The MarTech Digest
550.6K views | +27 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

How Tech Will Transform Event Management [Infographic] - MarketingProfs

How Tech Will Transform Event Management [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
How will technology transform your next marketing event? Events are changing, and technologies are helping event planners become more efficient - and attendees become more engaged.
CYDigital/marteq.io's insight:

How Tech Will Transform Event Management [Infographic] - MarketingProfs

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Fourth Annual Edition of the Mega-popular Event Technology Landscape has Been Released by Cramer

The Fourth Annual Edition of the Mega-popular Event Technology Landscape has Been Released by Cramer | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Very helpful landscape.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Event Marketers: Essential Knowledge and Skills - Sirius Decisions

Event Marketers: Essential Knowledge and Skills - Sirius Decisions | The MarTech Digest | Scoop.it
  • B-to-b event marketing departments need to have the right people with the right skills to be successful, not just the right technology and processes
  • From an organizational design perspective, this means having several roles set up to cover all aspects of event planning and execution
  • Event marketers must be knowledgeable about the organization’s offerings and value proposition, key industries and market segments
CYDigital/marteq.io's insight:

Sirius raises an important point: quite often the event marketing team is not staffed properly.

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The 12 Best Event Marketing Tools - V3B

The 12 Best Event Marketing Tools - V3B | The MarTech Digest | Scoop.it
Attendease

Bizzabo

Certain

etouches

ExhibitForce

Entombs

EventSquid

G2Planet

Hubb

Lanyon/Cvent

RainFocus

WebEvents
CYDigital/marteq.io's insight:

What does your event tech stack look like?

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Dissatisfaction primarily attributed to lack of time and technology - MarTech Series

Dissatisfaction primarily attributed to lack of time and technology - MarTech Series | The MarTech Digest | Scoop.it

"A new survey from Certain, the leader in enterprise event automation, reveals that despite technology advances, many marketers still struggle to capitalize on leads generated following in-person events. Events continue to be rated the number one most effective B2B marketing tactic because of their high returns. However, data from Certain’s survey (pulled from over 150 marketing decision makers at B2B companies), reveals that there is room for improvement, particularly when it comes to post-event nurturing. The most compelling data from the survey revealed the following from the respondents:

  • The majority of marketers (73 percent) still rely on manual data capture for events
  • Of those surveyed, 81 percent want more information on leads than what is currently captured at events
  • The vast majority (89 percent) reported the lag in following up on leads is due to a lack of tools and capabilities"
CYDigital/marteq.io's insight:

It is always about expectations from both functions. The bridge? Sales and Marketing Operations.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Rise of the Event Technology Stack - eMarketer

The Rise of the Event Technology Stack - eMarketer | The MarTech Digest | Scoop.it
eMarketer: How does using an event management platform overcome some of the challenges?

Alroy: An event platform can collect all of the data in one place. It can combine registration data with responses to surveys or polls and pull in information on who the most popular speakers were. A platform can connect all of those pieces of data to make it easier to gather insight and draw conclusions.
CYDigital/marteq.io's insight:

Not a stack, but a platform that fits into an overall stack.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide - HubSpot

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide - HubSpot | The MarTech Digest | Scoop.it
Table of Contents

1) What is a virtual conference?
2) Why should you host a virtual conference?
3) A Virtual Conference by HubSpot
4) How to plan a virtual conference
  • Set the vision
  • Speaker outreach
  • Creation of assets
  • Promotion
  • Go Live
  • Analysis
5) Learning Lessons
CYDigital/marteq.io's insight:

CT for all the information. BTW: it ain't easy.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Infographic: How Event Marketing Can Boost Your Content Strategy - Contently

Infographic: How Event Marketing Can Boost Your Content Strategy - Contently | The MarTech Digest | Scoop.it
No matter how great you are at digital marketing, event marketing is still a great way to explain products, humanize your brand, and connect with customers.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Certain Launches Data-Powered Event Automation Platform Within Oracle Eloqua - Demand Gen Report

Certain Launches Data-Powered Event Automation Platform Within Oracle Eloqua - Demand Gen Report | The MarTech Digest | Scoop.it
Certain, an enterprise event automation solution, has announced the launch of Certain Oracle Eloqua Edition with EventStream. The company said the new addition offers a complete, bi-directional integration and real-time marketing from within Oracle Eloqua.

