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Google Optimize: A Closer Look - DMNews

Google Optimize: A Closer Look - DMNews | The MarTech Digest | Scoop.it

"The targeting features in Optimize reflect the machine learning capability deployed in Google Optimize A/B testing. Adobe applied a machine learning upgrade with its Test and Target solution.   Using machine learning in conducting A/B test increases test accuracy.   Tests can automatically be run with appropriate sample size balanced against conditions that are a reasonable influence on choice.


Moreover, that balance allows the introduction of Bayesian probability for testing.  Bayesian probability is based on adjusting the likelihood for a hypothesis to be valid when more evidence or information becomes available during a test.


That perspective is essential, with more marketing campaigns relying on automation where conditions are not solely defined by web technicalities or code.  Direct email campaigns are a great example. Because more emails are opened in mobile devices, marketers must consider what real world actions — like arriving at a store — are in play, on top of code-related page influences like a button size, image or text."

CYDigital's insight:

What's inside: A nice overview of how to use Google Optimize.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The Beginner's Guide to Google Optimize - ConversionXL

The Beginner's Guide to Google Optimize - ConversionXL | The MarTech Digest | Scoop.it
Chances are, you’ve heard of Google Optimize by now. It’s Google’s solution for A/B testing and personalization. It launched in beta last year, which left optimizers around the world waiting in line to try it out. Now that it’s out of beta, you can give it a try without the wait.

But what can you expect? How do you configure it properly? How do you run your first experiment?

If you’re reading this, you’re probably already using a testing tool like Optimizely or VWO. So, why give Google Optimize a try?

It’s a familiar UI.
  • Your Google Optimize data will be available in Google Analytics and your Google Analytics data will be available in Google Optimize, allowing for: more advanced targeting, more advanced reporting, more advanced conversion tracking, etc.
  • It’s free, so what’ve you got to lose?
CYDigital's insight:

Superb. CT for the details.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Google Optimize makes A/B testing free  - Smart Insights

Google Optimize makes A/B testing free  - Smart Insights | The MarTech Digest | Scoop.it
There may be no such thing as a free lunch - but now there's a free CRO package that gives you the ability to run as many A/B tests across your site as you need. Almost half of smaller businesses don't currently utilize A/B testing, which will mean they're potentially losing vast sums compared to the revenue they could have been generating had they engaged in CRO. That's why this free tool is so powerful. It opens up the possibility of A/B testing to all players, regardless of size. Whilst currently there is a divide between larger businesses able to afford to use a paid A/B testing tool like convert.com (which is a great tool) and smaller business unable to use these tools because of their cost, this free tool from Google will allow all businesses to optimize their conversion rate.

The tool in question is Google Optimize, which was previously part of Google's enterprise testing and personalized package called Google Optimize 360. Google Optimize provides users with many of the features of Google Optimize 360, but without the enterprise level price tag.
CYDigital's insight:

Worth reposting.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Google Optimize: A First Look - E-commerce Conversion Rate Optimization Firm - Objeqt

Google Optimize: A First Look - E-commerce Conversion Rate Optimization Firm - Objeqt | The MarTech Digest | Scoop.it
Google Optimize is poised to rock the world of testing by integrating the capability to test with Google Analytics. We took a close look at Google Optimize.
CYDigital's insight:

We covered this before, but this post goes into a bit more detail.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Website Testing and Personalization Solutions - Google Optimize – Google

Website Testing and Personalization Solutions - Google Optimize – Google | The MarTech Digest | Scoop.it
Discover the most engaging customer experiences with Google Optimize (beta). Test different variations of your site and then tailor it to deliver a personalized experience that works best for each customer and for your business.

CYDigital's insight:

A bit back, Google offered Google Website Optimizer. It died, and now the concept is back in a new offering. Strongly recommend you sign up and kick it around. The price is right.

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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