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Hootsuite Unveils 'Amplify for Selling' to Nurture Sales Pipeline using Social Insights - MarTech Series

Hootsuite Unveils 'Amplify for Selling' to Nurture Sales Pipeline using Social Insights - MarTech Series | The MarTech Digest | Scoop.it
Hootsuite announced the launch of ‘Amplify for Selling’, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering relationships that drive revenue. In conjunction with the Amplify for Selling launch, the leading social media platform is also publishing a new commissioned study, conducted by Forrester, on the state of social selling. Amplify for Selling is a new social selling solution complementing the robust functionality of Hootsuite’s employee advocacy offering, Amplify.

The easy-to-use mobile application enables sales reps to–

ACCELERATE SALES PIPELINE WITH TARGETED SOCIAL LISTENING

GARNER MORE BUSINESS BY BUILDING AND NURTURING RELATIONSHIPS ON SOCIAL

LEVERAGE HIGH-PERFORMING MARKETING CONTENT FOR MAXIMUM RESULTS

BUILD A SOCIAL PRESENCE ANYWHERE AND ANYTIME
CYDigital's insight:

This is significant for Hootsuite and for the B2B sales marketplace: an application from the leading social monitoring and management company that is focused on social selling.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Hootsuite Launches Hootsuite Impact and Hootsuite Valie Realization - DestinationCRM

Hootsuite Launches Hootsuite Impact and Hootsuite Valie Realization - DestinationCRM | The MarTech Digest | Scoop.it
Hootsuite, providers of a platform for social media management, today launched Hootsuite Impact, following the acquisition of social analytics company LiftMetrix in February. Hootsuite is also launching Hootsuite Value Realization services to help companies measure and maximize the business impact of their investment in social media.

CYDigital's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Hootsuite Acquires Social Media Analytics Provider LiftMetrix - CMSwire

Hootsuite Acquires Social Media Analytics Provider LiftMetrix - CMSwire | The MarTech Digest | Scoop.it
Hootsuite today announced its second acquisition in less than a month. The Vancouver, British Columbia-based social media management provider acquired LiftMetrix, a social analytics vendor.

The company said the acquisition complements Hootsuite Analytics, its existing social media metrics dashboard, and Hootsuite Insights, the social listening platform it built on technology it acquired from uberVu in 2014.
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Marketing tech firm Hootsuite acquires Facebook ad optimization startup AdEspresso - Business Insider

Marketing tech firm Hootsuite acquires Facebook ad optimization startup AdEspresso - Business Insider | The MarTech Digest | Scoop.it
Marketing tech firm Hootsuite announced on Tuesday acquiring the ad tech startup AdEspresso, in a bid to expand its paid advertising operations.

The AdEspresso platform allows advertisers to  test and optimize the creative of Facebook and Instagram ads.

With AdEspresso on board, Hootsuite is now launching Hootsuite Ads, a Facebook and Instagram optimization solution.

CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Buffer vs Hootsuite vs MavSocial: 3 social media tools go head-to-head - Memeburn

Buffer vs Hootsuite vs MavSocial: 3 social media tools go head-to-head - Memeburn | The MarTech Digest | Scoop.it
Here are three social media management tools to consolidate your promotional strategy across various social platforms.

Buffer has a free plan which is understandably limited in terms of features. It supports just one social profile for each platform, with the ability to schedule ten posts per profile. Paid version of Buffer is available at a starting price of US$10 a month.

Hootsuite’s free plan offers you the ability to manage up to three social media profiles. To get access to all the features, you need to invest in a paid plan that starts from US$9.99 per month.

MavSocial offers a free plan to manage your activities on Facebook and Twitter. It allows you to publish up to ten posts per network on a day-to-day basis. MavSocial’s Pro plan costs US$59 per month and it is scalable up to ten users and 50 social profiles.
CYDigital's insight:

CT for the feature comparisons.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Hootsuite Introduces New, Simpler Plans for Customers - Hootsuite Social Media Management

Hootsuite Introduces New, Simpler Plans for Customers - Hootsuite Social Media Management | The MarTech Digest | Scoop.it
We’re now able to offer our customers their choice of five plans: Free, Professional, Team, Business, and Enterprise.
CYDigital's insight:

Smart.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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Hootsuite adds support for Dropbox, Google Drive, Box, and Microsoft OneDrive - VentureBeat

Hootsuite adds support for Dropbox, Google Drive, Box, and Microsoft OneDrive - VentureBeat | The MarTech Digest | Scoop.it
Hootsuite has integrated itself into more services, giving social media managers additional resources for outreach and engagement with their company’s customers. Starting today, Hootsuite now allows photos and GIFs to be imported directly from Dropbox, Google Drive, Box, Microsoft OneDrive, and others to use when creating tweets, posts on Facebook and LinkedIn, and anything else related to social media.

