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HubSpot's Revenue and Customer Additions Spike in the Third Quarter - The Motley Fool

HubSpot's Revenue and Customer Additions Spike in the Third Quarter - The Motley Fool | The MarTech Digest | Scoop.it

"What happened with HubSpot this quarter

  • Total revenue climbed 38% year over to $97.7 million.
  • HubSpot's core revenue driver -- subscription sales -- jumped 40% compared to the same time last year, reaching $93.2 million in the third quarter.
  • Professional services and other revenue grew 12%, to $4.6 million.
  • The company now has 37,450 customers, which is an increase of 47% from the year-ago quarter.
  • HubSpot's total average subscription revenue per customer is now $10,332.
  • The company's cash, cash equivalents, and investments at the end of the third quarter were $527.5 million.
  • HubSpot generated $1.8 million of free cash flow, compared to $1.5 million the same time last year."
CYDigital's insight:

Lots of cash which would help pay down an acquisition.

 

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HubSpot Launches Customer Hub, Conversations, and an Expanded Sales Hub - destinationCRM

HubSpot Launches Customer Hub, Conversations, and an Expanded Sales Hub - destinationCRM | The MarTech Digest | Scoop.it
Customer Hub is designed to help companies understand, respond, and grow through the success of their customers. In addition to the standard features like customer inquiry management, live chat, and ticket escalation, Customer Hub will also offer tools for automated customer feedback and Net Promoter Score tracking, sentiment analysis and churn forecasting, customer testimonial capturing, and knowledge management. 

HubSpot Conversations draws insights from the company's CRM and marketing data to give teams the full context of every interaction. With Conversations, teams can stay connected with customers and prospects at any time, wherever they are. Now a customer interaction that starts on Facebook can be picked up via live chat on the company site, for example, with all communications synthesized in one central inbox.

HubSpot also announced major updates to the professional tier of its Sales Hub. The enhanced Sales Professional tier adds automation, predictive lead scoring, and other advanced features for growing sales teams. It offers smart email templates, document tracking, automated meeting calendar functionality, web chat, predictive lead scoring, automated email sequences, deal and task automation tools, team management features, and custom dashboards and reporting features.
CYDigital's insight:

Eventually, HubSpot's CRM offering will be one of the most powerful CRM apps in the marketplace.

 

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Drift Adds $32M To Fuel The Shift To Conversation-Driven Marketing And Sales

Drift Adds $32M To Fuel The Shift To Conversation-Driven Marketing And Sales | The MarTech Digest | Scoop.it
Drift, the world’s first and only conversation-driven marketing and sales platform, today announced a $32M Series B round of financing. The round was led by General Catalyst, with participation from CRV and HubSpot -- all existing investors -- and Sequoia Capital, the latest investor in Drift.

This Series B investment will support Drift’s expansion into marketing automation and sales acceleration, a new office in San Francisco, and plans to add over 100 new employees in the next 12 months.
CYDigital's insight:

HubSpot continues to demonstrate that they get it. Without mucking up their model, their investment in Drift lets them know about the potential associated with messaging as the means for marketing automation communication.

 

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HubSpot Introduces Content Strategy Tool - Demand Gen Report

HubSpot Introduces Content Strategy Tool - Demand Gen Report | The MarTech Digest | Scoop.it
HubSpot Content Strategy is an SEO and content tool with an integrated growth methodology. As a result, the platform has several unique features, including:

Organize Content Into Topic Clusters – Designed to help marketers organize their content process into topics and adapt to the way modern search words.
Content Recommendations – Content Strategy can recommend content ideas that marketers should create based on topics and subtopics.
Content Optimization – The tool aims to help marketers optimize individual pieces of content and the overall structure of an entire topic cluster. This involves surfacing optimization advice for thin content, low-quality inbound links, lack of links between a subtopic and pillar page and more.
Track The ROI Of Your Content – Content Strategy is designed to help marketers see how many leads and customers are being generated from each topic cluster so they can track the ROI of their content creation and overall strategy.
CYDigital's insight:

Important feature for the application, and a precursor to AI.

