GoDaddy Brings Intuitive Email Marketing To Small Businesses - MarketWatch | The MarTech Digest |

The new GoDaddy Email Marketing product is the latest addition to the company's suite of applications that help small businesses run more efficiently and grow, while providing a holistic customer experience. GoDaddy Email Marketing is now integrated with GoDaddy Website Builder and is also available as a standalone product.

GoDaddy Email Marketing is easy-to-use, allowing small business customers to create email marketing campaigns without the complicated set up they might get from other email marketing platforms. A simple, affordable way for small businesses to stay competitive, the service was rolled out in March, stemming from the acquisition of Mad Mimi in August, 2014. The former Mad Mimi team leveraged its substantial experience serving small business customers with world-class marketing solutions and applied the same level of expertise to GoDaddy Email Marketing.

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