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How Much Should You Pay a Growth Marketer? 2017 Benchmarking Report | Growth Engineers

How Much Should You Pay a Growth Marketer? 2017 Benchmarking Report | Growth Engineers | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Also known as marketers.

 

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

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The Growth Hacking Process (an Infographic) - CrazyEgg

The Growth Hacking Process (an Infographic) - CrazyEgg | The MarTech Digest | Scoop.it
What I like about this infographic is it drills home the point that your business is uniquely yours. What I really mean is: the problems you’re facing probably haven’t been solved by another company.
CYDigital/marteq.io's insight:

Take a close look: What the difference between this and any other revenue generating process?

 

Monetize your excess MarTech with RYZZ. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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30 Growth Hacks For Every Stage of Your Customer Journey - Flowjo

30 Growth Hacks For Every Stage of Your Customer Journey - Flowjo | The MarTech Digest | Scoop.it
Wish there was growth hacks out there that made sense for the problem you're having? Yeah, me too. That's why I created this.
CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The Growth Hacking Box by Flowjo

The Growth Hacking Box by Flowjo | The MarTech Digest | Scoop.it
The Growth Hacking Box has everything you need to stop searching, and start growing your business. 

In this box you'll learn how to...

  • Brainstorm new ideas
  • Acquire new leads
  • Convert leads to customers, 
  • Retain customers & reduce churn
  • Getting customers to advocate for you
  • Find new ways to cash in 
CYDigital/marteq.io's insight:

Here's what's great about this: the level of creativity and innovation. Sells for $40, and she may or may not break-even on the box, but she'll reap a significant number of consulting clients. Q: can you think outside the box like this (you know what I mean)?

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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How Sales For Life Grew Their Pipeline by 400% | Sales Hacker

How Sales For Life Grew Their Pipeline by 400% | Sales Hacker | The MarTech Digest | Scoop.it
Technique 1: “Operation Land Grab”

There are companies in your industry (consulting services, technology products, industry analysts) that have the land (leads not in your pipeline) that your sales team wants to attract; all you need to do is capture the land. Using a high volume of insights, you will develop a scheduled system to guest blog on websites that will drive their leads into your sales pipeline.

Technique 2: Event Lead Exchanges. 3 Best Practices For Event Exchanges

Build promotional packages for panelist and promotional partners.
Clearly outline social post schedules, email templates and so on.
Outline your Ideal Customer Profile (ICP) that you want to attract for the event. 
Technique 3: Re-Purpose & Recycle Your Top Content

HubSpot has some incredible analytics from its own blog: “92% of their leads come from blog posts over 30 days old. 30 blog posts (0.5% of their blog database) represents 46% of all their leads!”
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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You don’t need a “Growth Hacker,” just a data-driven marketer | ClickZ

You don’t need a “Growth Hacker,” just a data-driven marketer | ClickZ | The MarTech Digest | Scoop.it
You’ll quickly see growth hackers are simply marketers by another word – as the intended goals are in alignment with traditional marketing. For example, using digital channels to improve performance metrics is the domain of marketers of all types. Even the ones with boring titles.

If it’s not already obvious by now, I’m not a huge fan of the phrase ‘growth hacking’ or the job title of growth hacker. The simple reason is, it’s not needed. It’s redundant and unnecessarily distracting. It isn’t that actual growth hacking tactics might not work, or don’t belong within the tactical mix of your marketing. It’s that they likely already are there.

Consummate marketers use data to A/B test effectively, conjure creative ways to acquire users organically, optimize the reach of their content, etc – things growth hackers pride themselves on. So, it’s not that what growth hackers are doing is “wrong”, it’s just that things like data fluency are table stakes for all marketers.
CYDigital/marteq.io's insight:

A rose by any other name...