 

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Is There Now An Opportunity In HubSpot Inc (HUBS)? - Simply Wall St

Is There Now An Opportunity In HubSpot Inc (HUBS)? - Simply Wall St | The MarTech Digest | Scoop.it
According to my valuation model, the stock is currently overvalued by about 95%, trading at $74.5 compared to my intrinsic value of $38.23. This means that the buying opportunity has probably disappeared for now. If you like the stock, you may want to keep an eye out for a potential price decline in the future. Given that HUBS’s share is fairly volatile (i.e. its price movements are magnified relative to the rest of the market) this could mean the price can sink lower, giving us another chance to buy in the future. This is based on its high beta, which is a good indicator for share price volatility.
CYDigital's insight:

FWIW. On solid ground.

 

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HubSpot Hires Scott Brinker to Drive Platform Growth - MarTech Advisor

HubSpot Hires Scott Brinker to Drive Platform Growth - MarTech Advisor | The MarTech Digest | Scoop.it
Scott Brinker, martech thought leader and editor of chiefmartech.com is joining HubSpot as the VP of Platform Ecosystem. In his new role, Scott will be tasked with growing and nurturing HubSpot’s technology partner community.
Scott’s hire comes at a time when HubSpot’s Connect Partner Program has grown to over 100 integration with new partners such as AdEspresso by Hootsuite, Terminus, AdRoll, and Brightcove.
CYDigital's insight:

Sorta inside MarTech news, but demonstrates the importance of the ecosystem.

 

Click to view the complete article from its original source.

 

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HubSpot acquires Motion.ai to launch marketing bot platform - VentureBeat

HubSpot acquires Motion.ai to launch marketing bot platform - VentureBeat | The MarTech Digest | Scoop.it
Marketing and sales company HubSpot today announced it has acquired bot creation platform Motion.ai. Terms of the deal were not disclosed. The acquisition will bring bots to HubSpot’s more than 34,000 customers for the first time.

HubSpot’s best-known bot may be GrowthBot, which was made last year by CTO and cofounder Dharmesh Shah. The Motion.ai platform can currently be used to create bots for Slack and Facebook Messenger, and for chat on websites. Motion.ai has been used by brands like T-Mobile, Kia, Sony, and Wix.

HubSpot acquired Motion.ai because the company has come to understand the importance of providing customers with services that reach them on chat apps.
CYDigital's insight:

Bots are nucleons that float in and around the MarTech stack, and have the capability of filling in empty gaps in coverage.

 

MarTech is the New Black. Get fashionable. Contact marketingIO to see how. #MarTech #DigitalMarketing

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Why HubSpot Inc. Could Be a Gold Mine for Growth Investors -- The Motley Fool

Why HubSpot Inc. Could Be a Gold Mine for Growth Investors -- The Motley Fool | The MarTech Digest | Scoop.it
How do you go about getting those sales? HubSpot offers three distinct products called a "growth stack" for inbound marketing and lead generation. First, there's a free customer relationship management system that's free to anyone but is optimized for small to medium-sized businesses. HubSpot doesn't explicitly say so in marketing the online software -- everything HubSpot offers is browser-based, in the cloud -- but it appears designed to entice would-be customers of its premium products, which include a sales tracker and its signature marketing suite, which including everything from blogging software, to social-media marketing tools, to search engine optimization, so the right content gets in front of the right people at the right time.

As a company, HubSpot emphasizes the marketing suite because customers who have success pay more in terms of subscription fees.
CYDigital's insight:

File this under Vendor Viability. HubSpot is strong, and not going anywhere (other than as an acquisition).

 

MarTech is the New Black. Get fashionable. Contact marketingIO to see how. #MarTech #DigitalMarketing

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HubSpot Unveils New SEO App To Help Identify Relevant Content Topics - Demand Gen Report

HubSpot Unveils New SEO App To Help Identify Relevant Content Topics - Demand Gen Report | The MarTech Digest | Scoop.it
HubSpot announced it has launched a new tool designed to help content marketers identify and validate topics that align with their prospects’ search and buying habits.

The solution, called HubSpot Content Strategy, leverages a new topic-based model on creating content that meets SEO objectives, as well as positions marketers to drive more traffic.

The company stated that the tool can also help marketers:

Optimize existing content and build clusters that help increase authority and organic traffic;
Serve search engines better information and content; and
Track content engagement (views and clicks), as well as the contacts and customers being generated by each topic cluster, to identify points of interest for prospective buyers.
CYDigital's insight:

In essence, HubSpot feature-sized a growth hack.

