Funnel Hacking: More Crucial than Growth Hacking – Funnel Ventures | The MarTech Digest |
The Funnel Hacker’s Toolkit
1. The Customer Funnel
2. Fit for Purpose Tools
The key to Funnel Hacking is being able to choose the best and most suitable tools for your business and connect them together in a smart way, such that you can pass information between them about each user of your platform, whilst retaining the best of breed tool for each capability.
3. Playbooks
Growth Hackers have “growth hacks”, Funnel Hackers have “playbooks”. While a growth hack’s effectiveness is often short-lived, a playbook’s lifetime is unbound and less susceptible to the changing tides.