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3 Advanced Google Analytics Techniques for B2B Marketers - Convince & Convert

3 Advanced Google Analytics Techniques for B2B Marketers - Convince & Convert | The MarTech Digest | Scoop.it
Indeed, only 22 percent of marketers believe they run data-driven marketing initiatives that are achieving significant results. And I’d bet the other 78 percent are only scraping the tip of the analytics iceberg. But there are three advanced features you can use to generate real, granular insights from your analytics.

1. Advanced Segmentation
2. Advanced Dashboards
3. Advanced Goal Tracking
CYDigital's insight:

3 Advanced Google Analytics Techniques for B2B Marketers - Convince & Convert

 

Step by step details are delineated, so you'll want to forward to your specialists.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Bounce Rate: Google Analytics Guide To A Misunderstood Metric - KlientBoost

Bounce Rate: Google Analytics Guide To A Misunderstood Metric - KlientBoost | The MarTech Digest | Scoop.it
If you asked a random marketer what bounce rate in Google Analytics measures, they’d probably say something like, “the percentage of people who leave after viewing only one page.”
 
This, however, isn’t totally true. It’s a simplified version of what bounce rate actually measures, and many people misunderstand this (for example, almost every blog post about bounce rate uses this definition).
 
So, what’s the actual definition of bounce rate? Google Analytic registers a bounce as a single engagement hit.
 
That means that, for instance, if a user enters a landing page and leaves, they may be recorded as a bounce. But if they enter the same landing page and hit “play” on a video that you have set up as an “interaction” event, and only after that do they leave, they won’t be counted as a bounce.
CYDigital's insight:

Bounce Rate: Google Analytics Guide To A Misunderstood Metric - KlientBoost

 

One of the great misnomers in digital marketing.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The Complete Guide to Direct Traffic in Google Analytics - Moz

The Complete Guide to Direct Traffic in Google Analytics - Moz | The MarTech Digest | Scoop.it
When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.

The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; as a result, discussion of direct is typically limited to ways of attributing it to other channels, or side-stepping the issues associated with it.

In this article, we’ll be taking a fresh look at direct traffic in modern Google Analytics. As well as exploring the myriad ways in which referrer data can be lost, we’ll look at some tools and tactics you can start using immediately to reduce levels of direct traffic in your reports. Finally, we’ll discover how advanced analysis and segmentation can unlock the mysteries of direct traffic and shed light on what might actually be your most valuable users.
CYDigital's insight:

The Complete Guide to Direct Traffic in Google Analytics - Moz

 

And it IS a complete guide. Bookmark this.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Salesforce, Google to bring marketing, Analytics 360 data together under strategic partnership - CMO.com

Salesforce, Google to bring marketing, Analytics 360 data together under strategic partnership - CMO.com | The MarTech Digest | Scoop.it
A fresh alliance with the Google Analytics team will see data from the Salesforce Marketing Cloud and Sales Cloud seamlessly connected to Google Analytics 360 for the first time. The intention is to give users more extensive consumer insights that can also then be leveraged through Google’s ad platforms.

CYDigital's insight:

I didn't catch this as a part of last week's announcement.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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5 Hidden Google Analytics Reporting Features You Should be Using - SEMrush

5 Hidden Google Analytics Reporting Features You Should be Using - SEMrush | The MarTech Digest | Scoop.it
Hidden Feature #1: Sort Type: Sort Type’s best purpose is finding top growth, or drop-offs, in metrics on specific pages, devices, campaigns, sources or other dimensions.

Hidden Feature #2: Plot Rows: The best purpose for using Plot Rows is to quickly visualize time series data for selected dimensions, without filtering or exporting to a data visualization tool.

Hidden Feature #3: Term Clouds: You have probably heard of word clouds, but did you know Google Analytics has a built-in functionality called Term Clouds? This feature takes your current dimension values for a selected metrics and turns them into a word cloud.

Hidden Feature #4: Secondary Dimensions: Use Secondary Dimensions to dig into your metrics with two dimensions instead of one.  Secondary dimensions are an added layer to the primary dimension. Think of these as a way to ask one more question of the data.

