Act-On goes mobile -- and old-school -- hooking in phone calls to marketing automation - VentureBeat | The MarTech Digest |


Marketing automation platform Act-On andIfbyphone announced a partnership today that integrates Ifbyphone’s call tracking with Act-On’s technology, helping marketers add good old-fashioned phone calls to their digital marketing metrics.


What that means is that Act-On customers will be able to monitor and track phone calls alongside other metrics such as website visits, email opens, and ad clicks, helping to build a better, more holistic view of return on investment for campaigns. Essentially it ties the last mile connection — you or me picking up the phone and directly calling a company — with the originating source of that engagement.



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