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How Tech Will Transform Event Management [Infographic] - MarketingProfs

How Tech Will Transform Event Management [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
How will technology transform your next marketing event? Events are changing, and technologies are helping event planners become more efficient - and attendees become more engaged.
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How Tech Will Transform Event Management [Infographic] - MarketingProfs

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The 12 Best Event Marketing Tools - V3B

The 12 Best Event Marketing Tools - V3B | The MarTech Digest | Scoop.it
Attendease

Bizzabo

Certain

etouches

ExhibitForce

Entombs

EventSquid

G2Planet

Hubb

Lanyon/Cvent

RainFocus

WebEvents
CYDigital/marteq.io's insight:

What does your event tech stack look like?

 

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How B2Bs Are Harnessing the Event Stack - eMarketer

How B2Bs Are Harnessing the Event Stack - eMarketer | The MarTech Digest | Scoop.it
A typical event stack includes other assorted tools, such as an event mobile app, a CMS for the event website, on-site engagement tracking tools, networking capabilities, registration software, attendance scanners with RFID, beacons and perhaps even real-time polling systems, according to Alon Alroy, co-founder and chief of marketing at Bizzabo, an event marketing platform provider. "Then, there needs to be a whole suite of analytics, and insights to analyze data from all of these pieces and to digest that into something a B2B marketer can actually understand," he said.

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The Rise of the Event Technology Stack - eMarketer

The Rise of the Event Technology Stack - eMarketer | The MarTech Digest | Scoop.it
eMarketer: How does using an event management platform overcome some of the challenges?

Alroy: An event platform can collect all of the data in one place. It can combine registration data with responses to surveys or polls and pull in information on who the most popular speakers were. A platform can connect all of those pieces of data to make it easier to gather insight and draw conclusions.
CYDigital/marteq.io's insight:

Not a stack, but a platform that fits into an overall stack.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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