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Perfect Social Media Marketing Strategy: An Expert-Level Guide to Get More Sales at Every Stage of the Funnel | Jumper Media

Perfect Social Media Marketing Strategy: An Expert-Level Guide to Get More Sales at Every Stage of the Funnel | Jumper Media | The MarTech Digest | Scoop.it
In this epic, expert-level Strategy Guide…
We’ll cover the basics of a successful social media marketing strategy, including which content types serve what purposes (with examples and templates of course), and how a good social media plan can work for you across the marketing funnel.

You see, most businesses miss out on massive opportunities because their vision for social media is limited.

As a result, they’re posting regularly on Facebook and Instagram, but not getting great results. That’s because doing what we call Posting and Praying doesn’t work.  It doesn’t drive sales or traffic, and it usually only gets you in front of people that already know about you.

It’s 2018. You’ve got to try harder than that.
CYDigital/marteq.io's insight:

Perfect Social Media Marketing Strategy: An Expert-Level Guide to Get More Sales at Every Stage of the Funnel | Jumper Media

 

A smart post with a growth-hacking slant to it. 

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The New B2B Marketing Reality: More Touches Are Required To Close The Deal - Forbes

The New B2B Marketing Reality: More Touches Are Required To Close The Deal - Forbes | The MarTech Digest | Scoop.it
In 2015, BrightFunnel released a host of statistics that show marketing must work harder than ever and that its efforts span the entire buyer’s journey, from lead to sale.

It takes 52% more marketing touches to close a deal.
The total number of touches are evenly split between pre-sales (53%) and the sales cycle (47%).
The average path to sale for “high growth” tech companies is 512 days from lead to revenue.
CYDigital/marteq.io's insight:

And you'll want to CT for a few fixes.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Boost Conversions with These 8 SaaS Funnel Tweaks - Kissmetrics

Boost Conversions with These 8 SaaS Funnel Tweaks - Kissmetrics | The MarTech Digest | Scoop.it
Top of the Funnel Tweaks
1. Use a Pre-Signup Form
2. A/B Test Content Hierarchies
3. Use Remarketing Alongside Your Content Marketing
4. Use Behavioral and Exit-Intent Popups


Middle of the Funnel
5. Create Separate Auto-Responder Campaigns Based on User Stage
6. Offer a Free Trial Only If a Visitor Doesn’t Subscribe to Your Service
7. Send Summary Reports


Bottom of the Funnel
8. Consider Support Chat Widgets
CYDigital/marteq.io's insight:

Why important?: These are excellent tips that can add to your conversion rate. But as usual...TEST!!

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Interactive Content Fuels Customer Experiences [Research] - CMI

Interactive Content Fuels Customer Experiences [Research] - CMI | The MarTech Digest | Scoop.it
Discover the latest research on interactive content and marketing, including the top reason for using it – Content Marketing Institute
CYDigital/marteq.io's insight:

Surprised that it is used at all during BOFU.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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Which websites influence B2B Purchase decisions? - Smart Insights 

Which websites influence B2B Purchase decisions? - Smart Insights  | The MarTech Digest | Scoop.it
Offline information sources remain important, supplemented by new online sources High-value B2B purchase decisions are typically complex, involving multipl. Marketing topic(s):B2B strategy. Advice by Dave Chaffey.
CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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The Traditional Sales Funnel is Broken (And How Smart Businesses Nurture their Leads) - CrazyEgg

The Traditional Sales Funnel is Broken (And How Smart Businesses Nurture their Leads) - CrazyEgg | The MarTech Digest | Scoop.it

"The first step is to understand how the modern sales funnel actually works. The idea that the traditional, linear sales funnel is a flawed concept is nothing new. However, it’s something that seems to receive very little coverage.


One of the best explanations and representations of the modern sales funnel comes from an eConsultancy white paper written by Brian Clark of Copyblogger.


In it, Brian explains the failures in the traditional sales funnel and provides the below interpretation of the modern funnel."

CYDigital/marteq.io's insight:

My take: There is no funnel.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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This Is the Biggest Blindspot in Your Sales Funnel [Infographic] - Social Media Explorer

This Is the Biggest Blindspot in Your Sales Funnel [Infographic] - Social Media Explorer | The MarTech Digest | Scoop.it
The biggest blind spot in your sales funnel is not what you think it is. Check out this sales funnel infographic from Prezi to find out exactly what it is.
CYDigital/marteq.io's insight:

Why it matters: A research-proven soft spot that can easily be resolved through attention to messaging as well as personalization.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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It’s About Revenue: Marketers Head Directly Into The Sales Funnel - Demand Gen Report

Before the hand-off to sales: 
  • Which marketing activities generate the most leads?
  • Do you have content aligned to the buyer’s journey?
Sales hand-off:

  • Has sales and marketing agreed upon a definition for good lead? Are those the types of leads being handed to sales?
  • Which pieces of content produce the most qualified leads? Why?
The sales process: 

  • Does your content align to your sales stages?
  • Do your sales reps have the right amount of content for each sales stage?
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Understanding Inbound Marketing and the Sales Funnel - Visual Contenting

Understanding Inbound Marketing and the Sales Funnel - Visual Contenting | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Jesus Alvarez's curator insight, September 13, 2017 5:25 AM
Understanding Inbound Marketing and the Sales Funnel - Visual Contenting
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6 Personalization Strategies To Fill The Gaps And Optimize Your Marketing Funnel - Fourth Source

6 Personalization Strategies To Fill The Gaps And Optimize Your Marketing Funnel - Fourth Source | The MarTech Digest | Scoop.it
1. Driving Inclusion of Feedback: The Customer Journey Perspective

2. Inbounding and the Art of Being A Listener

3. Targeted Individualistic Approach

4. Timing the Content Within the Marketing Funnel

5. Targeted Landing Pages – Taking Personalization to the Next Level

6. Targeted Incentives
CYDigital/marteq.io's insight:

CT for the explanation.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Funnel Hacking: More Crucial than Growth Hacking – Funnel Ventures

Funnel Hacking: More Crucial than Growth Hacking – Funnel Ventures | The MarTech Digest | Scoop.it
The Funnel Hacker’s Toolkit
1. The Customer Funnel
2. Fit for Purpose Tools
The key to Funnel Hacking is being able to choose the best and most suitable tools for your business and connect them together in a smart way, such that you can pass information between them about each user of your platform, whilst retaining the best of breed tool for each capability.
3. Playbooks
Growth Hackers have “growth hacks”, Funnel Hackers have “playbooks”. While a growth hack’s effectiveness is often short-lived, a playbook’s lifetime is unbound and less susceptible to the changing tides.
CYDigital/marteq.io's insight:

Superb concept. It's worth the 5 minutes of reading.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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4 Value Selling Tools to Move Leads Down the Funnel - Marketo

4 Value Selling Tools to Move Leads Down the Funnel - Marketo | The MarTech Digest | Scoop.it
Build Awareness at the Top of the Funnel: An assessment tool helps your prospects define their business problem and shows how they measure up to industry benchmarks and best practices. 

Get Conversions to the Middle of the Funnel: A value calculator shows prospects how much money they’re losing by working around their pain points instead of resolving them, so they’ll be more likely to evaluate your solution. 

Closing the Deal at the Bottom of the Funnel: A Total Cost of Ownership (TCO) tool allows them to compare your product with a competitor’s.  Another powerful motivator towards closing the deal is a return on investment (ROI) tool, which shows your prospects how quickly their investment will pay off. 
CYDigital/marteq.io's insight:

The BOFU tools are commonly referred to as building the business case.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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A Guide to Creating Content for the Buyer-Customer Journey - Uberflip

A Guide to Creating Content for the Buyer-Customer Journey - Uberflip | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Infographic: Best Reinterpretations of the Sales & Marketing Funnel - TechnologyAdvice

Infographic: Best Reinterpretations of the Sales & Marketing Funnel - TechnologyAdvice | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

These are the ones that I've seen the most often. Yours may vary.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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4 Steps to Lead Prospects Into the Funnel With a Single Big Idea - Salesforce

4 Steps to Lead Prospects Into the Funnel With a Single Big Idea - Salesforce | The MarTech Digest | Scoop.it

"1. Know Your Target: Where are your potential customers, what do they do, how much revenue do they have, how many of them exist, and (if you’re B2B) what kind of decision-making power do they hold?


2. Craft a Bold Message: The best message has three characteristics: It’s provocative, compelling, and phrased in a positive light. If you say the same thing everyone else says, or even something different but in a boring way, no one will listen.

3. Be Specific and Concise: The average attention span in the age of Twitter is about zero, so use language that captures attention immediately. Avoid industry jargon or anything the average person would need a thesaurus to understand. Distill your message down to a single sentence or two to convey your big idea in the most unambiguous terms possible.

4. Refine to Stay Relevant: If your big idea isn’t resonating, you need to figure out whether it’s because you’re not communicating it well or because you have the wrong idea. Evaluate your titles using tools such as Google Keyword Planner; then, send out some test tweets to see what piques your audience’s interest."