With the Certain Oracle Eloqua Edition with EventStream, marketers are able to:

  • Launch highly targeted campaigns directly from Oracle Eloqua;
  • Deliver autonomous event marketing campaigns;
  • Set up one event in a series and replicate all campaign elements for every future events in a series; and
  • Leverage event and attendee participation data, such as event location, event dates, registration status, session participation and attendee preferences.
CYDigital/marteq.io's insight:

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Social Media Is the Best Marketer for Your Events [Infographic] - Profs

Social Media Is the Best Marketer for Your Events [Infographic] - Profs | The MarTech Digest | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

B2B Marketers Turn To Event Tools To Capture Behavioral Data - Demand Gen Report

B2B Marketers Turn To Event Tools To Capture Behavioral Data - Demand Gen Report | The MarTech Digest | Scoop.it
While the role of digital marketing grows more prominent, in-person events continue to receive a significant portion of overall B2B marketing budgets. According to Forrester, trade shows still constitute the biggest line item on a B2B marketers budget, with nearly 20% of spend being committed to live events.
As a result, B2B marketers are turning to tools and metrics to help them track and analyze audience social and other behavior before, during and after events.
Tools such as DoubleDutch’s mobile/social solutions are designed with the intent of helping attendees get even more engaged while at an event, while also collecting information on what sessions they have attended, who they are interacting with and what they are saying about the event on social media.


Receive a FREE daily summary of The Marketing Technology Alert

CYDigital/marteq.io's insight:

MAP vendors have positioned themselves as the go-to-tool for trade show marketing, but MAP does not incorporate in-show activity by the attendee. This leaves open a space for other vendors to swoop in. That won't last, as the marketer needs only one database, so look to MAPs incorporating more functionality into their software in 12-14 months.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

(FREE REPORT) State Of B2B Event Marketing - Regalix

(FREE REPORT) State Of B2B Event Marketing - Regalix | The MarTech Digest | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

CYDigital/marteq.io's insight:

Event marketing: still one of marketing's big spend tactics.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Marketing to marketers: The good, bad & ugly from SiriusDecisions Summit | @HeinzMarketing

Marketing to marketers: The good, bad & ugly from SiriusDecisions Summit | @HeinzMarketing | The MarTech Digest | Scoop.it

Digest...


Rather than call out the bad examples directly, I tried to condense my takeaways to a short set of “lessons” I took away from what I saw, lessons I will definitely apply to future event marketing efforts for Heinz as well as for our clients.  

 

 1. Don’t assume people will read it right away
Materials that told people to “stop by the booth” likely didn’t get noticed until it was too late.  And if that was your only call to action, what now?  Which brings us to the next point…

 

2. Don’t limit your call to action to only “at the show” offers
It doesn’t help if I’m looking through these materials back home and you’re inviting me to your booth.  If you want to promote at-show offers, great, but pair that with something I can respond to afterward.

 

3. Use a unique tracking code or phone number or something

 

4. Choose a different format than 8.5 x 11

 

5. Don’t just use something generic from your “catalog” of content

 

6. Limit the copy!
It’s bad enough when I come to your booth individually and get a double-sided flyer that has 1,000+ words jammed in.  I’m not very likely to read all of that.  Now multiply that two-pager times over an inch of similar flyers.

