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Making the Business Case to Eliminate Lead Gen Forms in Your ABS/ABM Strategy | Sales Hacker

Making the Business Case to Eliminate Lead Gen Forms in Your ABS/ABM Strategy | Sales Hacker | The MarTech Digest | Scoop.it
3 Takeaways for Evolving Your Account-Based Sales Strategy with AI

Consider replacing lead capture forms with intelligent chat bots.
Set up personalized welcome messages for target accounts.
Include links that trigger chat bot conversations in your outbound emails.
CYDigital/marteq.io's insight:

Making the Business Case to Eliminate Lead Gen Forms in Your ABS/ABM Strategy | Sales Hacker

 

Whatever you decide, be careful of false positives, which occur often.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How to Think About Email Capture Forms Like a Customer - MarketingExperiments

How to Think About Email Capture Forms Like a Customer - MarketingExperiments | The MarTech Digest | Scoop.it
What keeps customers from filling out one of your email capture forms? Is it because they don't believe you will deliver what you say? Is it because it's too long? Too short?
CYDigital/marteq.io's insight:

A video that's worth the 4 minutes.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Eight effective examples of email sign up forms - Econsultancy

Eight effective examples of email sign up forms - Econsultancy | The MarTech Digest | Scoop.it
According to research, 57% of email subscribers spend anywhere between 10-60mins browsing marketing emails during the week.
CYDigital/marteq.io's insight:

CT for the important context.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Optimizing Forms: How to increase the perceived value for your customers - MarketingExperiments

Optimizing Forms: How to increase the perceived value for your customers - MarketingExperiments | The MarTech Digest | Scoop.it
A good marketer is aware of the need for a clear value proposition. However, the value proposition must continue at the process level where you ask for a response from your customer.
CYDigital/marteq.io's insight:

A bit more than 4 minutes.

 

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13 Empirically-Backed No BS Form Design Best Practices

13 Empirically-Backed No BS Form Design Best Practices | The MarTech Digest | Scoop.it
Form Design Best Practices
1. Less Is More (Remove Form Fields)

2. Single-Column Beats Multi-Column Forms

3. Communicate Errors Clearly

4. Use Inline Form Field Validation

5. Fields should be ordered from easiest to hardest to fill out

6. Make typing easy: autoformat, support copy/paste, make suggestions (not always!), etc.

7. Indicate whether each field is required or optional, unless they’re all required

8. Name and phone number fields should be one field, not multiple

9. Forms should offer radio buttons over dropdown box selection

10. Don’t make coupon code fields prominent

11. Avoid clear fields button



Mobile Specific Form Design Best Practices
1. Offer field focus

2. Don’t Mask Passwords
CYDigital/marteq.io's insight:

You have to use forms, then please CT for the details.

 

Monetize your excess MarTech with RYZZ. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Should You Get Rid of Your Website's Lead Forms? - ConversionXL

Should You Get Rid of Your Website's Lead Forms? - ConversionXL | The MarTech Digest | Scoop.it
With the rise of messaging, the traditional approach of forcing people to fill out forms and following up via phone or email is losing favor.

In order to optimize for long-term growth, marketing and sales teams need to adapt to changing customer communication preferences.

The future of lead generation might not be entirely form-less, but it seems likely that messaging will play a more and more significant role. And thanks to bots, using messaging for lead capture campaigns is not only possible, but scalable.
CYDigital/marteq.io's insight:

Why important?: It's probably time to consider augmenting forms with FB Messenger, Slack or bots. At the very least...TEST!

