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The Marketer's Guide to Facebook Graph Search - Moz

The Marketer's Guide to Facebook Graph Search - Moz | The MarTech Digest | Scoop.it

Graph Search is Facebook's way of mapping all the data we give the platform together in a really useful way. It is by far the best example of "Social Search" – the premise of creating a search engine based not on websites but on entities – people, places and things.

 

The company has been quietly iterating it since last year. There's still a long way to go but the foundations are already there for what promises to be the only true rival to Google in the world of information organization and retrieval and only days ago did they start testing new functionality that allows some users to search through content as well as people, interests and things.

 

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CYDigital's insight:

FB is not a big item on the B2B radar, coming in after LI, SlideShare, YT, G+, T. But if it is, this really is the definitive guide to Graph. Outstanding!

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Optify | The Benefits of Facebook Graph Search for B2B Marketers

Optify | The Benefits of Facebook Graph Search for B2B Marketers | The MarTech Digest | Scoop.it
While much has been written and discussed about the benefit of Facebook Graph Search (beta launched back in mid-January), few have gone into the specific value of Graph Search for B2B.


Key excerpt...


Using Graph Search to find targeted leads could be largely beneficial in that we could segment individuals based on location, what they like, who they’re friends with, etc., as suggested by a New York Times article written by Brian Blau, an analyst with Gartner, who states, “It could offer marketers a more precise signal of a Web user’s interests. It’s going to lend itself to advertising or other revenue-generating products that better match what people are looking for. Advertisers are going to be able to better target what you’re interested in. It’s a much more meaningful search than [just] keyword search.”


Conclusion...


While still in its early stages, Facebook Graph Search shows great promise as it already gives B2B companies the ability to save money, create a better culture, gain lead intelligence, and enhance customer and prospect relationships. To fully capitalize on the value of Graph Search, B2B companies will need to adjust their internal social media policies, external search strategy, and overall marketing plans.

CYDigital's insight:

Here's what's informative about this post from Optify: it delves into the potential benefits the B2B marketer could derive from Graph, then provides the pros and cons to each. If you're interested in Graph, you'll want to click-through for this insight.


  • See the article at www.optify.net
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Navigating the Social Labyrinth: Vine, Graph Search & Quora Untangled - Unbounce

Navigating the Social Labyrinth: Vine, Graph Search & Quora Untangled - Unbounce | The MarTech Digest | Scoop.it
Twitter's Vine, Facebook's Graph Search & Quora's blogging platform are new to the social media landscape. Here are 30 posts to help you figure them out.


Twitter’s Vine: They Redefined Online Communication — Again

1. Vine: A New Way to Share Video

2. Twitter’s Vine App Raises Questions About Social Media Age Restrictions

3. Will Vine for Twitter Make Brands Rethink Video Creation?

4. 5 Ways Marketers Can Use Twitter’s Vine App to Drive Social Media ROI

5. 6 Ways Vine’s Six Seconds May Change Twitter

6. The Vine Effect: How Twitter’s App Is Impacting Social Video Startups

7. Twitter’s Vine Is Perfect for Fashion Week

8. 5 Unofficial Ways to Watch Twitter Vine Videos

9. How Writers & Readers Can Use Twitter’s Vine

10. How 15 Real Businesses Are Getting Creative with Vine for Marketing

11. Twitter Makes Video Marketing More Accessible with Mobile App, Vine

 

Facebook: Is Graph Search Stalker Gold?

12. Review: Facebook’s Graph Search Is Stalker Gold

13. A Primer on Facebook Graph Search

14. Facebook Graph Search Explained for Marketers

15. Review: Facebook’s Graph Search is Promising but Incomplete

16. Facebook Graph Search: What It Means for You

17.Do This Now, Before Facebook’s Graph Search Embarrasses You

18. You Can’t Hide from Facebook Graph Search

19.Actual Facebook Graph Searches

20. You Won’t See Facebook’s Graph Search on iPhone or Android Anytime Soon

21. A Glimpse Into Facebook’s Graph Search

22. 4 Reasons to Like Facebook Graph Search — And 2 Worries

23. Is Facebook Graph Search Sacrificing Quality for Quantity?

24. The Usefulness of Facebook Graph Search Will Vary from User to User

 

Quora’s New Blogging Platform: Your Ultimate Audience

25. Quora Launches Blogging Platform with Mobile Text Editor to Give Every Author a Built-In Audience

26. Answer This: Will Quora’s New Blog Platform Attract Brands?

27. Quora Introduces a Blogging Platform. Are You Swooning Yet, Marketers?

28. Q: Is Quora the Next Big Blogging Platform?

29. Quora’s New Blogs Take the Site Beyond Q&A, But Not to Profits

30. Content Marketing Tips: A Breakdown of Quora’s Audience Platform

CYDigital's insight:

THANK YOU UNBOUNCE! Tremendous compendium of Vine, Graph and Quora Blogging articles! If you need a primer on any or all, this is it! Click through for details!!


  • See the article at unbounce.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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