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Marketing Startup Sigstr Gets $5M From Hyde Park, HubSpot & Others | Xconomy

Marketing Startup Sigstr Gets $5M From Hyde Park, HubSpot & Others | Xconomy | The MarTech Digest | Scoop.it
Sigstr, an e-mail marketing startup based in Indianapolis, says it has raised $5 million in Series A funding.

The investment was led by Hyde Park Venture Partners, which was joined by HubSpot (NYSE: HUBS), Battery Ventures, Grand Ventures, and High Alpha Capital. Investors have pumped a total of $7 million into Sigstr, a company spokeswoman says in an e-mail to Xconomy.

Sigstr’s software turns corporate e-mail signatures into a marketing channel, where staff can reinforce branding strategies and tailor sales pitches. Its clickable “call-to-action banners” are meant to stoke awareness of events, product updates, job openings, and internal communications. Sigstr says its customers include Angie’s List, Terminus, United Way, and the Indiana Pacers basketball team.
CYDigital/marteq.io's insight:

Such a simple idea that makes a ton of sense.

 

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

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The 5 most popular email marketing systems | Smart Insights - Smart Insights

The 5 most popular email marketing systems | Smart Insights - Smart Insights | The MarTech Digest | Scoop.it
The top 5 email marketing systems:

MailChimp
Constant Contact
AWeber
GetResponse
Adestra
CYDigital/marteq.io's insight:

GetResponse probably more marketing automation.

 

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LinkedIn Now Diving into Email Marketing Service Offerings - V3B

LinkedIn Now Diving into Email Marketing Service Offerings - V3B | The MarTech Digest | Scoop.it
The latest LinkedIn news—a foray into offering email marketing services by year’s end.

The pressure is obviously on for LinkedIn to recreate some of its past successes as a public company and deliver value for its $26 billion price tag. And dipping its big toe into email marketing services—or what it’s calling “Matched Audiences,” is probably a necessary move.

In a nutshell, Matched Audiences is a targeting solution that is already in use by brands on Twitter, Facebook, and Pinterest, so LinkedIn is a little late to the game with this one. Marketers can load up their email lists and use those lists to target prospects on LinkedIn.
It’s anticipated the Matched Audiences functionality will roll out in November of 2017, but early access will be given to Marketo, Eloqua, and LiveRamp users. The platform is expected to later allow the uploading of any email list later in the year.
CYDigital/marteq.io's insight:

This has the potential to turn the marketing automation industry upside down. We want this...bigly.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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3 Email Marketing Platforms With Great Conversion Rates - Social Media Explorer

3 Email Marketing Platforms With Great Conversion Rates - Social Media Explorer | The MarTech Digest | Scoop.it
1. Campaign Monitor
2. SendGrid
3. MailChimp
CYDigital/marteq.io's insight:

It's an interesting way to classify vendors: those who provide the better conversion rates. Let's be clear: the level of conversion rates are directly impacted by the customer's use, not the vendor platform.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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The Top 20 Most User-Friendly, Least Costly Email Marketing Software Report - Capterra Blog

The Top 20 Most User-Friendly, Least Costly Email Marketing Software Report - Capterra Blog | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

CT for details and the report. Only two of many factors to consider.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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SendGrid Acquires Email Marketing Startup Bizzy

SendGrid, the leading delivery platform for customer communication that drives engagement and growth, today announced the acquisition of Bizzy, an email marketing automation startup that helps marketers at small-to medium-sized companies optimize their email campaigns. Bizzy's easy to use solution uses an algorithm to segment users based on past purchase behaviors and determines if and when they should receive an email, and what it should say.

Marketing Campaigns is SendGrid's rapidly growing email marketing solution that empowers marketers with the ability to create, send and track campaigns to drive customer engagement. Over 9 billion emails have been delivered via Marketing Campaigns since its launch last year. Today it serves more than 5,000 paying customers and has delivered more than 19 million email campaigns.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Coherent Path Launches New Email Optimization Tool - MediaPost

Coherent Path Launches New Email Optimization Tool - MediaPost | The MarTech Digest | Scoop.it
Coherent Path on Tuesday announced the general availability of its Content Library, a new email marketing optimization tool that repurposes old email content for new campaigns. 

Coherent Path’s Content Library aims to maximize marketing productivity and increase the return on investment of future campaigns by extending the lifespan of existing email assets. Coherent Path powers a machine-learning solution that analyzes the entire content history of a retailer’s email marketing program, including any accompanying transactional data, to identify under-exposed products and services to keep marketing content fresh.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Email automation platform Mailgun spins out of Rackspace, raises $50 million - VentureBeat

Email automation platform Mailgun spins out of Rackspace, raises $50 million - VentureBeat | The MarTech Digest | Scoop.it
Cloud giant Rackspace has revealed that it’s spinning out Mailgun, its email automation platform for developers, as an independent company.

