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Data-Driven Strategies For Writing Effective Titles and Headlines - Digital Information World

Data-Driven Strategies For Writing Effective Titles and Headlines - Digital Information World | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

The infographic is a tad dated, but still spot-on.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Do Those Magical "Power Words" Really Work to Improve Conversion Rates? - CrazyEgg

Do Those Magical "Power Words" Really Work to Improve Conversion Rates? - CrazyEgg | The MarTech Digest | Scoop.it
Through countless hours of research and numerous studies, psychologists and social scientists have come to a consensus on the five most powerful words in the English language.

You

Free

Instantly

Because

New
CYDigital/marteq.io's insight:

The article delves into the why.

 

Dark marketing clouds ahead? Let us help you see clearly. Contact us. #MarTech #DigitalMarketing

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7 Ready-Made AdWords Headline Formulas to Make Your Life Easy | WordStream

7 Ready-Made AdWords Headline Formulas to Make Your Life Easy | WordStream | The MarTech Digest | Scoop.it
AdWords Headline Formula #1. Keep it Simple (Stupid).

AdWords Headline Formula #2. Get Hyper Local

AdWords Headline Formula #3. Ask a Question?

AdWords Headline Formula #4. The Too-Specific-to-be-Fake Number

AdWords Headline Formula #5. Objection-Overcomer

AdWords Headline Formula #6. Provide Incentives

AdWords Headline Formula #7. The Competitive Bid
CYDigital/marteq.io's insight:

CT for the details.

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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A Simple Formula For Writing The Perfect Blog Post - GetResponse Blog

A Simple Formula For Writing The Perfect Blog Post - GetResponse Blog | The MarTech Digest | Scoop.it
The process of generating ideas for blog posts should be based on:

  • your keywords list
  • competitor analysis
  • market trends
  • and your buyers’ expectations
What gets read more than anything else on your site is the headline. Hence, you ought to become a master in headline writing because this is the most powerful component of your article which is indeed a make or break factor.
CYDigital/marteq.io's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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How to Create Eye-Catching and Effective Headlines [Infographic] - Profs

How to Create Eye-Catching and Effective Headlines [Infographic] - Profs | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

And supplement with online headline testing tools. If you need recommendations, email me.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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3 Simple Tips On Writing Incredible Headlines That Stand Out [Infographic] - Marketing Insider Group

3 Simple Tips On Writing Incredible Headlines That Stand Out [Infographic] - Marketing Insider Group | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The 10 Most Common Phrases in Viral Headlines - Profs

The 10 Most Common Phrases in Viral Headlines - Profs | The MarTech Digest | Scoop.it
Content - Which sets of words appear most often in the headlines of articles that go viral on social media?
To find out, BuzzSumo examined data from the headlines of 1 millio
CYDigital/marteq.io's insight:

FWIW...

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Your Handy Cheat Sheet for Writing Headlines - Profs

Your Handy Cheat Sheet for Writing Headlines - Profs | The MarTech Digest | Scoop.it
Writing - How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word headlines.
CYDigital/marteq.io's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The Automatic Headline Generator, by SumoMe - SumoMe

The Automatic Headline Generator, by SumoMe - SumoMe | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

SumoMe issued a Google Sheet version of this about a month ago, and I'm pleased there's now a more permanent web page.

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49 Headline Formulas to Skyrocket Conversions (And Where to Use Them) - SumoMe

49 Headline Formulas to Skyrocket Conversions (And Where to Use Them) - SumoMe | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

"Click here to get our FREE headline generator to do the work for you now."


And it's GREAT!!!!!

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A Data-Backed Approach to Writing Great Headlines [Infographic] - HubSpot

A Data-Backed Approach to Writing Great Headlines [Infographic] - HubSpot | The MarTech Digest | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

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The Ultimate List of Email SPAM Trigger Words - HubSpot

The Ultimate List of Email SPAM Trigger Words - HubSpot | The MarTech Digest | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

CYDigital/marteq.io's insight:

Oldie, goodie and still very pertinent.

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33 Easy Ways To Write A Headline - CoSchedule

33 Easy Ways To Write A Headline - CoSchedule | The MarTech Digest | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

CYDigital/marteq.io's insight:

The above just scratches the surface, so you'll want to click through for more details (many more), as well as a download of an infographic with additional tips.

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The Easy Way to Write Money-Making Landing Page Headlines - Formstack

The Easy Way to Write Money-Making Landing Page Headlines - Formstack | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital/marteq.io's insight:

It's not this hint, that tip, whatever. It is, and always has been, what works for you and your audience. It's what I've been saying from the beginning: TEST! Halle-friggin-lujah!

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What Really Is The Best Headline Length? - CoSchedule

What Really Is The Best Headline Length? - CoSchedule | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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What Makes a Good Headline [Infographic] - B2B Infographic

What Makes a Good Headline [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it

 

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CYDigital/marteq.io's insight:

Via QuickSprout. Worth repeating this infographic, as no other factor is as important as the headline (think of David Oglivy's quote).