Although video isn’t immediately supported, Hootsuite promises that integrations are in development and will be available “later this quarter.”

Adding support for cloud services is part of Hootsuite’s strategy to become the de facto dashboard for all your social media needs. Whether for personal or business usage, the company wants to demonstrate that it can scale to meet everyone’s needs, no matter what industry or business.
CYDigital's insight:

The de facto standard.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Hootsuite launches open APIs - FierceCMO

Hootsuite launches open APIs - FierceCMO | The MarTech Digest | Scoop.it
Social media management platform Hootsuite announced the launch of three open APIs for publishing, user management and URL analytics.

The new open APIs allow organizations to connect, extend and build integrations between the Hootsuite platform and in-house technology solutions.
CYDigital's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Hootsuite Acquires Social Selling App - DM News

Hootsuite Acquires Social Selling App - DM News | The MarTech Digest | Scoop.it

"Research on high-performing marketers released just today by Salesforce has 75% of them saying they're tracking ROI from their social selling efforts. Only 28%, by way of contrast, said the same last year. No surprise, then, that the social media marketing platform Hootsuite has announced the acquisition of the mobile app Sales Prodigy.

 

Sales Prodigy, which had already been included in Hootsuite's App Directory, supports more than 200 business integrations and applications to help salespeople consolidate social networks, listen for opportunities, filter out “noise,” and measure results."

CYDigital's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Hootsuite lays off 20 staffers - Vancouver Sun

Hootsuite lays off 20 staffers - Vancouver Sun | The MarTech Digest | Scoop.it
Hootsuite, the digital media darling of Vancouver that went from a start-up with a few people in a Downtown Eastside office to global company with 700-plus employees in barely seven years, has laid off 20 people.

Although in the euphemistic world of public relations-speak that was described as 20 employees “transitioned” out of the business, the news still reverberated around social media channels.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions. #MarTech #DigitalMarketing

CYDigital's insight:

3% reduction. Minor, but tread a little more carefully if looking at them.

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Hootsuite Offers Free Version Of Hootsuite Campaigns For Lead Generation - Marketing Land

Hootsuite Offers Free Version Of Hootsuite Campaigns For Lead Generation - Marketing Land | The MarTech Digest | Scoop.it
Hootsuite announced today that it’s offering free lead-generation tools, enabling all Hootsuite users to create sweepstakes and sign-up pages. Those are the two most popular features in Hootsuite Campaigns, an enterprise suite for managing contests, landing pages and UGC efforts that the company launched last year. 

The free features enable the creation of sweepstakes and lead-generation landing pages that in turn can be promoted on Facebook and Twitter. They can also be published on a Facebook tab. Hootsuite is also offering a Pro version of Campaigns with support for UGC galleries and photo and video contests that pull from Twitter and Instagram. The Pro level costs $50 a month or $35 if you are an existing Hootsuite Pro user.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Jump on this!

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TweetDeck Versus Hootsuite - The Essential Guide - RazorSocial

TweetDeck Versus Hootsuite - The Essential Guide - RazorSocial | The MarTech Digest | Scoop.it

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CYDigital's insight:

Apples and Oranges. If you need to manage more than just Twitter (and that's all of you), then it's Hootsuite. From RazorSocial: Click Here to download a comprehensive comparison of the top Hootsuite and Tweetdeck features.

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Hootsuite Review: 7 Features You Need to Use - RazorSocial

Hootsuite Review: 7 Features You Need to Use - RazorSocial | The MarTech Digest | Scoop.it

Digest...


1. Setting up Hootsuite Tabs

2. Geosearch – Targeting Based on Location

3. Setting up Hootsuite Filtered Streams

4.  HootFeed for Live Twitter Streams

5.  Hootlet for sharing
6. Monitor Social Conversations Using Hootsuite Apps
7. Hootsuite Publisher

 

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CYDigital's insight:

For you Hootsuiters out there: a few of these may be new to you. Click through for details.

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Hootsuite grabs $60M, buys social telephony startup Zeetl, & preps new ad tools

Hootsuite grabs $60M, buys social telephony startup Zeetl, & preps new ad tools | The MarTech Digest | Scoop.it

Digest...


The folks at Hootsuite continue to be busy. Today, the social media management provider announced $60 million in new financing, the acquisition of a social telephony company, and the addition of voice to its platform — plus the CEO is teasing more advertising tools.

 

The acquired company is Zeetl, which provides social voice technology to support customer service and social selling.