Founded in 2010, Y Combinator graduate Mailgun provides the backend technology that lets third-party developers send, receive, and track emails from within their own applications — it lets them know whether emails have been opened and then measure their impact. Rackspace acquired Mailgun in 2012 and has since offered Mailgun’s APIs as a value-added service alongside its core cloud offering.

The decision to spin Mailgun out comes less than six months after Rackspace itself was subject to a $4.3 billion deal to take the company private, after having traded as a public company since 2008.
CYDigital/marteq.io's insight:

Smart, smart, smart.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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5 Tools to Help You Get More Out of Email Marketing Campaigns - Top Rank Blog

5 Tools to Help You Get More Out of Email Marketing Campaigns - Top Rank Blog | The MarTech Digest | Scoop.it
  • Emma
  • MailChimp
  • GetResponse
  • HubSpot
  • FreshMail
Bonus: 5 Additional Email Platforms to Consider
  • Constant Contact
  • SendinBlue
  • Campaign Monitor
  • iContact
  • Infusionsoft
CYDigital/marteq.io's insight:

We're partial to GetResponse, but they really have to improve their reporting.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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How Artificial Intelligence in Email Will Change the Marketing Landscape - EmailonAcid

How Artificial Intelligence in Email Will Change the Marketing Landscape - EmailonAcid | The MarTech Digest | Scoop.it

"BOOMTRAIN'S emails offer:

  • Personalized subject lines
  • Optimized delivery times based on the recipient’s time zone
  • Option to provide curated products

All you have to do is drop a snippet into the bottom of your email campaign and Boomtrain will do the rest to provide personalized, 1:1 messaging.

CONVERSICA offers a virtual sales assistance that starts reaching out to leads 24/7 within minutes of a user showing interest in your brand. Through email, this virtual assistant sends AI emails that appear to be coming from an employee. 

 

PERSADO'S machine-generated marketing language takes into consideration emotional ontology to score and categorize words, phrases and images in their database. The machines parses thousands of ways to convey emotion and then effectively uses them in your marketing copy. 

 

Through artificial intelligence, PHRASEE generates language that sounds human and is tailored to your brand voice. Quantifying human language wasn’t possible for marketers, until now. Phrasee uses AI to quantify, generate and optimize language for your email."

CYDigital/marteq.io's insight:

CT for links, images and more detail.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

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Campaign Monitor vs. MailChimp for Email Marketing - TechnologyAdvice

Campaign Monitor vs. MailChimp for Email Marketing - TechnologyAdvice | The MarTech Digest | Scoop.it
No email marketing solution will have everything, but when you compare Campaign Monitor vs. MailChimp side by side, MailChimp seems to offer more in the way of customization and analytics. Marketers who already use campaign analytics and segment their customer lists in another platform, on the other hand, will find Campaign Monitor a solid choice with a pleasant user experience. 
CYDigital/marteq.io's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Guide to Email Marketing Software Providers by Crazy Egg

Guide to Email Marketing Software Providers by Crazy Egg | The MarTech Digest | Scoop.it

"Many of the ESPs we reviewed back then have changed significantly, and based on the feedback we received in the 200+ comments on our original post, we recognized the need to add a few more providers to our list!


This time around, we asked four additional email marketing experts to contribute reviews of the ESPs they have in-depth experience using.


Read on for comprehensive reviews of MailChimp, AWeber, Campaign Monitor, Emma, Salesforce Marketing Cloud, IBM Marketing Cloud, and Adobe Campaign Enterprise Solution."

CYDigital/marteq.io's insight:

SFDC, IBM, Adobe = marketing automation. Adding those leads to a slippery slope.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Email Vendor Acquisitions Signal The End Of Standalone Email Service Providers - Forrester

  • Demands for lower and lower email costs are pushing vendors out of business. Independent email vendors can’t recoup costs when email CPMs average $.50 or less. 
  • Surviving vendors will shift to higher revenue streams. Enterprise vendors will have to shift business models in order to accommodate increasingly “free” email delivery.  
  • Email pricing will look more like software licensing than media buying. Because marketers, not IT users, buy email marketing, its pricing originated like a media buy: the CPM.  But if email service providers turn into marketing agencies or cross-channel campaign software, then pricing will also shift to accommodate.   
  • Vendor stability becomes a key selection criteria.  
CYDigital/marteq.io's insight:

When MailChimp checks out, then it's the end of the world as we know it.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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2016 State of Email Agencies [Infographic] - Litmus

2016 State of Email Agencies [Infographic] - Litmus | The MarTech Digest | Scoop.it
Beyond demonstrating the important role that email agencies play in our industry, this infographic highlights how their email production process differs.
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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9 Question to Ask When Choosing an ESP - EmailonAcid

9 Question to Ask When Choosing an ESP - EmailonAcid | The MarTech Digest | Scoop.it
Can you try before you buy?


How deep does your wallet go?


