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B2B Event Spending On Rise: Survey - Chiefmarketer

B2B Event Spending On Rise: Survey - Chiefmarketer | The MarTech Digest | Scoop.it
Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.

Event spending is a huge chunk of many B2B marketers’ budgets: 58% of respondents said they produce 50 or more events annually. But many companies might not be making the most of that investment: Over half of respondents (57%) said they take four days or longer to follow up with leads obtained at events—and that is a mistake.

Only six percent of respondents said they were able to do real-time follow up on event interactions on the same day; 17% said they followed up within a week; 16% said two weeks; 6% three to four weeks; and 4% longer than a month. Less than half of the marketers surveyed are using event automation solutions.
CYDigital's insight:

If you don't...: If you don't incorporate marketing automation before an event, your ROI will significantly decrease. And the time to create the schema is BEFORE the event takes place.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide - HubSpot

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide - HubSpot | The MarTech Digest | Scoop.it
Table of Contents

1) What is a virtual conference?
2) Why should you host a virtual conference?
3) A Virtual Conference by HubSpot
4) How to plan a virtual conference
  • Set the vision
  • Speaker outreach
  • Creation of assets
  • Promotion
  • Go Live
  • Analysis
5) Learning Lessons
CYDigital's insight:

CT for all the information. BTW: it ain't easy.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Digital Marketing Reference v1.0 - marketingterms.com

Digital Marketing Reference v1.0 - marketingterms.com | The MarTech Digest | Scoop.it
CYDigital's insight:

One big collective of all the trade shows and gobs of tools, all of which are categorized. You want to CT and bookmark!!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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