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Full Circle Insights Launches New Marketing Performance Management Methodology And Marketing Dashboard Package

Full Circle Insights Launches New Marketing Performance Management Methodology And Marketing Dashboard Package | The MarTech Digest | Scoop.it
Full Circle Insights, Inc., makers of comprehensive marketing and sales performance management solutions, today made available two new capabilities for Full Circle Response Management customers –  Full Circle Quick Dash and The Full Circle Method.  The company's Quick Dash is a structured set of reporting dashboards, enhanced with The Full Circle Method, an instructive framework with guidelines and use cases to jumpstart actions for smarter marketing decisions.  

Quick Dash pre-packages four distinct dashboards – based specifically on day-in-the-life activities and needs of today's most successful growth-driven marketers. The new reporting package helps customers more easily leverage powerful Full Circle Response Management reporting and get up-and-running with actionable insights. These dashboards are designed to focus on four pillars of marketing measurement: Planning, Achieving, Optimizing, and Evaluating.

Enhancing Quick Dash is The Full Circle Method, a blueprint for approaching marketing measurement. Consisting of a library of education assets, Method helps marketers increase marketing analytics acumen and provides guided focus on the metrics that will drive their everyday marketing performance.
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Full Circle Insights Unveils Lead-To-Account Matching Solution - DemandGen Report

Full Circle Insights Unveils Lead-To-Account Matching Solution - DemandGen Report | The MarTech Digest | Scoop.it
Full Circle Insights, a sales and marketing performance solutions provider, announced the launch of Full Circle Matchmaker, a solution designed to help users connect new leads to existing accounts and actively measure account-based marketing (ABM) performance.

Available on the Salesforce AppExchange, the company said its Matchmaker solution enables sales and marketing teams to engage prospects and accurately report on ABM initiatives by tying contacts to accounts already setup in the user’s Salesforce system.
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Full Circle Insights raises $4.7 million Series B to make marketing count for more than just leads - VentureBeat

Full Circle Insights raises $4.7 million Series B to make marketing count for more than just leads - VentureBeat | The MarTech Digest | Scoop.it

Full Circle Insights, a sales and marketing analytics company, is announcing today a $4.7 million series B round led by Aligned Partners and Salesforce Ventures. Along with the company’s previous round, this brings the total raised to $9.5 million — with the plan to significantly expand sales and marketing and to develop new products.

“We call it marketing performance management,” CEO Bonnie Crater said. “Marketers today struggle to figure out which campaigns are impacting revenue. The traditional way of trying to figure that out is to get some data and extract it out of Salesforce.” This process, Crater explained, can be a bit of a kludge — not to mention the highly compensated data scientists it takes to derive any value from it.

Full Circle Insights does this process of calculating attribution through a variety of methods, which can be customized for each client. As a B2B marketer, if you’re able to truly understand which campaigns drove which revenue in what amounts — you get the chance to play “offense,” as Crater put it, instead of constantly scrambling to defend your content marketing activities.


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