabled.

Defensive design consists of three key tactics:

  • Using HTML or live text as much as feasibly possible, instead of embedding all of your text into your images
  • Adding ALT text to your images—or better yet, styled ALT text
  • Using background colors on table cells

 

Let’s focus on that last tactic."

CYDigital/marteq.io's insight:

Interesting approach to handling image blocking.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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10 Ways to Ruin an Email Campaign [Infographic] - MarketingProfs

10 Ways to Ruin an Email Campaign [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Make sure you're not on the sending end of email mistakes with this checklist of 10 things to avoid in email campaigns - from spelling mistakes to broken links, unclear calls to action, and more!
CYDigital/marteq.io's insight:

I can think of a lot more, but this is a good start.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Dos and Dont's of Alt text in Emails - EmailMonks

Dos and Dont's of Alt text in Emails - EmailMonks | The MarTech Digest | Scoop.it
1. Keep it succinct
2. Proper punctuation is a must
3. Include the text that is present in the image
4. Don’t ‘COPY and PASTE’ image captions
5. Count on context
6. Quotes are not needed
7. Distinguish the decorative images
8. Test
9. Style it a little
10. Innovate
CYDigital/marteq.io's insight:

Bottom-line: take advantage of it. 

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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6 Hacks to Trigger an Action in your Email Campaigns - EmailMonks

6 Hacks to Trigger an Action in your Email Campaigns - EmailMonks | The MarTech Digest | Scoop.it
1. Offer Relevant and Personalized Content
2. Bowing down to Visual Hierarchy
3. Exclusivity with Interactive Elements
4. Designing an Actionable, Prominent CTA
5. Focusing on Font Styling and Colors
6. Adding a dash of Social Proof
CYDigital/marteq.io's insight:

I don't think they're hacks, but more best practices. You'll want to click through to view the examples.

 

From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing

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What's the Most Annoying Thing About Email Marketing? - eMarketer

What's the Most Annoying Thing About Email Marketing? - eMarketer | The MarTech Digest | Scoop.it
When bad data creates a poor experience
CYDigital/marteq.io's insight:

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact marketingIO. #MarTech #DigitalMarketing

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Email Marketing To Total $22.2 Billion In 2025: Study - MediaPost

Email Marketing To Total $22.2 Billion In 2025: Study - MediaPost | The MarTech Digest | Scoop.it
The total dollar volume of email marketing will hit roughly $22.2 billion by the end of 2025, for a compound annual growth rate (CAGR) of 19.60%, according to a study by Transparency Market Research. Last year, the annual total was U.S. $4.5 billion.  

Email has global reach — the primary regional markets are North America, Europe, Asia-Pacific, the Middle East, Africa and South America. Asia-Pacific will grow the most quickly, with a CAGR of 22.80% between now and 2025. This is due to the increasing number of Internet users.
CYDigital/marteq.io's insight:

No way: GDPR will pummel this forecast.

 

Dark marketing clouds ahead? marketingIO helps you to see clearly. Contact us. #MarTech #DigitalMarketing

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22 Top Email Marketing Tools of 2017 [Infographic] - Digital Information World

22 Top Email Marketing Tools of 2017 [Infographic] - Digital Information World | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Infographic: Seven Salient (and Strange) Email Marketing Insights - CrazyEgg

Infographic: Seven Salient (and Strange) Email Marketing Insights - CrazyEgg | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How many email platforms do you use? - Smart Insights

How many email platforms do you use? - Smart Insights | The MarTech Digest | Scoop.it

What would be a legitimate reason to have more than one email platform?

  • Cost: prices increased with the number of email contacts in your database. So to keep costs down, many would split their lists and join another ESP.
  • Multiple mail streams: having different ESPs will give you different IP addresses. Now, this is important because if you send transaction emails on one IP address, and those emails are opened and interacted with, your reputation will remain high (not stuck in spam filters etc). However, if you bulk send your newsletter, and the engagement rate is much lower, the reputation would be low on that IP address (more likely to be stuck in spam filters).
CYDigital/marteq.io's insight:

For each additional ESP, database coordination increases exponentially.

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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4 Email Privacy Tools [Infographic] - Digital Information World

4 Email Privacy Tools [Infographic] - Digital Information World | The MarTech Digest | Scoop.it
Actually, your email account is probably the worst online account that can be hacked. Once someone gains access to your email account.
CYDigital/marteq.io's insight:

Suffering from MarTech FOMO? We’ve got the cure. Contact marketingIO. #MarTech #DigitalMarketing

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Email Deliverability Benchmarks: What Share of Messages Make It to Inboxes? - MarketingProfs

Email Deliverability Benchmarks: What Share of Messages Make It to Inboxes? - MarketingProfs | The MarTech Digest | Scoop.it
Some 20% of email messages (23% in the US) sent by marketers never make it to the intended inboxes. See what share end up in spam or disappear, and what industries do worse or better than average.
CYDigital/marteq.io's insight:

It's called Riding With Dirty Data (h/t to Live PD).

 

Suffering from MarTech FOMO? We’ve got the cure. Contact us. #MarTech #DigitalMarketing

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Making Custom Font Stacks Work in Outlook: Update - Email on Acid

Making Custom Font Stacks Work in Outlook: Update - Email on Acid | The MarTech Digest | Scoop.it
If you include a custom font at the top of your font stack, Outlook will ignore all of your fallback fonts and instead display Times New Roman. But fear not! As with most Outlook bugs, there are ways to get around this.

We covered this topic in 2015, and the blog was hugely popular. We offered one technique to help create working custom font stacks, but our readers had a lot of other ideas!

In this blog we’ll repeat our last technique, as well as a few of submitted by our readers. We tested all of these techniques to make sure that they work, but they may or may not work for you depending on how your email is coded and how your ESP modifies your code upon sending. Hopefully, at least one will do the job!
CYDigital/marteq.io's insight:

As usual, they include all the code you need.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making Them [SlideShare] – Litmus Software, Inc.

8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making Them [SlideShare] – Litmus Software, Inc. | The MarTech Digest | Scoop.it
We share real-world examples of 8 preview text mistakes that are undermining customer experiences in the inbox, plus tips on how to avoid them.
CYDigital/marteq.io's insight:

Probably the most overlooked aspect of email communication.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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CTOR- the Email Marketing Metric You May Not Know - Campaign Monitor

CTOR- the Email Marketing Metric You May Not Know - Campaign Monitor | The MarTech Digest | Scoop.it
The metric you may not have heard of is click to open rate (CTOR) which essentially measures the effectiveness of the content of your email. It is calculated by the number of unique clicks divided by the number of unique opens.

Using our ongoing example 100 clicks / 180 opens (multiplied by 100 for a percent) = 55%. As with all other email metrics, this can fluctuate based on how awesome your content is. A good CTOR will vary between 20 – 30%.
CYDigital/marteq.io's insight:

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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How to Build an Interactive Quiz in Email - Email on Acid

How to Build an Interactive Quiz in Email - Email on Acid | The MarTech Digest | Scoop.it
Email on Acid sent a fun interactive email for the 4th of July featuring a "choose your adventure" format where the reader had a choice of sending an email without testing on Email on Acid or after testing. There were a few tricks in the email such as a ticking clock, but at the core the email uses a "quiz format" where successive pages are displayed based on a selection of options from a previous page within an email. Such a setup can accommodate a multitude of other interactive email scenarios that we will go into detail later, such as product listing filters, games, tutorials and carousels.

CYDigital/marteq.io's insight:

EOA always provides the code. CT to copy/paste.

 

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