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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7 Growth Hacking Examples to Inspire Your Own Marketing - Mention

7 Growth Hacking Examples to Inspire Your Own Marketing - Mention | The MarTech Digest | Scoop.it
1. Find a distribution system to hack
2. Leverage the distribution channel(s) you already have in place
3. Help your existing users create new distribution channels for you
4. Make your brand EXCLUSIVE
5. Create a sign up frenzy using scarcity
6. Turn Twitter into an acquisition channel
7. Implement a customer loyalty program to obtain repeat business
CYDigital/marteq.io's insight:

Neuromarketing meets growth hacking.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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The Ultimate Growth Hacking Toolbox: 60 Growth Hacking Tools - Appcues

The Ultimate Growth Hacking Toolbox: 60 Growth Hacking Tools - Appcues | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

It's a Google Sheet that contains all the information you need.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Advanced Guide to Email Personalization with Dynamic Contents - Automizy

Advanced Guide to Email Personalization with Dynamic Contents - Automizy | The MarTech Digest | Scoop.it
Email personalization multiplies the efficiency of your efforts. This advanced guide shows you 2 ways of personalization with dynamic contents. Start now!
CYDigital/marteq.io's insight:

Great stuff!!

 

Do you need help with LEAD GENERATION? Go here for your solution. #LeadGen #MarTech #DigitalMarketing

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128 High Converting Growth Hacks - The Last Growth Hacking List - Linkody

128 High Converting Growth Hacks - The Last Growth Hacking List - Linkody | The MarTech Digest | Scoop.it
We curated the best growth hacks from a selection of 2105 articles and the top 100 growth hackers. All the growth hacks you'll ever need are here!
CYDigital/marteq.io's insight:

Just a GREAT list. CT for the content!

 

Do you need help with LEAD GENERATION? Go here for your solution. #MarTech #DigitalMarketing #LeadGen

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Daniel R. Snell's curator insight, January 24, 2017 8:55 PM
#DigitalMarketing
#GrowthHacking
#Makeyourownlane
#marketing
#Influencer
#b2b
#UX
#Analytics
#Growth
#socialmedia
#contentmarketing
 
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Growth Hacking Secrets Revealed - SEMrush

Growth Hacking Secrets Revealed - SEMrush | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

CT for the details. Excellent material.

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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The Smart Marketer's Guide to Growth Hacking [Free Download] - HubSpot

The Smart Marketer's Guide to Growth Hacking [Free Download] - HubSpot | The MarTech Digest | Scoop.it
This guide will cover:

  • Using the PIE framework to prioritise and conduct tests
  • Five core metrics to tangibly measure growth against
  • How to build an experimental funnel to test your hypotheses
  • Tactics and tools used by GrubHub, Airbnb, HubSpot, and more to drive accelerated results in a short period of time
  • Hacks to grow your database, boost your brand awareness, and launch new products.
CYDigital/marteq.io's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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4 Scrappy Content Hacks for Your Marketing Toolbox - Marketo

4 Scrappy Content Hacks for Your Marketing Toolbox - Marketo | The MarTech Digest | Scoop.it

Hack #1: Relentlessly Repurpose Content

Hack #2: Utilize Historical Content

Hack #3: Curate Content

Hack #4: Encourage User-Generated Content

CYDigital/marteq.io's insight:

 

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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Valeria Magoni's curator insight, July 20, 2016 10:36 AM

An interesting article about the best content marketing hacks, by Marketo (if you don't know Marketo... check this page!)

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How to Create a Lead Generating Content Marketing Strategy - Effin Amazing

How to Create a Lead Generating Content Marketing Strategy - Effin Amazing | The MarTech Digest | Scoop.it
Do you have a clear, repeatable strategy for converting readers into customers? Do you have a lead generating content strategy?

I (Dan McGaw) built the marketing and analytics agency Effin Amazing after learning content strategy and analytics from Neil Patel while working as the Head of Marketing at Kissmetrics. Now I want to show you how to find and nurture more leads through your content marketing efforts.

In this post, I’ll break down the steps that Effin Amazing took to ultimately grow the traffic of a client 17% and increase revenues in just three months.
CYDigital/marteq.io's insight:

Smart!