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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Is HubSpot Inc (HUBS) A Financially Sound Company? - Simply Wall St

Is HubSpot Inc (HUBS) A Financially Sound Company? - Simply Wall St | The MarTech Digest | Scoop.it
While ideally the debt-to equity ratio of a financially healthy company should be less than 40%, several factors such as industry life-cycle and economic conditions can result in a company raising a significant amount of debt. HUBS’s debt-to-equity ratio stands at 142.30%, which means that it is a highly leveraged company. This is not a problem if the company has consistently grown its profits. But during a business downturn, availability of cash may dry up, making it hard to operate.



A different measure of financial health is measured by its short-term obligations, which is known as liquidity. These include payments to suppliers, employees and other stakeholders. If an adverse event occurs, the company may be forced to pay these immediate expenses with its liquid assets. In order to measure liquidity, we must compare HUBS’s current assets with its upcoming liabilities. Our analysis shows that HUBS is able to meet its upcoming commitments with its cash and other short-term assets, which lessens our concerns for the company’s business operations should any unfavourable circumstances arise.
CYDigital's insight:

All is well. Let's say they went into a horrific dry spell. What would happen? Someone would buy it out if only for the client base.

 

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

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HubSpot's (HUBS) Revenues Up year-on-year in Q2 Earnings - NASDAQ

HubSpot's (HUBS) Revenues Up year-on-year in Q2 Earnings - NASDAQ | The MarTech Digest | Scoop.it
Hubspot, Inc. HUBS reported revenues of $89.1 million, showcasing a year-over-year increase of 37.1% in second-quarter 2017. The figure surpassed the Zacks Consensus Estimate of $86 million as well as the guided range of $85-$86 million. 

The year-over-year growth in revenues can be primarily attributed to the growing customer base. Total customers increased 40% year over year to 34,326. Marketing customers increased 30% to 26,560. 

Average subscription revenue per customer was up 6.6% year over year to $12,773. The company continues to witness rapid adoption of its $50 per month marketing starter product, but we believe this will hurt the average subscription revenue per customer in the near term.
CYDigital's insight:

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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HubSpot acquires AI startup Kemvi to arm salespeople with automated research - VentureBeat

HubSpot acquires AI startup Kemvi to arm salespeople with automated research - VentureBeat | The MarTech Digest | Scoop.it
Inbound marketing and sales company HubSpot has acquired Kemvi, a fledgling startup that uses artificial intelligence (AI) and machine learning to automatically extract information from websites, press releases, blog posts, and SEC filings in order to serve sales reps key insights into prospects. Terms of the deal were not disclosed.

Indeed, the company’s DeepGraph engine targets B2B companies with learning algorithms that can extract meaningful information and insights from any piece of digital text and then merge that with data and knowledge from companies’ own internal sales and marketing teams to forecast buyers’ behavior.
CYDigital's insight:

Powerful, and will play a significant role in ABM.

 

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Marketing Automation with HubSpot - Lynda

Marketing Automation with HubSpot - Lynda | The MarTech Digest | Scoop.it
CYDigital's insight:

As you know, Lynda offers online training (and is owned by LinkedIn). So FYI for HubSpot users or potential users.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Salesforce, Hubspot and Other ‘Verbs’ That Are Cloud Winners, Per SunTrust - Barron's

Salesforce, Hubspot and Other ‘Verbs’ That Are Cloud Winners, Per SunTrust - Barron's | The MarTech Digest | Scoop.it
Terry Tillman with SunTrust RobinsonHumphrey today initiated coverage on 13 different cloud software companies, assigning ten of them a Buy rating, including Salesforce.com (CRM), arguing you should look for “category killers,” whose business is “positioned to become verbs in their markets."

Tillman argues cloud software in general provides “attractive exposure to high growth opportunities” and that “20%-plus growth” in revenue can keep up for a while for these names, on average.

The other nine Buys are Blackline (BL), Everbridge (EVBG), RingCentral (RNG), HubSpot (HUBS), Instructure (INST), Q2 Holdings (QTWO), Ultimate Software (ULTI), Upland Software (UPLD), and Workiva (WK); Tillman’s three Hold-rated names are Manhattan Associates (MANH), Paylocity (PCTY), and Shopify (SHOP).
CYDigital's insight:

But where are the SaaS integrators?