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A 217% Lift Every Content Marketer Should Be Getting, But Will You? - ClickZ

A 217% Lift Every Content Marketer Should Be Getting, But Will You? - ClickZ | The MarTech Digest | Scoop.it

Digest...


Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test.

 

However, a recurring theme is that few if any headlines are tested continuously.

 

"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." - David Oglivy

 

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CYDigital/marteq.io's insight:

The reason why I included this post is the David Oglivy quote: will always continue to amaze.

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Could This Headline Technique Double Your Click-Throughs Too? - Copyblogger | #TheMarketingTechAlert

Could This Headline Technique Double Your Click-Throughs Too? - Copyblogger | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Digest...


It turns out that phrasing headlines in the form of a question — as contestants must do with their responses on Jeopardy — does indeed increase click-through rates. In fact it more than doubles them, on average.

 

A Question Headline must do more than simply ask a question, it must be a question that the reader can empathize with or would like to see answered.

 

So even though today’s example — “Can You Double Your Clicks with the Jeopardy Effect? — may seem like it lessens the strength of the promise or benefit, the psychological impact of the self-referential question format draws us in and stokes a desire in us to find out the answer.

 

” … question headlines with self-referencing cues are particularly effective and generate higher readership than question headlines without self-referencing cues and rhetorical question headlines.”

 

Lest you think phrasing every headline as a question is some kind of magic potion, think again. It’s just one headline-writing tactic, and the general tenets of a good headline must still be present no matter which tactic or template you choose. For example:

-- >  It’s ultra-specific — How much can clicks improve? By double. Why would this occur? Because of the Jeopardy Effect.
-- >  It’s unique — I’d never heard of the “Jeopardy Effect” before, but I had an inkling what it may mean, and my curiosity was piqued by the reference.
-- >  It’s useful — What blogger, content marketer, or even just Joe Blow Twitter user wouldn’t want to double their clicks?

 

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FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

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CYDigital/marteq.io's insight:

Heed the aforementioned advice! If you needed to find a magic bullet for headlines, this is it. Yet that doesn't mean you shouldn't...TEST!

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How to Write Headlines Google Will Love & You and I Will Click, Read, and Share - Search Engine Watch | #TheMarketingTechAlert

How to Write Headlines Google Will Love & You and I Will Click, Read, and Share - Search Engine Watch | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the ones that convey the essence of the article and follow through on the promise of the headline.


Intermediate/ Digest...


The headlines from viral sites like Upworthy, on the other hand, espouse principles that are usually diametrically opposite:

-- >  Long, sometimes to the point of being rambling and incoherent

-- >  Emotion-rich

-- >  Few or no keywords

-- >  Typically non-contextual

-- >  Bank on shock/emotional factor

 

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FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

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CYDigital/marteq.io's insight:

It's a beautiful combination if you can master it: an SEO worthy headline that triggers emotion. Yet few articles deliver this type of headline promise.

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Janice Krako's curator insight, January 28, 2014 8:00 PM

It's necesary to grab Google's attention but just how do you do it to be found easily?

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Study: What Makes You Click On A Headline? - MarketingLand | #TheMarketingTechAlert

Study: What Makes You Click On A Headline? - MarketingLand | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Basic/ Excerpts...


The form of the headline for this article — a question headline with “self-referencing cues” (“you”) — is more likely to generate a click than a question-only headline or a pure “declarative” headline. However  the success of question headlines reportedly varies by topic or category.

 

That’s according to new academic research from BI Norwegian Business School in Oslo Norway. The researchers sought to determine empirically what sorts of headlines drive more click-throughs (CTRs).

 

The major takeaway from the study is that question headlines are more effective and question headlines that include or reference the reader (i.e., “Is this your new iPhone 4?”) are the most effective vs. a simple, declarative headline (“iPhone 4 for sale”).

 

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CYDigital/marteq.io's insight:

And this leads to the need to be very, very targeted with your headlines! The best headlines are the ones where the respondent says "it was as if you were talking to me."

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8 Simple Scientifically Proven Ways to Improve Your Writing - FastCompany | #TheMarketingAutomationAlert

8 Simple Scientifically Proven Ways to Improve Your Writing - FastCompany | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Basic/ Condensed...


[The author] found some really useful data about crafting the perfect blog post or copy, and hopefully you’ll find it useful too.

1. Create a “curiosity gap”: the headline needs to be tantalizing enough to get a reader to click through, but mustn’t give away the whole story.

2. Use numbers: Our brains can understand it more easily: The Takipi research found that while numbers work well in headlines, digits in particular are more shareable.

3. Choose the right words: These are the 27 most retweetable and sharable ones (click through for the full list of 27)

4. Make it scarce: The team from Takipi analyzed a bunch of tech blogs to see which posts were shared more on social media than others, and what they had in common. One of the things they found was that using negative, dark, and aggressive words in titles lead to more shares.

