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Ensighten’s tags open up data collection for IBM’s Marketing Cloud - Marketing Land

Ensighten’s tags open up data collection for IBM’s Marketing Cloud - Marketing Land | The MarTech Digest | Scoop.it
For digital marketers who have invested in IBM’s Marketing Cloud as well as other vendors’ digital tools, Ensighten is now offering more flexibility.

The tag management firm has announced that its data collection mechanisms can now be used to provide data for IBM’s Universal Behavior Exchange (UBX), which is designed to exchange data between commonly used marketing platforms.

The cloud-based UBX is a exchange of individual behavioral data between systems, so that marketers don’t need to contact IT to integrate, say, mobile marketing platform Vibes, social media marketing platform Shoutlet, and IBM’s Marketing Cloud.
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Ensighten raises $53M to help companies manage sea of marketing data, vendors - Venture Beat

Ensighten raises $53M to help companies manage sea of marketing data, vendors - Venture Beat | The MarTech Digest | Scoop.it
The whole idea behind Ensighten platform is to provide an “open marketing platform” where its client companies can pull in many different kinds of first- and third-party personalization and targeting data.

The platform also provides a common place from which clients can orchestrate the activities of their many marketing tech and advertising tech vendors, so that creating, launching, personalizing, and optimizing new website experiences and marketing campaigns can be done quickly and easily.


To get third-party data flowing in and out of the platform, Ensighten provides an open API (application programming interface) to its vendor partners. The API even allows third-party vendors (like United’s vendors Atlas and DoubleClick) to share data with each other, where they would have had no way of doing so before.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

It's these types of middleware products that the marketer needs should they desire to go down the Best of Breed route.

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Ensighten Now Offers Turnkey Tag Management Integration With More Than 50 Percent of All Digital Marketing Vendors Tracked by chiefmartec.com - Ensighten

Ensighten Now Offers Turnkey Tag Management Integration With More Than 50 Percent of All Digital Marketing Vendors Tracked by chiefmartec.com - Ensighten | The MarTech Digest | Scoop.it

"Ensighten, the leading global omni-channel data and tag management provider and company behind the Open Marketing Platform, today announced that it now offers turnkey tag management integrations with more than half of all existing digital marketing vendor technologies as defined by chiefmartec.com, with more technologies being added each week.


Ensighten's turnkey vendor integrations, among the highest in the industry, are part of the app marketplace within Ensighten Manage, the market-leading enterprise tag management system. Select customers include global brands such as Microsoft, Capital One, United Airlines, T-Mobile and hundreds more. The vendor apps cover every major marketing category, from analytics and advertising to marketing automation and personalization. These seamless integrations make it easier than ever for marketers to deploy nearly any best-of-breed marketing technology, as well as incorporate rich customer data into unified customer profiles, and control how the applications interact with consumers based on specific rules and triggers. Ensighten customers are also using the company's patented no-SDK mobile tagging platform to deploy and optimize these technologies across their mobile apps with ease.


Earlier this year, www.chiefmartec.com, a global authority on marketing technology trends, released its 2015 Marketing Technology Landscape Supergraphic, which features 1,876 marketing technologies in 43 categories. The list, viewed as a benchmark within the industry, has grown steadily over the years, sending many companies in search of an enterprise tag management solution to help streamline vendor deployment and unify fragmented data sources to create a single customer view."


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Pretty damn impressive.

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