Full-funnel marketing gains importance as CRM applications evolve - TechTarget | The MarTech Digest | Scoop.it
What is full-funnel marketing?

Full-funnel marketing is about acknowledging the buyer's journey. It's acknowledging that to lift the company's brand and be ready for those conversations. Especially with an emerging brand and growing customer base, I need to find my audience early in their buyer's journey. If I'm not participating early enough or getting good at finding it, then it's a fight with my competition that is trying to do the same.

Once a customer starts moving down the funnel, they will have a problem in their head they want answered and we need to be a part of that discussion and education. If you're doing really well at the top and mid-funnel, then you're going to get that lift when customers are looking at vendors and products.