CYDigital/marteq.io's insight:

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing

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How to Optimize Social Ads for Every Stage of the Buying Funnel : Social Media Examiner

How to Optimize Social Ads for Every Stage of the Buying Funnel : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Create Buyer Personas

#2: Map Buyer Personas to the Buying Funnel

#3: Test Initial Ad Copy and Images

#4: Test Different Target Audiences

#5: Test Combinations of Successful Ads With Responsive Audiences

#6: Review Metrics and Increase Budget on the Winning Ad Combinations
CYDigital/marteq.io's insight:

Predictive Analytics is the next step in Marketing Automation. Contact us to see how. #MarTech #DigitalMarketing

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Content for Each Stage of Your Funnel - Sparklane

Content for Each Stage of Your Funnel - Sparklane | The MarTech Digest | Scoop.it
Awareness Phase

  • Social media posts
  • Guest articles
  • Infographics
  • Blog posts
  • Landing pages
  • Free eBooks
 

Consideration Phase
  • Comprehensive white papers
  • Exclusive Webinars
  • In-depth articles
  • Brochures
  • Input from brand advocates
 

Purchase Phase

  • Free trials
  • Case studies
  • Free consultations
  • 1-2-1 videos
  • Demos
CYDigital/marteq.io's insight:

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing

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Marketing Funnel in Layman’s Terms (Infographic) - Digital Marketing Philippines 

Marketing Funnel in Layman’s Terms (Infographic) - Digital Marketing Philippines  | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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A Full Marketing Tool Stack For Every Stage of Your Marketing Funnel - YesInsights

A Full Marketing Tool Stack For Every Stage of Your Marketing Funnel - YesInsights | The MarTech Digest | Scoop.it
I’ve explored a lot of marketing tools over time, but here’s an updated list of tools that will fit well with any stage of your marketing funnel. In this article, I will break down the list of tools based on the different stages of the funnel. The stages that I will go through will include:

Acquisition
Activation
Retention
Referrals
Revenue
CYDigital/marteq.io's insight:

In other words, tools organized by funnel stage. And it all totals up to one big stack. Superb article.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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What are the best ways to market to tech buyers? - B2Bento via Smart Insights

What are the best ways to market to tech buyers? - B2Bento via Smart Insights | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

And you can see the interactive infographic here: http://www.b2bento.com/2016/07/generational-differences-key-shaping-b2b-technology-marketing-strategy/

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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How to Create Content for Every Stage of the Buyer's Journey - HubSpot

How to Create Content for Every Stage of the Buyer's Journey - HubSpot | The MarTech Digest | Scoop.it
Learn what content people are looking for in every stage of the buyer's journey, including ideas for content you can include in your own strategy.
CYDigital/marteq.io's insight:

Please CT for their examples.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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[FREE] How to Use Social Media at Every Stage of the Funnel - HubSpot

[FREE] How to Use Social Media at Every Stage of the Funnel - HubSpot | The MarTech Digest | Scoop.it
Research shows that 3 out of every 4 consumers turn to social media when considering a purchase and then again once they've made a purchase, for customer service and company updates. With stats like this, it's important to make sure that your company is there, providing them with the information and resources they want, when they want it.

The easiest way to do this is to break down the customer lifecycle into four stages: Attract, Convert, Close, and Delight. This inbound marketing funnel allows you to create content according to your buyers needs. Posting shareable and engaging content to target an audience is great for attracting customers, but it's important to think about retargeting for converting and closing, and using social to delight your customers.

No matter what lifecycle stage your customers are in, social media is a great and easy-to-use tool to nurture buyers through the funnel. HubSpot & Bitly joined forces to walk you through every stage of the buyer's journey, teach you how to use social media differently during each stage of the funnel, and explain how to measure your results. 
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NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Marketing Diagrams That Make It All Make Sense: Available Channels — Gabriel Weinberg

Marketing Diagrams That Make It All Make Sense: Available Channels — Gabriel Weinberg | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

CT for details.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Data-Driven CTAs for Each Stage of Your Sales Funnel - Kissmetrics

Data-Driven CTAs for Each Stage of Your Sales Funnel - Kissmetrics | The MarTech Digest | Scoop.it

Top of the Funnel
At this early evaluation stage, marketers typically use long form blog content to grab referral and organic traffic and introduce a brand to the audience. Other types of content at this stage include:

  • eBooks and white papers
  • Reports
  • Infographics

 

Middle of the Funnel
At this stage, it’s not uncommon to use email marketing, segmented by audience and intent, to build a relationship with the audience. Other types of content for the evaluation stage include:

  • Comparison white papers
  • Expert guides
  • Live interactions including webinars

 

Bottom of the Funnel
At this phase, you want to leverage content that persuades your audience to make a purchase. This can include:

  • Trial downloads
  • Demos
  • Infographics
  • Product literature or buyer guides
  • Further case studies
CYDigital/marteq.io's insight:

Please CT for the CTAs.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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How to Build a High-Converting Marketing Funnel [Infographic] - Profs

How to Build a High-Converting Marketing Funnel [Infographic] - Profs | The MarTech Digest | Scoop.it
Sales - Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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