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Act-On Software, Evergage Announce Tech Partnership For Omnichannel Personalization

Act-On Software, Evergage Announce Tech Partnership For Omnichannel Personalization | The MarTech Digest | Scoop.it
Act-On Software, an integrated marketing automation platform, announced it has partnered with real-time personalization platform Evergage to extend Evergage’s personalization functionalities to Act-On’s Adaptive Journeys capabilities.

Real-time email content personalization: Using Act-On’s email campaigns and automated programs that use behavioral insights from Evergage, marketers can design personalized content and deploy it via Act-On email templates, according to the company.
Email click-through triggers for website personalization: This capability positions marketers to deliver personalized web experiences that adapt to every visitor or account based on email engagement.
CYDigital/marteq.io's insight:

What's important: This is a perfect combination, bringing high-level personalization to marketing automation.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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Evergage raises $10 million Series B, targets real-time web personalization - VentureBeat

Evergage raises $10 million Series B, targets real-time web personalization - VentureBeat | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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