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Marketing Automation Retainly Now Has One-Click Buyer Personas With FullContact

Retainly announced today the addition of FullContact’s Person API to their exclusive list of 3rd party applications.
Retainly, launched in May 2017, exploits all possible channels to help communicate and engage with customers. With the release of the integration with FullContact, Retainly’s marketing automation tool now offers the capability to build out a buyers persona with the simple click of a button.
CYDigital's insight:

I don't know what it means to build out a buyer's persona with one click, but I do know the value of an integrated CDP into a MAP.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Contact management platform FullContact raises $25M for growth through ‘strategic acquisitions’ - VentureBeat

Contact management platform FullContact raises $25M for growth through ‘strategic acquisitions’ - VentureBeat | The MarTech Digest | Scoop.it
Contact management platform FullContact has raised $25 million in a round led by Foundry Group, with participation from Baird Capital, Shea Ventures, and Blue Note Ventures.

Founded out of Colorado in 2010, FullContact’s cloud-based address book serves its users with the necessary smarts to make the most of their contacts across platforms, helping to avoid duplicate data, ensuring information is up-to-date, and combining data from multiple sources to bring more context to professionals’ digital networks. It’s essentially designed to remove the pain of manually managing your contacts, and it includes complementary services such as human transcription of business cards.
CYDigital's insight:

I use them, and I like them.

 

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