How are you going to build your email templates?


How will you measure your success?


Will someone be there to lend a helping hand?


How can you slice and dice your data with list segmentation?


Does your new ESP let you go beyond list segmentation?


What 3rd party integrations work with your ESP?
CYDigital/marteq.io's insight:

Especially the last two...

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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SendGrid adds new relevance features to its email marketing platform - VentureBeat

SendGrid adds new relevance features to its email marketing platform - VentureBeat | The MarTech Digest | Scoop.it
SendGrid, a platform that delivers 20 billion marketing and transactional emails per month, is introducing a new set of campaign features.

The new feature set allows marketers to launch and optimize campaigns including customer retention, customer acquisition, newsletter communications, promotional email, and product and company announcements.

The focus of the announcement is on enabling closer customer relationships through greater relevance. The new features include contact management and segmentation capabilities, as well as testing and optimization.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Things to consider when selecting an Email Service Provider [Infographic] - Smart Insights

Things to consider when selecting an Email Service Provider [Infographic] - Smart Insights | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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Email marketing giant Constant Contact acquired for $1 billion - VentureBeat

Email marketing giant Constant Contact acquired for $1 billion - VentureBeat | The MarTech Digest | Scoop.it
Endurance International said on Monday it would buy online marketer Constant Contact in deal valued at about $1.1 billion to expand beyond its traditional Web-hosting business.

The deal will add Constant Contact’s online marketing tools such as email marketing, events management and social media integration to Endurance’s portfolio of Web-hosting software for small and medium-sized businesses.

Endurance, whose brands include BigRock, HostGator and FatCow.com, already has an agreement to provide Constant Contact’s email marketing tools to its subscribers.

The company now has over 3 million subscribers. With the deal, it expects boosting its paying subscribers to over 5 million.

Constant Contact will operate as a separate brand.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

We don't see any operational change to CC.

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AWeber Unveils Its New Email Automation Platform

AWeber Unveils Its New Email Automation Platform | The MarTech Digest | Scoop.it
AWeber introduced its new platform that makes email automation easy and more impactful for the way its customers grow their businesses. 

Campaigns is a simple-to-use tool whereby emails are sent based on pre-established triggers and automated actions. When a subscriber engages with your email marketing campaign in some way, such as signing up for your email list, Campaigns triggers it to respond--automatically--with specified email messages.
The benefits for business owners and marketers are:

  • Campaigns makes it easier to keep in touch with customers and prospects
  • emails sent based on predetermined triggers ensures customers receive messages that are relevant to them
  • the automated function gives users time back in their days to do more with their businesses
Campaigns is just the beginning of a host of automation tools AWeber will release by the end of the year. To learn more about it, its features and how it works, visit AWeber online.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Here's what's happening: existing 3rd party email service providers are now creeping upward into the MA space with a solid client base with low pricing. Moore's Law works.

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Comparing Email Service Providers - Smart Insights

Comparing Email Service Providers - Smart Insights | The MarTech Digest | Scoop.it
Use these 17 points to check your email service provider has all the features you need to produce fully optimised email marketing campaigns


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Smart and convenient.

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Martech firm Klaviyo just raised $1.5M - Marketing Dive

Martech firm Klaviyo just raised $1.5M - Marketing Dive | The MarTech Digest | Scoop.it
  • Klaviyo, an email marketing technology company, raised a $1.5 million round from Accomplice as well as a group of industry angels.
  • According to Venture Beat, Klaviyo was the third-fastest growing email marketing tech company in June.
  • The takeaway from these insights is marketing automation and personalization features are increasingly attractive in the martech space and to venture capitalists.


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2015’s Fastest-Growing and Most Valuable Email Marketing Companies - ClickZ

2015’s Fastest-Growing and Most Valuable Email Marketing Companies - ClickZ | The MarTech Digest | Scoop.it

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

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Summer 2015 Grid℠ Report on Email Marketing Software

Summer 2015 Grid℠ Report on Email Marketing Software | The MarTech Digest | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

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Fluent's Email Marketing Landscape v.2 - Fluent

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

CYDigital/marteq.io's insight:

Not arguing about the categories, but it doesn't cover all vendors. In addition, one of the largest categories that deploys email marketing is missing: marketing automation.

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Marketers agree Email Marketing Automation is the future, yet 4 in 10 automation programmes Fail - Smart Insights

Marketers agree Email Marketing Automation is the future, yet 4 in 10 automation programmes Fail - Smart Insights | The MarTech Digest | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

CYDigital/marteq.io's insight:

Email Marketing Automation is a misnomer: you have email service providers, and you have Marketing Automation. Triggered emails from MailChimp doesn't make it a Marketing Automation solution.

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