Hidden Feature #5: Pivot Tables: Slicing data by two dimensions and rearranging into a new table with up to two metrics shown.
CYDigital's insight:

You'll want to click through to learn how to find them, how to use, etc.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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5 Tools to Use Google Analytics Like a Data Scientist - Online Marketing Institute

5 Tools to Use Google Analytics Like a Data Scientist - Online Marketing Institute | The MarTech Digest | Scoop.it
With that being said, here are 5 ways you can start to use Google Analytics like a data scientist.

1. Use Funnel Analysis
2. Use Segmentation
3. Use Real-Time Reporting
4. Use Diagnostics Tools
5. Use Predictive Analytics
CYDigital's insight:

You'll want to click through for the screen shots and details should you not know of these features. Still waiting for Google AI in Analytics.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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25 Google Analytics Tips To Cut Your Mistakes In Half - KlientBoost

25 Google Analytics Tips To Cut Your Mistakes In Half - KlientBoost | The MarTech Digest | Scoop.it
No matter how many guidelines and heuristics you follow, you’ll surely still hit walls and discover inefficiencies in the system. But hopefully, if you study some hard-fought Google Analytics tips to start, you’ll avoid the most damaging mistakes.
 
That’s where this article comes into play. I’ve organized 25 Google Analytics tips and guidelines learned from many, many hours of time spent in the tool and discussing GA as well as data in general with analysts (a fun cocktail party conversation, I must say).
CYDigital's insight:

CT for the complete list.

 

From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing

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Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only - CrazyEgg

Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only - CrazyEgg | The MarTech Digest | Scoop.it
1. Active Users
2. Returning Users
3. Pageviews
4. Unique Pageviews
5. Sessions
6. Bounce rate
7. Average Session Duration
8. Average Time on Page
9. Pages/Session
10. Sessions via Social Referral
11. Users Flow
12. Conversion Rate
CYDigital's insight:

Please CT for the rationale.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Google Analytics Attribution Models and UTM Parameters - Stats and Bots

Google Analytics Attribution Models and UTM Parameters - Stats and Bots | The MarTech Digest | Scoop.it
If you are similar to most people, it’s likely you are using the default attribution model in Google Analytics, i.e. Last Interaction.
Just because it is the default option, that does not mean it’s the right one for you. In this article, we will tell you how to set up a Google Analytics attribution model and UTM parameters based on your product and the stage of your company.
CYDigital's insight:

An excellent guide!

 

For More #MarTech: http://bit.ly/miocom

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Google Analytics For CRO: 12 Reports To Find Leaks In Your Funnel - KlientBoost

Google Analytics For CRO: 12 Reports To Find Leaks In Your Funnel - KlientBoost | The MarTech Digest | Scoop.it
Report #1: Conversions by Browser & OS
Report #2: Conversions by Mobile
Report #3: Site Speed Metrics by Browser & Browser Version
Report #4: Site Search Report
Report #5: Conversion by Acquisition Source
Report #6: Conversions and Traffic by Hour of the Day
Report #7: Landing Page Performance
Report #8: Behavioral Data by Content Post
Report #9: Sessions by Landing Page 
Report #10: Behavior by Event Tracking
Report #11: Goal Funnel Visualizations
Report #12: Horizontal Funnels
CYDigital's insight:

It's almost prepackaged for you! CT for the important details.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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An A-to-Z Guide to Google Analytics for Content Marketers - Convince & Convert

An A-to-Z Guide to Google Analytics for Content Marketers - Convince & Convert | The MarTech Digest | Scoop.it
Google Analytics is an invaluable tool for content marketers bombarded with data. Use this guide to go beneath the numbers for more actionable insights.
CYDigital's insight:

content marketing, content marketing strategy, Google, Google analytics

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20-Step Google Analytics Audit: Key To Improving Performance - KlientBoost

20-Step Google Analytics Audit: Key To Improving Performance - KlientBoost | The MarTech Digest | Scoop.it
While you may think your data is perfectly precise, the sad fact is that most Google analytics audit experts I’ve talked to estimate 90%+ of analytics setups are broken in some fundamental way.

