FunnelCake Unveils Marketing Operations System For B2B Teams - Demand Gen Report | The MarTech Digest |
Marketing performance measurement company FunnelCake announced its Marketing Operations System (MOS), a solution that the company says will provide users with actionable reporting tools to quantify their marketing ROI by connecting data across all of the user’s systems.

Built on the Microsoft Azure platform, the solution leverages Big Data and machine learning capabilities to give users a holistic view of their sales funnel and attribute revenue to campaigns, according to the company. FunnelCake can link the user’s buyer personas to ongoing online and offline campaigns, as well as specific content assets and sales activities.

The company says that the solution comes with preconfigured reports for revenue-based performance metrics, including:

Cost per lead;
Cost of customer acquisition;
Lead velocity; and
Full-funnel conversion rates.