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.
 
#MarTech #DigitalMarketing

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HubSpot CRM Integrates With LinkedIn Sales Navigator - MarTech Advisor

HubSpot CRM Integrates With LinkedIn Sales Navigator - MarTech Advisor | The MarTech Digest | Scoop.it
HubSpot, a provider of software products for inbound sales and marketing teams, has announced that it will be combining its CRM with the Sales Navigator of LinkedIn. This will allow the features of the Sales Navigator to be stored inside the company records and contact list in HubSpot CRM.
LinkedIn Sales Navigator is a tool for social selling and is one step ahead of the LinkedIn networking platform. It is a paid tool, and as a result, has a separate interface and parallel features. The features include an activity stream that combines updates and news from companies and individuals. The advanced search mechanism allows sales people to locate outreach, a separate messaging system, and more.
CYDigital's insight:

And please recall the price for the HubSpot CRM!! This combo is a great deal!

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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TwentyThree Integrates with HubSpot to Bring Video and Marketing Automation Together - Martech Series

TwentyThree Integrates with HubSpot to Bring Video and Marketing Automation Together - Martech Series | The MarTech Digest | Scoop.it
TwentyThree, the leading video marketing automation platform, announced an innovative cooperation with leading inbound marketing and sales platform — HubSpot. The new partnership would seamlessly bring video and marketing automation together.

CYDigital's insight:

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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HubSpot: How Much Is This Leader In The Marketing Automation Space Worth? - Seeking Alpha

HubSpot: How Much Is This Leader In The Marketing Automation Space Worth? - Seeking Alpha | The MarTech Digest | Scoop.it
Earlier in May, HubSpot released the results of its fiscal Q1.

Investors cheered the initial release with the shares rising 8% but since that time the shares have given up all of that advance.

While the company raised guidance, the raised guidance was far less than some reasonable tempo for sequential improvement and seasonality would suggest.

The company's new Freemium offerings are seeing traction and are enhancing the overall competitive position of the company.

The company, while still spending at increasing rates, has limited those increases to less than revenue growth.
CYDigital's insight:

Why important?: Tail may wag the dog and encourage product/market expansion. Could HubSpot CRM switch to paid?

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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HubSpot vs. Pardot: A Marketing Automation Melee - Fox Business

HubSpot vs. Pardot: A Marketing Automation Melee - Fox Business | The MarTech Digest | Scoop.it
In the end, you can't go wrong with either of these tools. They're both excellent and capable of helping you accomplish even the most complex marketing automation processes. However, because of HubSpot's tiered pricing, which lets users begin accessing the tool at the early stages of their email marketing journey, it's the more prudent buy. Additionally, HubSpot's unique features, its email editor, its ability to log VoIP calls through CRM, and its comprehensive list of templates, gives it a slight advantage over Pardot's own impressive set of unique features. This is why I recommend HubSpot over Pardot.

However, if a tool's UI is the most important aspect of your software-buying decision or if you're a heavy Salesforce user who wants to stay locked into that data ecosystem, then there's no reason not to test Pardot. It's a powerful and attractive tool that will help you get the job done. Winner: HubSpot.
CYDigital's insight:

Here's the deal: It all depends on your requirements. And that includes Marketo, Act-on, etc.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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HubSpot Makes 1st Startup Investment to Fill an Inbound Marketing Blind Spot - Bostinno

HubSpot Makes 1st Startup Investment to Fill an Inbound Marketing Blind Spot - Bostinno | The MarTech Digest | Scoop.it
HubSpot has made its first startup investment to cover a blind spot in inbound marketing.

The Cambridge marketing tech company announced on Monday it participated in the $10.3 million Series B round as a strategic investor for Atlanta-based Terminus, which provides account-based marketing software. Company spokeswoman Ellie Botelho confirmed to me that this is the company's first investment in a startup.