There are gradations of analytics audits:

  • Data integrity — is data being tracked properly or at all to our analytics tool?
  • Data quality — can we approach data collection with more granularity to improve insights gathering?
  • Data maturity — from a strategic approach, are we tracking things that are crucial to our business?
While this article outlined a quick and dirty checklist of sorts to conducting a Google Analytics audit, know that it’s not a formula and it’s not the same for everyone. This is a rough outline, and I picked reports that are the most easily generalizable.
CYDigital's insight:

Bookmark for future use.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Google Analytics 360 & the Move to Enterprise Analytics

Google Analytics 360 & the Move to Enterprise Analytics | The MarTech Digest | Scoop.it
As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you outgrown it?

Join our experts from Google and Cardinal Path to discover the advanced features available within Google Analytics 360 Suite, and what this will mean for enterprise organizations as they move down the path to digital maturity.

Attend this webinar and learn:

  • The people-based marketing opportunities enabled through Google Analytics 360.
  • How to get beyond collection, and into activation of your data.
  • Data-informed marketing for better user experiences.
CYDigital's insight:

Caught my eye.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Google adds new data analytics and database offerings | ZDNet

Google adds new data analytics and database offerings | ZDNet | The MarTech Digest | Scoop.it
Google on Thursday rolled out new data analytics and database products, allowing Cloud customers to better manage and more fully exploit their data.

First, the company is introducing a new data transfer service for BigQuery, its data analysis service. Data from Google's advertising products -- namely, Adwords, DoubleClick Campaign Manager, DoubleClick for Publishers and Youtube Analytics -- can now be transferred automatically into BigQuery.

"Once the data's inside BigQuery, that's where further enrichment happens," Brian Stevens, VP of Cloud Platform for Google Cloud, said during Thursday's keynote address at the Google Next conference in San Francisco.

This new capability represents the first direct integration with Google Cloud Platform (GCP) and Google's advertising services, making it "really easy for marketing teams to become empowered and build marketing analytics inside GCP," Stevens said.
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Using AMP? A known bug is probably screwing up your Google Analytics - Marketing Land

Using AMP? A known bug is probably screwing up your Google Analytics - Marketing Land | The MarTech Digest | Scoop.it
If you are using the Google-backed Accelerated Mobile Pages, there appears to be an excellent chance that those AMP pages are not being tracked correctly, if you use Google Analytics.

Christian Oliveira, a technical SEO consultant, posted a long, technical explanation of the issues AMP is giving with proper tracking in Google Analytics. Malte Ubi, Google’s technical lead for the AMP project, confirmed the problems and that they have no easy solution, in tweets today.
CYDigital's insight:

CT for the specifics.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Are you leveraging these underutilized Google Analytics features? - Marketing Land

Are you leveraging these underutilized Google Analytics features? - Marketing Land | The MarTech Digest | Scoop.it
  • Enable and activate those core configurations and features
  • Enabling Google integrations
  • Integrate with third-party platforms & tools
  • Use custom dimensions & metrics
  • Segments, audiences & activation!
  • Get mobile
  • Bridge the online/offline divide
CYDigital's insight:

Please CT for the details, which leads you to believe (and rightly so) that GA is one of your most powerful tools.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Simple Tips for Sleuthing Your Site Performance Using Google Analytics - CMI

Simple Tips for Sleuthing Your Site Performance Using Google Analytics - CMI | The MarTech Digest | Scoop.it
Google Analytics uncovers deeper insights than page views and drop-off rates. Discover what they are and how to use them – Content Marketing Institute
CYDigital's insight:

The Scientific Method lives!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Digital Marketing and Web Analytics for Beginners: How Google Analytics Works - Unacademy

You can watch the entire course on Unacademy.com here:- https://goo.gl/hAJYTz With millions of businesses going online, web analytics has become a fiel
CYDigital's insight:

About 8 minutes of the basics. Nothing wrong with the basics.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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14 Ways You Can Use Google Analytics To Improve Your Website - Forbes

14 Ways You Can Use Google Analytics To Improve Your Website - Forbes | The MarTech Digest | Scoop.it
1. Study Bounce Rate

2. Analyze Potential New Markets

3. Seek Resonating Content

4. Attribution Is Important

5. Study Behavior Flow

6. Examine Trends

7. Discover Sources Of Traffic

8. Study Users Flow

9. Leverage Attention-Grabbing Pages

10. Set Priorities: Desktop Vs. Mobile

11. Watch Cross-Channel Attribution

12. Identify Keywords Driving Visits

13. Enable Google Search Console

14. Don’t Look At Only One Thing
CYDigital's insight:

#4 is a true understatement, and GA is just one tool to help.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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5 Answers to the Most Frequently Asked Questions about Google Analytics - Digital Marketing Institute

1. How do I organize my account?
2. What kind of data can I access?
3. Why should I set up goals?
4. What is a segment?
5. How can I find out more about my (not provided) keywords?
CYDigital's insight:

And CT for the answers...