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CYDigital's insight:

So it's the inclusion of telephony into social customer service and social selling. The next thing you know, someone will include email.

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HootSuite CEO to Salesforce: Social Studio is an out-of-date copycat - VentureBeat

HootSuite CEO to Salesforce: Social Studio is an out-of-date copycat - VentureBeat | The MarTech Digest | Scoop.it

Intermediate/ Digest...


[The author] admits that when I saw one of the screens in Social Studio, one of the thoughts that came to mind immediately was: This looks a little like HootSuite.

 

Of course, Social Studio is a major enterprise app, and as such it has many screens and a great deal of functionality. Salesforce execs would likely argue convincingly that comparing just one screen to another product is unfair.

 

HootSuite is the leader in enterprise social, but this new Social Studio could be a significant threat. Salesforce has shown strong capability in acquiring customers for components of its marketing cloud and is an aggressive competitor. That said, it will likely appeal most to those who are already on the Salesforce platform.

 

HootSuite’s biggest competitive edge is that doing social for business is all that it’s focused on. It also has a strong app directory, with rich integrations into many different apps and platforms.

 

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CYDigital's insight:

The real question is: how many of SFDC's existing customers are HootSuite customers, and how will they be enticed to switch over to the integrated solution.

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Salesforce unleashes an enterprise social juggernaut, Social Studio (watch out, HootSuite) - VentureBeat

Salesforce unleashes an enterprise social juggernaut, Social Studio (watch out, HootSuite) - VentureBeat | The MarTech Digest | Scoop.it

Intermediate/ Digest...


CRM giant Salesforce, which has aggressively moved into the marketing technology and social spaces in the past three years by buying Pardot, ExactTarget, Radian6, and BuddyMedia, announced today that it is combining its two previously acquired social technologies together to create one uber-suite for social, to be called Social Studio.

 

“We rebuilt the whole product — it’s enterprise-scale, but simple as Facebook,” Lazerow told me. “This is the only social platform for social listening, and engagement, and analytics, and marketing.”

 

As you’d expect from Salesforce, the tool is enterprise-scale, with the ability to assign and manage social media users in multi-brand, multi-location, and multi-country scenarios, monitor content, and add workflows and approvals. It has a unified content marketing calendar that shows all upcoming content, and natively integrates with content discovery platforms like Kontera, Trendspotter, and Rallyverse, so you can simply find a piece of hot trending content, attach your messaging or twist to it, and schedule it for publication. It also has built-in macros to automate common tasks, and as many features as you’d expect from the love-child of two large, mature, and respected social tools.

 

The challenge for Social Studio, now a key part of Salesforce’s ExactTarget Marketing Cloud, will be to prove that it’s better for enterprise than HootSuite, clearly the current leader in the space. While other solo competitors such as Spredfast, Expion, Sprinklr, Hearsay nip at its heels, HootSuite’s 7-8 million users and its $165 million war chest are pretty well unmatched by anything except, perhaps, what the other major marketing suites from Adobe, Oracle, IBM, and others can put together.

 

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CYDigital's insight:

We all knew this was coming: just waiting for the acquisitions to be launched as a combined entity. And it will be just as successful as the Pardot offering as it becomes a regular part of the SFDC upsell. Would love to get my hands on internal SFDC competitive analysis vs. HootSuite.

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Hootsuite takes social media data to a visual level on desktop & mobile - VentureBeat

Hootsuite takes social media data to a visual level on desktop & mobile - VentureBeat | The MarTech Digest | Scoop.it

Basic/ Digest...


HooteSuite’s social media data is now going visual in a dashboard. The data specialists unveiled what they’re calling uberVUBoards, a dashboard widget offering a continuous scroll of valuable social media data to clients paying subscriber fees for the honor.

 

Clients can now measure in real time all those kernels of information so dear to mobile and desktop advertisers: measuring real-time sentiment, signal exposure, the top stories people are reading, and any kind of spikes in traffic. The beauty of uberVUBoards is that those using it no longer “have to dig” for the information.

 

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CYDigital's insight:

FWIW, as you continually evaluate vendors.

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Hootsuite announces integration with Marketo's marketing automation platform - The Hub | #TheMarketingTechAlert

Hootsuite announces integration with Marketo's marketing automation platform - The Hub | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
Hootsuite will provide Marketo with lead generation through social media


Basic/ Excerpt...


Social media management platform Hootsuite is joining forces with marketing automation software maker Marketo to provide lead generation capabilities from social media. The integration is available exclusively to Hootsuite Enterprise and Marketo customers, and is the latest external partnership available in Hootsuite's App Directory.

 

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CYDigital's insight:

Very nice, convenient. And smart.

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