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Are heatmaps an underrated marketing tool? | Smart Insights

Are heatmaps an underrated marketing tool? | Smart Insights | The MarTech Digest | Scoop.it
A lot of marketing agencies, even the ones that are responsible for developing their client’s websites, don’t bother getting a heatmap subscription. They figure that through a tool like Google Analytics they’ll be able to see what people are doing on their clients’ sites, see what buttons/links they are clicking or not clicking, and be able to restructure things from there. And they can. But they are missing some important tricks.

The Advantage of Heatmaps

1. Speed

2. The Missing Links

3. The Dead Zones

4. Product Pages

5. Analytics Incorporated
CYDigital's insight:

Heatmaps are very simple to install, and should be used in conjunction with analytics. Don't ignore scrollmaps and clickmaps. For more: http://www.scoop.it/t/the-marketing-automation-report/?&tag=heatmaps

 

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing

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Increase Conversions with Heatmaps, Scrollmaps, and Clickmaps - The Good

Increase Conversions with Heatmaps, Scrollmaps, and Clickmaps - The Good | The MarTech Digest | Scoop.it
Whether or not it’s doing its job of transforming more strangers into loyal customers. It’s not always easy to tell, though. It’s tough to know whether or not that’s actually happening.

Heatmaps, scrollmaps, and clickmaps can help. Using them together can tell you exactly what people are doing on your website. So you can see – plain as day – if your landing page is pulling its own weight (or not).

They’ll tell you where people are looking. Whether they’re reading or not. And how interested they potentially are in what you have to offer.
CYDigital's insight:

A nice primer.

 

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How Simple Design Solutions Can Improve Your Business’s Email Marketing Campaigns [Infographic] - Relevance

How Simple Design Solutions Can Improve Your Business’s Email Marketing Campaigns [Infographic] - Relevance | The MarTech Digest | Scoop.it
Many email marketing campaigns fail to live up to expectations. What can business owners do when this happens? Use this infographic to improve email design.
CYDigital's insight:

Note the dearth of eyeballs over copy.

 

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How To Drive Conversions with Heatmaps - The Good

How To Drive Conversions with Heatmaps - The Good | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

And there's more: scroll tracking, movement tracking, etc. when you click through. Excellent guidance.

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