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The crazy-effective 12-month digital marketing campaign schedule - Marketing Land

The crazy-effective 12-month digital marketing campaign schedule - Marketing Land | The MarTech Digest | Scoop.it

Web marketing sprint 1: months 1–4

  • Persona/KPI interview & questionnaire
  • Analytics setup
  • Site audits
  • Topical keyword research
  • Information architecture analysis & implementation
  • Navigation optimization
  • Social strategy/review
  • Benchmark report


Web marketing sprint 2: months 5–8

  • Navigation implementation
  • Tag optimization
  • On-page optimization
  • Content messaging
  • Editorial calendar & blogging
  • Social media implementation
  • Information architecture analysis
  • Benchmark report


Web marketing sprint 3: months 9–12

  • Information architecture analysis
  • On-page optimization
  • SEO performance reviews
  • Social media implementation/blogging
  • Conversion optimization
  • Benchmark report
CYDigital's insight:

Really a brilliant outline that, with a few changes here and there, could be applied to any digital activity including marketing automation implementation.

 

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Mohd Nafees's curator insight, 3 August 2016, 18:24

digital marketing

 

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Considering A Marketing Automation Solution? 5 Simple Tips for Implementation - DemandGen

Considering A Marketing Automation Solution? 5 Simple Tips for Implementation - DemandGen | The MarTech Digest | Scoop.it

Key summary...


Here are five simple tips to consider as you implement marketing automation.

1. Align Your Sales And Marketing

2. Pick A Trailblazer

Sales adoption is key to the success of a marketing automation roll out. Pick a high-performing sales rep who is also open to new ideas, and make sure he or she understands marketing automation from a sales perspective. Then let this sales rep be an evangelist for the platform and explain its value to the rest of their team, spreading the message about how it can save sales reps time, identify qualified leads, and allow for more targeted follow-up.
3. Define A Process

4. Go Beyond The Defaults

5. Focus On The Content

If marketing automation is the engine powering modern sales and marketing departments, then content is the fuel. One of the biggest challenges many marketers face in making automation work is finding or creating relevant content for landing pages, drip campaigns, and more across a long sales cycle.

CYDigital's insight:

We've included the explanation behind points #2 and #5. #5 is obvious: content is the fuel to marketing automation. #2 is intriguing, and something to seriously consider. We don't know if a trailblazer is the right word, rather, you'll want to select the influencer amongst the sales team.


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