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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Six Building Blocks of a High-Converting Lead Generation Form - MarketingProfs

Six Building Blocks of a High-Converting Lead Generation Form - MarketingProfs | The MarTech Digest | Scoop.it
1. Curb Appeal: Focus on Form Appearance

2. Solid Foundation: Consider Form Fields and Order

3. Visitor Experience: Use Conditional Logic

4. Interaction: Create an Effective CTA

5. Inspection: Conduct Form A/B Tests

6. Vacancy Insights: Use Partial Submissions and Field Bottlenecks
CYDigital/marteq.io's insight:

Here's the counter argument: https://martech.zone/7-reasons-lead-forms-dead/

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization - Webbiquity

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization - Webbiquity | The MarTech Digest | Scoop.it

"Conversion Rate Optimization

1) Picreel
2) Lucky Orange

Form Builders

1) 123Contact Form
2) Google Forms
3) Wufoo
4) JotForm
5) Best Contact Form
6) Typeform

Landing Page Builders

1) LeadPages
2) Unbounce
3) Instapage
4) Thrive Landing Pages + Thrive Content Builder"

CYDigital/marteq.io's insight:

For the life of me I cannot understand why a landing page builder would not incorporate excellent form building and CRO. Example: we use 123Contact Form with Unbounce even though Unbounce has form building. Why? You can't attach documents to a form submission with Unbounce.

 

Anyway, CT for the details.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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7 Reasons Why Lead Forms are Dead | MarTech

7 Reasons Why Lead Forms are Dead | MarTech | The MarTech Digest | Scoop.it
1. No One Wants to Fill Out Static Forms Anymore

2. Interactive Experiences Produce Higher Engagement Rates

3. With Higher Engagement Comes Higher Conversions

4. Interactive Experiences Are Highly Customizable

5. It’s Easier to Differentiate Yourself From Your Competitors

6. Static Lead Forms Can’t Capture the Amount of Data Digital Marketers Need

7. Consumers Retain More Information
CYDigital/marteq.io's insight:

PURLs: personalized URLs.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Flores Marisol's curator insight, February 2, 2017 9:23 AM
Hmm very interesting. Definitively something to think about.
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The Building Blocks of a High-Converting Lead Generation Form - Formstack.com

The Building Blocks of a High-Converting Lead Generation Form - Formstack.com | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing

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How Digital Lead Capture Is Evolving | MarTech

How Digital Lead Capture Is Evolving | MarTech | The MarTech Digest | Scoop.it
Instead of a form that asks for simple contact information, more questions are being asked — and to prevent boredom, these questions are being presented in unique ways.

Many businesses have begun using drop-down menus, multiple choice, and even actual text fills to ensure the consumer is consistently paying attention to them. Additionally, lead forms are becoming highly customizable, and businesses are now able to ask questions that would be of interest to a consumer. Instead of feeling like application, this newly evolved format feels like filling out a profile — one that can be sent to a salesperson who would help them rather than sell to them.

With technology improving as quickly as it is, many lead form providers can automatically take the information that consumers enter into a lead form and convert it into an offer that’s highly relevant to the consumer. Lead forms are no longer what they used to be. They’ve evolved into something far greater than what many marketers could have ever imagined.
CYDigital/marteq.io's insight:

It needs to evolve into something that will completely go away.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Form Field Usability: Should You Use Single or Multi-Column Forms? [Original Research] - ConversionXL

Form Field Usability: Should You Use Single or Multi-Column Forms? [Original Research] - ConversionXL | The MarTech Digest | Scoop.it
The single-column form was faster to complete.Survey participants completed the linear, single-column form an average of 15.4 seconds faster than the multi-column form. This was significantly faster at a 95% confidence level.
CYDigital/marteq.io's insight:

Your results will vary...so...TEST!

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Should Marketers Use Pop-Up Forms? A Comprehensive Analysis - HubSpot

Should Marketers Use Pop-Up Forms? A Comprehensive Analysis - HubSpot | The MarTech Digest | Scoop.it
The answer is yes. Pop-up forms do work, and this is the main reason so many marketers are using them.

But how much better do they perform than traditional forms? In one experiment, AWeber found that a pop-up form converted 1375% better than traditional forms for driving blog subscriptions (see the images below). In addition, according to research conducted by SumoMe, the top performing 10% of pop-up forms convert at a whopping 9.3%. Now I don't know about you, but an additional 9.3% conversion rate across my website sounds pretty good to me.

4 Tips for Crafting High-Converting Pop-ups
1) Offer something relevant and valuable.

2) Think about the way people engage with your pages.

3) Use language that's specific, actionable, and human.

4) Don't ruin the mobile experience.
CYDigital/marteq.io's insight:

Well that settles it.

