Harte Hanks Launches Data Refinery - Direct Marketing | The MarTech Digest | Scoop.it
Multichannel marketing services provider Harte Hanks today introduced the Data Refinery, a Hadoop-based platform that sorts large volumes of data across multiple sources in real time. The result, promises the company, is application-specific customer profiles that are based on the most current and accurate data.
A press release touts the Refinery's “flexible data ingestion and preparation” that allows for on-demand analysis and modeling and leads, ideally, to more relevant messaging based on real-time feedback. It sifts through both structured and unstructured data to select the most valuable data elements for the task at hand, Harte Hanks says.

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