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The Ultimate Guide on Personalising your Website for Free Using Google Tag Manager - Johannes' Growth Tips

The Ultimate Guide on Personalising your Website for Free Using Google Tag Manager - Johannes' Growth Tips | The MarTech Digest | Scoop.it
Looking for a way to personalise your website, but budget is tight? In this guide, I show you how to provide a personalised experience using Google Tag Manager - 100% FREE.
CYDigital/marteq.io's insight:

The Ultimate Guide on Personalising your Website for Free Using Google Tag Manager - Johannes' Growth Tips

 

You'll want to bookmark this one. Superb!

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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5 ways to capitalize on Google Tag Manager - Search Engine Land

5 ways to capitalize on Google Tag Manager - Search Engine Land | The MarTech Digest | Scoop.it
Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and your marketing automation programs.

1. Improve the accuracy of website traffic data
2. Implement structured data
3. Ensure accurate indexing
4. Import marketing automation parameters
5. Understand website behavior
CYDigital/marteq.io's insight:

GTM is one of the most underutilized tools available today.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Google Analytics Attribution Models and UTM Parameters - Stats and Bots

Google Analytics Attribution Models and UTM Parameters - Stats and Bots | The MarTech Digest | Scoop.it
If you are similar to most people, it’s likely you are using the default attribution model in Google Analytics, i.e. Last Interaction.
Just because it is the default option, that does not mean it’s the right one for you. In this article, we will tell you how to set up a Google Analytics attribution model and UTM parameters based on your product and the stage of your company.
CYDigital/marteq.io's insight:

An excellent guide!

 

For More #MarTech: http://bit.ly/miocom

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Google Tag Manager: A 15-Hack Quick Start Guide - KlientBoost

Google Tag Manager: A 15-Hack Quick Start Guide - KlientBoost | The MarTech Digest | Scoop.it
Google Tag Manager (GTM) is the buffer that keeps marketers and your IT or development departments happy. It’s used for conversion tracking, retargeting, analytics, and more.

GTM is basically a container which houses all the tracking scripts (or tags) for your site. Because they’re all in one container, it makes it easy to keep track and manage your tags in one place.
GTM launched by Google on October 1, 2012 as a way to help marketers understand the behaviors and gain insights into how audiences are performing. While we’ve had tools at our disposal before, many have required someone with coding experience to add “tags” to our website.
CYDigital/marteq.io's insight:

BOOKMARK THIS!

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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How to Implement SEO Changes Using Google Tag Manager

How to Implement SEO Changes Using Google Tag Manager | The MarTech Digest | Scoop.it
A solution is to use a tag management system (when one is installed and configured). In this article I’ll be referencing Google Tag Manager (GTM), which is the most widely used tag manager (accounting for 72.6% of the tag management market, according to BuiltWith.com). Tag managers use a single JavaScript container tag to inject various different tags (e.g. tracking, remarketing, and CRO tags) into webpages. The benefit of this is that in order to add or amend tags, it’s not necessary for a developer to make any changes to the page; changes can be made to the tags within a container and these tags will be implemented on the page.

Tag managers are mostly used to implement off-the-shelf tags, like Google Analytics or Facebook tracking. A lesser-known functionality is to implement custom HTML snippets (which can include JavaScript code). This allows you to make any arbitrary changes you like to the HTML of a page (or set of pages) based on rules you define. A benefit of using tag managers is that you can apply changes to pages at scale across a site with a single tag.

This allows us to bypass CMS restrictions and development queues, directly applying changes to things like page titles, canonical tags, and on-page content.
CYDigital/marteq.io's insight:

Excellent hands-on, step by step guidance. CT then bookmark.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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How to add schema markup to your site using Google Tag Manager - Search Engine Land

How to add schema markup to your site using Google Tag Manager - Search Engine Land | The MarTech Digest | Scoop.it

"Following are eight simple steps to add schema markup to your website using Google Tag Manager. Specifically, in the example below, I show how to add organization schema markup that uses JSON-LD encoding. 

