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Gartner Hype Cycle for Digital Marketing Updated for 2016 (via Forbes)

Gartner Hype Cycle for Digital Marketing Updated for 2016 (via Forbes) | The MarTech Digest | Scoop.it
  • Gartner sees an upsurge in inquiries in the areas of Ad Blocking, B2B Marketing Analytics, and Mobile Wallets, driving their inclusion in the Hype Cycle for the first time this year. 
  • Predictive B2B Marketing Analytics has the potential to increase win rates, improve average deal size, and accelerate sales cycles. 
  • Personalization continues to be a challenge for the majority of marketers. 
  • Nine technologies have been removed from the Hype Cycle this year. 
CYDigital/marteq.io's insight:

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Gartner acquires software advisory company Capterra - B2B News Network

Gartner acquires software advisory company Capterra - B2B News Network | The MarTech Digest | Scoop.it
B2Bnn learned Gartner, a global tech research and analysis company, has announced its purchase of software advisory company Capterra, for an undisclosed amount.

The press release states: “The acquisition of Capterra is consistent with Gartner’s growth strategy to invest in developing world-class products and services that help clients make the right technology-related decisions, every day.”


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Another FYI.

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