"It's a meaningful step in our ongoing mission to move from being an applications company to a platform company," Botelho said of the acquisition.
CYDigital's insight:

Something Salesforce should've been doing way back when the AppExchange was formed.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Call Loop Integrates with HubSpot - DestinationCRM

Call Loop Integrates with HubSpot - DestinationCRM | The MarTech Digest | Scoop.it
Call Loop, a provider of voice broadcasting and SMS marketing, has integrated with HubSpot, enabling users to create text to join campaigns as part of HubSpot customers' integrated marketing strategies. By leveraging Call Loop’s text to join software, HubSpot users can start promoting and marketing keywords to create automated multichannel marketing campaigns. With Call Loop’s SMS marketing software, users can build mobile lists and send voice and text messages to contacts with HubSpot's Workflows.
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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HubSpot Surges 9% on Q1 Beat, Higher Forecast - Barron's

HubSpot Surges 9% on Q1 Beat, Higher Forecast - Barron's | The MarTech Digest | Scoop.it
Shares of marketing technology vendor HubSpot (HUBS) are up $6.10, or over 9%, at $72.75, after the company this afternoon reported Q1 revenue that topped analysts' expectations, and a surprise profit per share where the Street had been expecting a loss, and beat with its outlook for this quarter and the full year as well.

Revenue in the three months ended in March rose 40%, year over year, to $82.25 billion, yielding EPS of $3 cents, excluding some costs.

Analysts had been modeling $79 billion and an 8-cent loss per share.

For the current quarter, the company sees revenue of $85 million to $86 million, and  profit in a range of negative two cents to break-even on a per-share basis. That compares to consensus for $84.7 million and a 5-cent loss.
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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HubSpot CRM Vs. Salesforce for Managing Customer Relations - Bluleadz

HubSpot CRM Vs. Salesforce for Managing Customer Relations - Bluleadz | The MarTech Digest | Scoop.it
For larger businesses with deep pockets and the need to integrate with a lot of the different apps that are available in the Salesforce marketplace, Salesforce is a great tool. However, for smaller businesses that don’t have thousands of contacts (or are already on HubSpot’s inbound marketing platform), the HubSpot CRM is the easier, more affordable solution.
CYDigital's insight:

CT for a detailed comparison. Really, it's apples and oranges.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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HubSpot and Brightcove Join Forces to Deliver More Individualized Video Analytics - DMNews

HubSpot and Brightcove Join Forces to Deliver More Individualized Video Analytics - DMNews | The MarTech Digest | Scoop.it
This new HubSpot-Brightcove alliance aims to provide better analytics in both areas.
When a potential customer fills out a custom, in-video, HubSpot form to watch a particular video, HubSpot and Brightcove can capture who that person is, and track his individual consumption habits — including what video player he used to watch the video, how much of the video he actually consumed, and what video topics he seemed to gravitate towards the most. 
CYDigital's insight:

A bit of an explanation as to the "why" for this recent announcement.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Peek inside HubSpot’s multi-million dollar SaaS growth strategy - Rocketship Agency

Peek inside HubSpot’s multi-million dollar SaaS growth strategy - Rocketship Agency | The MarTech Digest | Scoop.it

"While they have about a dozen sites over the years, it appears that there are 3 critical websites key to HubSpot’s online marketing strategy.

  • HubSpot.com
  • Inbound.org
  • WebsiteGrader.com

The bulk of their traffic is from inbound marketing, primarily through organic search. However, they are are also spending money on paid search ads. Their blog post CTAs and ads are driven to landing pages with a very basic level visual design, short form copy and a full lead form.

 

On their landing pages they offer hundreds of different lead gen incentives (to match their blog article content and the searcher’s intent) in exchange for a full lead. Beyond the lead they sell inbound marketing software for a subscription fee based on their customers number of CRM contacts."

CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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HubSpot Partners with Brightcove and Enthusem - destinationCRM

HubSpot Partners with Brightcove and Enthusem - destinationCRM | The MarTech Digest | Scoop.it
HubSpot, an inbound marketing and sales software company, has integrated Brightcove's video analytics directly into its platform.

The Brightcove and HubSpot integration automatically attaches detailed viewership data to contacts and allows for enhanced lead scoring, automated responses, and capturing leads with custom in-video forms. For example, HubSpot customers using the integration can score leads of those who watch 75 percent of a video higher than those who watch 25 percent and then send a specific follow-up email to each set of prospects based on the video that was watched.
CYDigital's insight:

Great match.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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