 

7. Use thick stock
Tactical but important. A thick stock costs more but feels better.  It implies confidence and authority.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

More than anything else: use technology that personalizes absolutely everything (even handouts). And have a 3D printer on hand to create your premiums on-the-spot.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Infographic: Anatomy of a Perfect Event - Marketing Technology Blog - Marketing Tech Blog | #TheMarketingTechAlert

Infographic: Anatomy of a Perfect Event - Marketing Technology Blog - Marketing Tech Blog | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
Infographic: Anatomy of a Perfect Event by Douglas Karr on Marketing Technology Blog


____________________________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

Now take another look at this and ask yourself "how does marketing automation impact each step?" True that.

more...
Ann Windham's curator insight, September 15, 2014 4:19 PM

@eventprofs @mpi @iaee #tsts15 Anatomy of a Perfect Event

David Flint - TechVenue.com's curator insight, March 16, 2015 9:09 AM

Perfect enough for you may not be perfect enough for your audience...

Scooped by CYDigital/marteq.io
Scoop.it!

The B2B Marketer's Guide to SXSW 2014 | Demandbase | #TheMarketingTechAlert

The B2B Marketer's Guide to SXSW 2014 |  Demandbase | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
The B2B Marketer's Guide to SXSWi highlights the can't miss sessions, workshops and parties for B2B marketers attending the festival in Austin.


____________________________________________________

FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

In case you're going.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

4 Ways B2B SEO Tactics Augment Event Marketing Initiatives - Search Engine Watch | #TheMarketingAutomationAlert

4 Ways B2B SEO Tactics Augment Event Marketing Initiatives - Search Engine Watch | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Advanced/ Digest...


This article discusses the comparisons drawn and how B2B SEO can augment and benefit from event marketing initiatives.

1. Optimize Event Collateral

-- >  Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing collateral.

-- >  Review of copy for keyword optimization and link references in traditional marketing collateral.

-- >  Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e., blog posts, landing pages, etc.)

-- >  Review of content placed in third-party sites for event promotion to ensure SEO visibility is maximized.

-- >  Coordination of social media visibility in the form of share buttons, social media profile cross-linking, and "share-friendly" messaging.

 

2. Optimize the Event Itself

-- >  Integrate keyword research into content development, specifically presentation headlines and supporting descriptions.

-- >  Use high quality graphics and media assets designed to be easily shared (as allowable) in social media platforms.

-- >  Make sure applicable presentations, media content, and other promotional material contain requisite embed code and share buttons, either through integration of existing social media assets or direct implementation on site/conference.

-- >  Cross-link relevant solutions and content marketing assets from the website where appropriate

 

3. 'In Real Life' SEO Link Building Outreach

 

4. Showcase Branded Organic Search Referral Growth

Work after the event is just as important as the planning and production. Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program. One of the ways SEO professionals can support event marketers is through brand related keyword referral patterns.

__________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



CYDigital/marteq.io's insight:

This is a very interesting notion, and one that should be assigned to your SEO expert. Categorize this as leveraging your assets.


more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

What B2B Trade Show Attendees REALLY Want From Exhibitors - Artillery Marketing

What B2B Trade Show Attendees REALLY Want From Exhibitors - Artillery Marketing | The MarTech Digest | Scoop.it
The thing a B2B trade show exhibitor can provide attendees that has the highest correlation with purchase intent is new learning.


Key excerpt...


According to a study sponsored by Skyline Exhibits and Marketech 360, the number one reason attendees visited exhibits was to ‘obtain product information.’

As shown in the graphic below, when combining the results of ‘obtaining product information’ (32%), ‘product demo’ (11%) and ‘seeing a rep’ (10%), 53% come to learn about what the exhibitor has that is new.

CYDigital/marteq.io's insight:

Events are a personal way to deliver content. Are sales made on the trade show floor? Of course, but if the primary reason for the attendee is to learn, then deliver knowledge that positions you as the expert and drives further conversations and engagements. BTW: best B2B techniques that we've experienced? On show floor classes.


