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Blog Post Ideas: Maximize Your Reach with the Right Topics - Moz

Blog Post Ideas: Maximize Your Reach with the Right Topics - Moz | The MarTech Digest | Scoop.it
A blog is only as effective as its posts. In this Whiteboard Friday, Rand offers six paths you can take to make sure your posts resonate with your audiences.
CYDigital/marteq.io's insight:

Action item: what is your ideation process for blog posts, and how does it compare?

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The Secrets of Content Ideation - CMI

The Secrets of Content Ideation - CMI | The MarTech Digest | Scoop.it
Search the topic you want to write about.
You may find you need to broaden or narrow your search to get the results you need. For instance, when following this process for this article, I might broaden the topic by searching for “why content marketing fails.”

Open each of the articles ranking on the first page of the search results.
This assumes all the results are relevant. If they aren’t, skip the irrelevant ones and move on to the second results page. Alternatively, change your search phrase.

Read each article carefully.
Write down their best points.

Write an article that incorporates all these elements.
And more.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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7 Tools for Generating Infinite Content Ideas for Your Blog - QuickSprout

7 Tools for Generating Infinite Content Ideas for Your Blog - QuickSprout | The MarTech Digest | Scoop.it
1. HubSpot’s Blog Topic Generator

2. BuzzSumo

3. Alltop

4. UberSuggest

5. Google Trends

6. Portent’s Content Idea Generator

7. Content Row’s Link Bait Title Generator
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Tools to Help Spark Ideas - CMI

Tools to Help Spark Ideas - CMI | The MarTech Digest | Scoop.it

Blog aggregators like Alltop, BizSugar, and Blog Engage mine useful content and products that are relevant to your field.

Consumer Barometer with Google is a tool that helps understand how people use the Internet across the world. 

Quora is another valuable community where real people ask real questions and discuss the content they’re interested in and issues they care about. Other valuable communities for trend monitoring include:

Use Ahrefs to monitor the activities and content of competitors:

an amazing content analysis tool that allows you to view what is performing best based on keywords. You can easily track the most popular content of any domain and search for interesting trends.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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CT for details to each.

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Innovation Excellence | The Collective Effort of Creativity in Ideation

Innovation Excellence | The Collective Effort of Creativity in Ideation | The MarTech Digest | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

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