 

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The Advanced Guide to Form Conversion Optimization - Kameleoon

The Advanced Guide to Form Conversion Optimization - Kameleoon | The MarTech Digest | Scoop.it
The 4 W’s strategy brings us back to what matters, allows us to build a solid strategy and prevents us to skip steps in the process.

Who?
Which of your buyer’s persona are you targeting? What are their needs and expectations? Do they have specific behaviors or habits when it comes to forms?

What?
Does your value proposition meet your visitor segment needs? What are you giving in exchange of your visitors’ information?

Where?
Where will your form be? At the bottom of the page, above the fold, in a sticky bar, a pop-in, …?

When?
When in the buyer journey does a visitor comes across this form? How does it integrate with the other forms on your website?
CYDigital/marteq.io's insight:

All the details when you CT.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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How Online Forms Can Anchor Your Business [Infographic] - Profs

How Online Forms Can Anchor Your Business [Infographic] - Profs | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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The Best Places To Put Your Signup Forms For Better Conversions - Readz

The Best Places To Put Your Signup Forms For Better Conversions - Readz | The MarTech Digest | Scoop.it

"1) In the header
2) At the top of your homepage
3) On the left side
4) In popup windows
5) At the bottom of your blog posts
6) In the footer"

CYDigital/marteq.io's insight:

Well...you're kinda limited on your choices. CT for details.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Lead generation forms: Five uncommon strategies to increase conversion rates - Econsultancy

Lead generation forms: Five uncommon strategies to increase conversion rates - Econsultancy | The MarTech Digest | Scoop.it

1. Simplify your forms by reducing clicks-to-complete.
The fewer clicks required to complete your form, the less brain cycles and cognitive load (i.e. ‘thinking’) is required for your users to complete it.

2. Focus on motivation & outcomes. By clearly communicating the benefits of using your form you can increase the user’s desire to complete it.

3. First impressions count.
The first impression that your form creates helps visitors decide whether or not the outcome is worth their time and effort in filling out your form.

4. Use cognitive biases to your advantage. Cognitive biases are proven ways in which the brain makes illogical decisions. They can be thought of as ‘mental shortcuts’, such as jumping to the conclusion that a restaurant with a queue outside must be good.

5. Don’t be afraid to make forms visual.

CYDigital/marteq.io's insight:

Really not uncommon at all. 

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Unlock the Mystery of Lead-Capture Success [Infographic] - Profs

Unlock the Mystery of Lead-Capture Success [Infographic] - Profs | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Infographic: Unlocking the Mystery of Lead Capture Success - Formstack

Infographic: Unlocking the Mystery of Lead Capture Success - Formstack | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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[FREE] 2016 State of Lead Capture Report · Formstack

[FREE] 2016 State of Lead Capture Report · Formstack | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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How to Master Lead Gen Form Optimization - ConversionXL

How to Master Lead Gen Form Optimization - ConversionXL | The MarTech Digest | Scoop.it
At the heart of every landing page is the lead gen form. How do you reduce friction and increase conversions? Lead gen form optimization is the key.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Another PERFECT article today, focuses on form optimization. 

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3 Hacks to Shorten Your Forms - Formisimo

3 Hacks to Shorten Your Forms - Formisimo | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Obviously, the reverse IP lookup is not bullet-proof. More details when you click through.

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When to Hide Content Behind Forms and When to Give Content Away - Nielsen Norman Group

When to Hide Content Behind Forms and When to Give Content Away - Nielsen Norman Group | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

This is a sensible rule of thumb. However, the primary drivers are your competitors and your product/market.

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How to Create the Perfect Lead Generation Form [Infographic] - Webbiquity

How to Create the Perfect Lead Generation Form [Infographic] - Webbiquity | The MarTech Digest | Scoop.it

This scoop comes to you compliments of marketingIO.                                                          

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Infographic: Constructing the Perfect Lead Gen Form - Formstack

Infographic: Constructing the Perfect Lead Gen Form - Formstack | The MarTech Digest | Scoop.it

This scoop comes to you compliments of marketingIO.                                                          

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