  • See the article at www.artillerymarketing.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

[INFOGRAPHIC] 5 Ways To Continue The Conversation After The Big Event - MarketingThink by Gerry Moran

[INFOGRAPHIC] 5 Ways To Continue The Conversation After The Big Event - MarketingThink by Gerry Moran | The MarTech Digest | Scoop.it
Now that you have returned from an event how do you continue the conversation using social media? This infographic and post shows you 5 easy ways to maintain your presence with social selling techniques.
CYDigital/marteq.io's insight:
  • See the article at marketingthink.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
Rhonda Hailey's curator insight, May 20, 2013 10:14 AM

Plan time to put these tips in to action, as you schedule your events.

Scooped by CYDigital/marteq.io
Scoop.it!

Event science: Measuring the performance of exhibitions | BtoB Magazine

Event science: Measuring the performance of exhibitions | BtoB Magazine | The MarTech Digest | Scoop.it

Excerpt...


Events marketers who want to increase the impact of their exhibitions need to look beyond bottom-line results and gather feedback that helps them develop a more complete understanding of performance, said Joe Federbush, VP-sales and marketing at event measurement company Exhibit Surveys.


“There is so much data out there,” Federbush said. “[The challenge is] trying to figure out which data is actionable. A company can understand not only how effective they were in increasing sales and [return on investment] but in changing perceptions, and increasing awareness and effectively communicating messages.”


Federbush's recent report for the Center for Exhibition Industry Research, titled “Beyond ROI and ROO: Using Measurement to Enhance Decisions and Improve Exhibit Results,” recommends a reverse-engineering process to help exhibitors better select events and evaluate outcomes.

CYDigital/marteq.io's insight:

We get skeptical when we hear "changing perceptions, and increasing awareness and effectively communicating messages." Soft qualitative factors are playing a much smaller role in the B2B environment. Look towards using your MA platform to drive attendance and measure results.


  • See the article at www.btobonline.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Marketing Automation for Trade Shows - Pardot

There’s a reason we’ve written blog posts about trade shows and published infographics on the subject over the past few months. Marketing automation is a great tool to complement your trade show efforts, and can help you before, during, and after the trade show occurs by giving you the ability to:

* set up landing pages to collect lead information
* segment your email communications based on geography, interests, and more — making it easier to send out targeted and relevant trade show invites
* prepare autoresponders that will send your leads helpful information as soon as they submit one of your trade show forms
* automate follow-up with your leads after the trade show has ended
* assign trade show leads to the appropriate sales reps for follow up.


CYDigital/marteq.io's insight:

As you work to prepare for your Q3 and Q4 shows, use of marketing automation is a must.


  • See the article at www.slideshare.net
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Marketing Automation: The Key to Trade Show Success - Pardot

Marketing Automation: The Key to Trade Show Success - Pardot | The MarTech Digest | Scoop.it

Excerpt...


Marketing automation is a great tool to complement your trade show efforts, and can help you before, during, and after the trade show occurs by giving you the ability to:

  • set up landing pages to collect lead information
  • segment your email communications based on geography, interests, and more — making it easier to send out targeted and relevant trade show invites
  • prepare autoresponders that will send your leads helpful information as soon as they submit one of your trade show forms
  • automate follow-up with your leads after the trade show has ended
  • assign trade show leads to the appropriate sales reps for follow up.
CYDigital/marteq.io's insight:

Goes hand in hand with the adjacent scoop...and you can download Pardot's free white paper, “Leveraging Marketing Automation at Trade Shows” to get more information.


  • See the article at www.pardot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

31% of Marketers Consider Events Essential to Doing Business - MarketingCharts

31% of Marketers Consider Events Essential to Doing Business - MarketingCharts | The MarTech Digest | Scoop.it

Excerpt...


The CMO Council and Exhibit & Event Marketers Association (E2MA) have released a new report examining events and trade shows and their contributions to customer engagement. Among the key findings, 31% of respondents believe that trade shows, conferences, conventions, and channel events are essential to doing business in their target customer markets, while another 42% believe them to still be very valuable.