Step 1: Create JSON-LD markup
Step 2: Create new Custom HTML Tag
Step 3: Paste JSON-LD markup into the Custom HTML text box
Step 4: Save your Custom HTML tag 
Step 5: Create new trigger for Page Views
Step 6: Configure ‘Page View’ trigger
Step 7: Connect ‘Page View’ trigger to your schema markup tag
Step 8: Publish your Google Tag Manager container
Step 9: Test your markup using Google’s Structured Data Testing Tool"

CYDigital/marteq.io's insight:

Excellent hands-on guidance.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Who uses Google Tag Manager? What Are They Tracking? [INFOGRAPHIC] - Orbit Media

Who uses Google Tag Manager? What Are They Tracking? [INFOGRAPHIC] - Orbit Media | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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How to use Google Tag Manager to show your clients results - Search Engine Land

How to use Google Tag Manager to show your clients results - Search Engine Land | The MarTech Digest | Scoop.it
Google Tag Manager gives you control over how your tags are defined and how they fire. GTM involves a little bit of a learning curve, but once you understand the basics, you’ll wonder how you ever got along without it. If you’re an SEO who hasn’t yet delved into tracking codes (I know you’re out there, and it’s okay!), now’s the time to start.

Using tracking code will help you measure the results of your marketing campaigns — essentially, you’ll be able to show the results that your digital marketing efforts are making. And don’t worry, you don’t have to be a programmer to dig in. As an added bonus, you can use GTM to manage your clients’ campaigns as well — all without having to log into the back end of their websites.
CYDigital/marteq.io's insight:

One of the most underutilized tools out there.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Marketers: Install Google Tag Manager on Your WordPress Site in 4 Minutes | LunaMetrics

Marketers: Install Google Tag Manager on Your WordPress Site in 4 Minutes | LunaMetrics | The MarTech Digest | Scoop.it
  • Knowledge Of Self: Critical for all marketing projects but for today, ask yourself: Does my website have tons of traffic and lots of QA checks and dev process to do anything? If so, go talk to IT about this just to make sure it’s cool. If you are working on small-to-medium sized business or non-profit, proceed!
  • WordPress Admin Access. This needs to be a WordPress site you control, not the freebie ones on wordpress.org.
  • Google Account. Ideally the one you use for Google Analytics.
  • Google Chrome Browser. You can download Chrome here.
CYDigital/marteq.io's insight:

Pretty damn simple.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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The Five Minute Guide to Installing Google Tag Manager - CrazyEgg

The Five Minute Guide to Installing Google Tag Manager - CrazyEgg | The MarTech Digest | Scoop.it
Just so you’re clear, GTM is not a replacement for Google Analytics, but instead works in conjunction with the tools you’re probably already using.
Here’s where we’re headed in this article.
  • First, I want to encourage you to use GTM.
  • Then I’ll show you how to set it up.
  • Next, we’ll walk through the process of creating a tag, a trigger, and publishing it.
By the end of this article, you should have a solid understanding of tags and how to use them.
CYDigital/marteq.io's insight:

Can't get any easier...

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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How to Implement Google Analytics Custom Groups with Google Tag Manager | MarTech

How to Implement Google Analytics Custom Groups with Google Tag Manager | MarTech | The MarTech Digest | Scoop.it
In a previous article, I shared how to implement Google Tag Manager and Universal Analytics. That’s a fairly basic starter just to get you off the ground, but Google Tag Manager is an incredibly flexible (and complex) tool that can be used for dozens of different strategies.

One of those strategies is the ability to populate Content Grouping in Universal Analytics using Google Analytics. This article is going to be a combination of problems to be aware of and a step-by-step guide in specifically implementing Content Grouping using DuracellTomi’s Google Tag Manager plugin for WordPress, Google Tag Manager and Google Analytics.

Step 1: Setting Up Google Analytics Content Grouping
Step 2: Setting Up DuracellTomi’s WordPress Plugin for Google Tag Manager
Step 3: Setting Up Google Tag Manager
Step 4: Is Google Tag Manager Actually Working?
Step 5: Setting Up Content Groupings in Google Tag Manager
CYDigital/marteq.io's insight:

CT for the details.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing

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