5. Don’t expect announcements to be popular (and turn them into a story instead): One of the most interesting things I found in my research was about what doesn’t work. It turns out that announcements generally get shared the least.

6. Know exactly who reads your posts and tailor your words to them: This could mean avoiding jargon or slang, keeping your word choices simple and your sentences short, or avoiding swearing.

8. Use more verbs and less nouns: Social media scientist Dan Zarrella analyzed 200,000 tweets that included links and found that those that included adverbs and verbs had higher click-through rates than those using more nouns and adjectives.

 

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CYDigital/marteq.io's insight:

This is a must-reference article. You have to use these techniques when writing headlines and tweets.

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Mark Pauze's curator insight, December 19, 2013 9:28 AM

Don't miss out on these helpful social media tips!  Research on how to get more social media hits.

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3 Content Creation Tips to Win the Battle for Attention - CMI | #TheMarketingAutomationAlert

3 Content Creation Tips to Win the Battle for Attention - CMI | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Basic/ Digest...


Here are three things you can do in your content creation efforts to get consumers to pay more attention to your brand.

 

Tip 1: Headlines

If you want to win the battle for attention, headline writing is a skill that you need to master. In the last three years content marketers have seen a radical change in the way we write headlines. Once sensational and provocative headlines were the purview of direct response advertisers and tabloids, but today they’ve gone mainstream. And for good reason — they work. If you want to rise above the clutter, your headline has to smack me in the forehead and get me to think, “I have to read this!”

 

Tip 2: Images

Your image selection is critical for both capturing attention and creating sentiment. The attention factor here is obvious: If you want people to read your headline, line it up next to the most interesting image or photo that you possibly can. Hint: If it looks like stock photography, it’s not going to win you any attention.

 

Tip 3: Optimize

Headline writing used to be mainly an art. Today, it is still partially art, but mainly it’s a science. To understand what content is working, you have to measure its impact, and optimize on an ongoing basis. I’ve written some headlines that I was in love with, but clearly no one else was. And, thanks to good analytics, I was able to find that out quickly and adjust accordingly.

 

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NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

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CYDigital/marteq.io's insight:

I've collected more than a few articles on the art of Headlines.

If you want to learn more, go here, click on Filter, and search the tag Headlines.

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Words to Use in Headlines, Posts and Tweets So Readers Share Your Stuff - SociallyStacked | #TheMarketingAutomationAlert

Words to Use in Headlines, Posts and Tweets So Readers Share Your Stuff - SociallyStacked | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

The most popular blog posts included these words in their titles:

• Smart

• Surprising

• Science

• History

• Hacks, Hackable, Hackers

• Huge/Big

• Critical

 

Over on Twitter, these words inspire readers to hit the “retweet” button most often:

• You

• Twitter

• Please

• Retweet

• Post

• Social

• Free

• Media

• 10

• Help

• Please retweet

• Great

• social media

• Follow

• How to

• Top

• Blog post

• Check it out

• New blog post

 

__________________________________

NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

Useful information, based on analysis. Worth using. Article also has FB-oriented words.

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Why Headline Testing is Still Valuable and 5 Variation Tips That Will Win - ClickZ | #TheMarketingAutomationAlert

Why Headline Testing is Still Valuable and 5 Variation Tips That Will Win - ClickZ | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
You need to write content that will actually sell. Here are 5 tips to write headlines worth testing.


Condensed...


5 easy tips for writing a headline worth testing:

-Understand the appeal of your product. Don’t guess what your users want! Talk to them. They will tell you why they like your product and will definitely tell you what they hate about it. Ask them through surveys, emails, over the phone, etc.

-Always add self-interest. If your target audience is left asking, “Why do I care?” or “So what?” then you have lost them before you even had a chance.

-Resist the temptation to be clever and practice being straightforward. You think you’re funny and/or smart and that’s okay, but your users don’t really care when it comes to headlines.

-Add curiosity to your headlines if you can. Curiosity has a lot of pulling power. If you can combine curiosity with self-interest, you usually have a winning headline.

-Test it before you test it! Once you have established the appeal, it’s time to write a straightforward, self-interest headline that promotes curiosity. Don’t try to get it right in the first 10 minutes. The best advice is to write as many headlines as you can and then come back and review them the next day.

 

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CYDigital/marteq.io's insight:

The fourth one is the biggie: catching the recipient's eye that will pique their curiosity. I've always found that to be the most important element. HOWEVER...the other element that I'm testing and finding success is the use of characters in the subject line.

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[TABLE] The Most (and Least) Effective Keywords in Email Subject Lines - Profs | #TheMarketingAutomationAlert

[TABLE] The Most (and Least) Effective Keywords in Email Subject Lines - Profs | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

For those who are distributing content (which should be ALL OF YOU!).


  • See the article at www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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