CYDigital/marteq.io's insight:

Before marketing technology, we were never able to fully exploit the value of trade shows. However, today, the use of marketing technology in combination with event marketing offers superb opportunities to interact with a variety of prospects at a variety of sales stages. So when we look at this graphic, we wonder what the results would be if you bifurcate between MA users vs. non MA users.


  • See the article at www.marketingcharts.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How to Tell if That Industry Event Is Really Worth Your Money - HubSpot

How to Tell if That Industry Event Is Really Worth Your Money - HubSpot | The MarTech Digest | Scoop.it
Learn how to assess whether you should shell out dough to attend or sponsor an industry event.


Summarized...


How to Evaluate Whether You Should Attend an Event

1) Evaluate the Content

Before you sign up for an event, check out the sessions and speaking topics available to attendees.

2) Research the Attendee Profile

One of the most valuable takeaways you can get from a live, in-person event that you cannot get from other remote forms of education is the opportunity to meet others who are in similar positions to you -- or heck, positions totally dissimilar to yours. Both scenarios are rife with learning potential, and personally, I think it's one of the most fulfilling parts of attending events.

3) Consider the Networking Opportunities

So maybe you're salivating over the attendee profile, but it's also important to consider whether the structure of the event actually provides opportunities to interact with other attendees. Some events focus on the content, some focus on the networking opportunities -- and the best ones focus on both

4) Research Potential for Brand Awareness

For some companies, branding -- and brand association -- is critical to breaking into new markets, connecting with their buyer personas, or just standing out among the competition. If you're that company, it might behoove you to have some employees in attendance, particularly if this event attracts a boat load of your target market.

 

How to Evaluate Whether You Should Sponsor an Event

1) Seek Out Speaking Opportunities

Before you sponsor an event, see if you can have an even more powerful presence at the event through a speaking engagement

2) Get to Know the Audience Profile

One of the most important factors to consider before sponsoring an event is the attendee profile we talked about earlier

3) Investigate the Other Sponsors

Before sponsoring an event, take a look at who else is sponsoring and/or speaking at the event. Surrounding yourself with reputable, relevant names should be central to your decision-making. Think of it this way -- with great sponsors also come great attendees who are definitely worth surrounding yourself with.

4) Establish the Media Presence

Many events attract journalists and other influencers. See if that's the case with any events you're considering sponsoring, and whether you'll be able to get some face time with anyone.

CYDigital/marteq.io's insight:
  • See the article at blog.hubspot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
Wes Røberge's curator insight, October 6, 2014 3:10 PM

So the next time you plan on going to a festival, or wish to be a part of a festival, make sure its worth your money. Is that one 45 minute "Lady Antebellum" set worth 600 dollars? Lots of people are paying way too much money to not get the full production value out of their weekends. 

Scooped by CYDigital/marteq.io
Scoop.it!

Event Marketing Giveaways That Work | Forrester Blogs

Event Marketing Giveaways That Work | Forrester Blogs | The MarTech Digest | Scoop.it

Excerpt...


Consider:

1.       If the swag connects back to your brand message enough to be worth offering at all: The $2 bill test; Company branding; Value alignment.

2.       How valuable and useful the swag is for your intended audience: Usability; Interactivity; Durability; Portability.

3.       How practical the item is logistically: Unit cost; Reusability; Portability.

CYDigital/marteq.io's insight:

Just this graphic alone is very useful when evaluating your choice of tchotchkes. (We disagree with the term Swag: one has Swag, one doesn't give away Swag. On the other hand, the giveaway, if done right, is not a tchotchke or worthless piece of crap.) The full interactive tool is available for Forrester subscribers.


  • See the article at blogs.forrester.com  
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Ultimate Social Media Event Marketing Checklist [Infographic] - Marketo

The Ultimate Social Media Event Marketing Checklist [Infographic] - Marketo | The MarTech Digest | Scoop.it
A sample social media event marketing check sheet to help you plan and execute a social strategy around your marketing events.
CYDigital/marteq.io's insight:

 

  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).

 

  • If you like this scoop, PLEASE share by using the links below.

 

  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
more...
No comment yet.