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Definitive Guide to Removing All Google Analytics Spam | Analytics Edge Help

Definitive Guide to Removing All Google Analytics Spam | Analytics Edge Help | The MarTech Digest | Scoop.it
This is a PROVEN WORKING SOLUTION with filter expressions updated regularly! There are a lot of partial solutions and misinformation out there about clearing out so-called referral spam (and organic search and event spam too), so here’s the Definitive Guide to removing all of that junk! This article has been constantly updated since January 2015 and has shown over 330,000 people how to get rid of spam in Google Analytics reporting.

The process in summary, proven effective for over 24 months:

  • Have a new website? Use a ‘-2’ or higher property
  • Implement a Valid Hostname Filter to eliminate ghost visits
  • Implement Spam Crawler Filters to eliminate the targeted spam visits
  • Create a Custom Segment with these filters to use for reporting
  • Turn on Google’s bot & spider filter option
All the information you need is provided below in this step-by-step guide, but you will need to update the filters as they change.
CYDigital's insight:

It's technical but doable for the non-techie. We all face this, and it is dynamic, so you'll want to CT to see how it's done. Note that the author, Mike Sullivan, keeps this up-to-date.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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How to Implement Google Analytics Custom Groups with Google Tag Manager | MarTech

How to Implement Google Analytics Custom Groups with Google Tag Manager | MarTech | The MarTech Digest | Scoop.it
In a previous article, I shared how to implement Google Tag Manager and Universal Analytics. That’s a fairly basic starter just to get you off the ground, but Google Tag Manager is an incredibly flexible (and complex) tool that can be used for dozens of different strategies.

One of those strategies is the ability to populate Content Grouping in Universal Analytics using Google Analytics. This article is going to be a combination of problems to be aware of and a step-by-step guide in specifically implementing Content Grouping using DuracellTomi’s Google Tag Manager plugin for WordPress, Google Tag Manager and Google Analytics.

Step 1: Setting Up Google Analytics Content Grouping
Step 2: Setting Up DuracellTomi’s WordPress Plugin for Google Tag Manager
Step 3: Setting Up Google Tag Manager
Step 4: Is Google Tag Manager Actually Working?
Step 5: Setting Up Content Groupings in Google Tag Manager
CYDigital's insight:

CT for the details.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing

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How to Analyze Your YouTube Marketing With Google Analytics : Social Media Examiner

How to Analyze Your YouTube Marketing With Google Analytics : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Set Up Google Analytics for Your YouTube Channel

#2: Track Traffic From Your YouTube Channel Profile Link

#3: Track Traffic From Each YouTube Video

#4: View Overall YouTube Traffic
CYDigital's insight:

More brilliance.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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How to Run an A/B Test in Google Analytics - Kissmetrics

How to Run an A/B Test in Google Analytics - Kissmetrics | The MarTech Digest | Scoop.it
Landing page optimization and split testing techniques can get extremely confident and require special tools that only CRO professionals can navigate. However Google Analytics includes their own simple split testing option in Content Experiments.

Assuming you already have the new page variations created and you’re comfortable editing your site’s code, they literally only take a few seconds to get up-and-running. And they can enable anyone in your organization to go from research to action by the end of the day.
CYDigital's insight:

Brilliant. CT for the step by step instructions.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Improvements coming to the Google Analytics desktop UI - Google

Improvements coming to the Google Analytics desktop UI - Google | The MarTech Digest | Scoop.it
Below is a summary of the changes that all Google Analytics users will begin to see over the next few weeks.
1. Simplified navigation 
2. Customization, all in one place
3. Simplified Google Analytics View switching
4. A streamlined login flow
5. An adjustable default date range
6. Goodbye to a couple of pages:
  • Intelligence Events:
  • In-Page Analytics
CYDigital's insight:

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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