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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15 Best Growth Hacking Techniques & Ideas (Infographic) - Brian Downard

15 Best Growth Hacking Techniques & Ideas (Infographic) - Brian Downard | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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The Advanced Guide for Growth Hacking (Infographic) - Digital Information World

The Advanced Guide for Growth Hacking (Infographic) - Digital Information World | The MarTech Digest | Scoop.it
This infographic explains the 4 essential steps of growth hacking framework, and provides a few actionable steps and some amazing statistics that work well.
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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Auping Digital Team's curator insight, July 13, 2016 9:12 AM

This infographic explains the 4 essential steps of growth hacking framework

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A Fully Loaded SaaS Marketing Stack – GrowHack

A Fully Loaded SaaS Marketing Stack – GrowHack | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

And go here for more details on each component to this stack: https://docs.google.com/spreadsheets/d/10dKW41h4LErHUbYf81DxRP-v8z2dtukanHeJm67njxo/edit#gid=0

 

CT for details.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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How to Use Marketing Science To Get Your First 1,000 Email Subscribers - Troops

Step 4: Run 80/20 Experiments To Validate Assumptions
Firstly, I set up a domain on Bluehost. I then downloaded the SumoMe WordPress Plugin to create a Welcome Mat landing page.

Since I was still validating the idea and was on a budget, I didn’t integrate with an email service provider. Instead, I kept track of all the emails in the spreadsheet SumoMe provides. Once I had my page setup to collect emails, I had to drive traffic to it by messaging redditors to reach my goal. 

I only have two pieces of advice when you actually execute your marketing plan:

  • Test 2-3 different messages and see which headline gets the highest email conversions
  • Keep track of your progress using a spreadsheet. Note what works and what didn’t so you can make tweaks later on.
I sent a total of 60 messages to redditors. Of these, 23 people signed up which equates to a conversion rate of 39%.
CYDigital/marteq.io's insight:

A bit of growth hacking. And its a common approach to test anything.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Growth Hacking Tools: A Survival Guide (Reloaded version) | Growth Hacking Marketing Blog

Growth Hacking Tools: A Survival Guide (Reloaded version) | Growth Hacking Marketing Blog | The MarTech Digest | Scoop.it
In this buyer’s guide you’ll find the best growth hacking tools for:

Analytics
Content Marketing
Conversion Rate Optimization
Email Marketing
Lead Generation
Landing Pages
Marketing Automation
SEO
Social Media
CYDigital/marteq.io's insight:

CT for the links to the collection of tools.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Growth Mindset: 10 Principles to Growth - Pierre Lechelle

Growing a business is a difficult sport. Discover these 10 principles to take action and grow your business exponentially.
CYDigital/marteq.io's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Key Metrics for Popular Growth Models - Segment

Key Metrics for Popular Growth Models - Segment | The MarTech Digest | Scoop.it
Defining your company’s growth using a model helps identify high leverage “inputs” (areas of your business that you have control over) that can amplify compounding growth over time. Additionally, these high impact growth models help you choose which metrics to measure—and set goals against—to get a clear understanding of your growth progress.

We’ll dive into four common models and show how to derive a set of high-signal metrics for each one:

  • User generated content (e.g. Yelp, Stack Overflow, Genius)
  • Viral invite loop (e.g. Venmo, Snapchat, Zynga)
  • Paid acquisition (e.g. Handy, New Relic’s campaigns)
  • Two-sided marketplaces (e.g. Uber, Lyft, Airbnb, Segment)

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

CYDigital/marteq.io's insight:

A smart discussion. Worth the 5 minutes.

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20 Smart Growth Hacking Tools For Startup Marketers - Exit Bee Blog

20 Smart Growth Hacking Tools For Startup Marketers - Exit Bee Blog | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

CT for details on each, including pricing. 

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How to Increase Website Traffic by 250k+ Monthly Visits - Siege Media

How to Increase Website Traffic by 250k+ Monthly Visits - Siege Media | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Some smart inbound/growth hacking strategies.

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How to Promote a Lead Magnet (A Comprehensive, Full-Funnel Checklist) - Cookie Jar

How to Promote a Lead Magnet (A Comprehensive, Full-Funnel Checklist) - Cookie Jar | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Outstanding step-by-step process! CT for the details.

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How to Find 10K Sales Prospects in 10 Minutes - DocSend

How to Find 10K Sales Prospects in 10 Minutes - DocSend | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

What an EXCELLENT hack! Don't bother with the X-Ray hack: go right to the 10X-Ray. Click through for details!

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