The MarTech Digest
548.2K views | +22 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Eye-Tracking Study: Online Ad Elements and Formats That Get Attention

Eye-Tracking Study: Online Ad Elements and Formats That  Get Attention | The MarTech Digest | Scoop.it
The researchers found that the advertisements most looked at and recalled by participants included these elements:

  • Contrasting colors/brand colors
  • Simple, concise messaging
  • Clear, uncluttered design
  • Prominent brand logos/symbols
Ads that matched brands' other online/offline campaign elements also had higher engagement/recall.
CYDigital/marteq.io's insight:

CT for more details, esp. pertaining to ad size and location.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How To Drive Conversions with Heatmaps - The Good

How To Drive Conversions with Heatmaps - The Good | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

And there's more: scroll tracking, movement tracking, etc. when you click through. Excellent guidance.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

What You Need to Know About Eye Movements and Your Website - The Daily Egg

What You Need to Know About Eye Movements and Your Website - The Daily Egg | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Well, will you look at that: guidance based on facts and science! A must click-through!!!

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Eye Tracking in 2014: How businesses can stay on top of changes and ensure they get listed - Moz

Eye Tracking in 2014: How businesses can stay on top of changes and ensure they get listed - Moz | The MarTech Digest | Scoop.it

Digest...


1. The basic fundamentals of SEO are as important as ever

Create unique, fresh content, which speaks to the needs of your customers as this will always trump chasing the algorithm. There are also on-page and off-page SEO tactics that you can employ that can increase your chances of being listed in areas of the SERP other than your website's organic listing such as front-loading keywords in page titles and meta descriptions, getting listed on directories and ratings and reviews site, having social pages etc. It's important to note that SEO strategy is no longer a one-size-fits-all approach.

 

2. Consider using schema mark-up wherever possible

Schema markup is probably the most under-utilized tool for SEO, presenting a huge opportunity for companies that do utilize the Google approved tool. Searchmetrics reported that only 0.3% of websites use schema markup, yet over a third of Google's results contain rich snippets (additional text, images and links below the individual search results). BruceClay.com reports rich snippets can increase CTRs of listings between 15-50% and that websites using schema markup tend to rank higher in search results.

 

3. Know the intent of your users

The importance of your business being the first listing vs. on the first page therefore, is highly dependent on the searcher's intent, plus the strength of your brand. The key is to always keep user intent top-of-mind, and this can be established by talking to real people, rather than guessing. What are they looking for when they are searching for your site? Structure your content around what people really want and need, list your site on the directories that people actually visit or reference, create videos (if that's what your audience wants)—know what your actual customers are looking for, and then provide it.

 

4. A combination of SEO and paid search can maximize your visibility in SERP areas that have the biggest impact on both branding and traffic

Even though organic listings are where many businesses are striving to be listed (and where the majority of clicks take place), it's important not to forget about paid listings as a component of your digital strategy. Click-through rates for top sponsored listings (positions 1 and 2) have changed very little in the past decade. Where the huge change has taken place is in the ability of sponsored ads on the right rail to attract attention and clicks. Activity on this section of the page is almost non-existent. This can be put down to a couple of factors including searchers conditioned behaviour as mentioned before, to scan more vertically, thanks to our increased mobile usage, and the fact that over the years we have learned that those results may not typically be very relevant, or as good as the organic results, so we tend not to even take the time to view them.

 

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

With as many changes occurring in SEO, and everything you need to do, it still comes down to this: "Create unique, fresh content, which speaks to the needs of your customers as this will always trump chasing the algorithm."

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Eye-Tracking Study: How Users View Google Search Result Pages - Profs

Eye-Tracking Study: How Users View Google Search Result Pages - Profs | The MarTech Digest | Scoop.it
Search Engine Marketing - The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative.


___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

But this doesn't change: left side then down. And the top 4 have never been so important.

more...
Scooped by CYDigital/marteq.io
Scoop.it!

How Our Eyes Move On A Website — #Infographic | Digital Information World

How Our Eyes Move On A Website — #Infographic | Digital Information World | The MarTech Digest | Scoop.it

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



more...
No comment yet.