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Gmail to Support Responsive Email Design - Litmus

Gmail to Support Responsive Email Design - Litmus | The MarTech Digest | Scoop.it

"Today, Gmail announced they will begin supporting <style> and media queries later this month. This is huge news for the email community, and will have major implications on email design and development.

 

Gmail has not historically supported classes or id’s in the <head> of an email, which forced email designers to use inline CSS to style their emails. Now, Gmail will support embedded CSS with classes and id’s, which removes the need for inline CSS in Gmail. This also means Gmail will finally support media queries—and responsive email."

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How To Be A Gmail Power User [Infographic] - Neomam

How To Be A Gmail Power User [Infographic] - Neomam | The MarTech Digest | Scoop.it
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In case you're thinking of moving over...

 

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The Complete List of Gmail Shortcuts - Socially Stacked

The Complete List of Gmail Shortcuts - Socially Stacked | The MarTech Digest | Scoop.it

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Email Marketers Aren't Ready For Gmail's Grid View, Yet: What You Need To Know To Stand Out - MarketingLand | #TheMarketingTechAlert

Email Marketers Aren't Ready For Gmail's Grid View, Yet: What You Need To Know To Stand Out - MarketingLand | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Digest...


Marketers should be testing their emails in grid view now, say email experts. Van der Woerd recommends marketers sign up for the field test to be able to start testing how emails render in the new view.

 

When it comes to the formatting elements for the grid view, the featured image must be at least 580px x 400px. The thumbnail logos are pulled from a brand’s verified Google+ page — yes, another way Google is weaving Google+ into the fabric of its various products.

 

Also note that sender names are limited to 20 characters before being cut off, and subject lines are truncated after 75 characters.

 

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CYDigital/marteq.io's insight:

Your B2B list contains relatively few gmail.com addresses, but I wanted to pass this along should your DB be impacted. Note that Litmus does not yet test for this (at least I haven't seen it).

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