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Infer Debuts Behavior Scoring Solution for ABM - Demand Gen Report

Infer Debuts Behavior Scoring Solution for ABM - Demand Gen Report | The MarTech Digest | Scoop.it

"Building on Infer’s lead behavior and account fit scoring models, the company’s new Account-Based Behavior Scoring allows marketing teams to laser-focus their ABM campaigns on deals that are most likely to close quickly.

Infer’s Account-Based Behavior Scoring can help marketers identify marketing-qualified accounts (MQAs), drive engagement with the right people at the right times, gather faster feedback on ABM programs and measure pipeline acceleration.


The solution brings account engagement insight right into a company’s CRM system, so that go-to-market teams can see which people are showing increased activity. The solution can then pinpoint accounts that are likely to buy a particular product within a set time period. The solution allows marketers to analyze the quality of their ABM campaigns in real time and use the information to test various content, brand assets, channels and initiatives."

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Predictive scorer Infer unveils 'first account-based behavior scoring' - Marketing Land

Predictive scorer Infer unveils 'first account-based behavior scoring' - Marketing Land | The MarTech Digest | Scoop.it
This week, the Mountain View, California-based company enlarged its capabilities with what it described as the industry’s first behavior-only predictive scoring for accounts.

To unpack what that means, first consider that Infer has focused previously on two basic models for its predictive scoring: Account Fit and Behavior.

The Account Fit model scores whether a business is a “good fit” as a customer, based on relatively stable data points like the technology vendors it uses, its job postings and public filings, its business model, its tech tools and other such factors.

The Behavior model had been used by Infer primarily for leads (i.e., people), based on such time-based activities as pages visited on a client’s website, downloading of a white paper on a specific product, responses to an email marketing campaign and other actions.
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Infer Broadens Oracle Eloqua Integration With Behavioral Modeling Solution - Demand Gen Report

Infer Broadens Oracle Eloqua Integration With Behavioral Modeling Solution - Demand Gen Report | The MarTech Digest | Scoop.it
Predictive sales and marketing platform Infer has integrated with the Oracle Eloqua platform for a predictive behavioral modeling solution. The new feature is designed to help companies identify and prioritize which deals are most likely to close. Infer also announced an updated behavioral scoring solution for companies using Oracle’s Eloqua marketing automation system.
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FYI...

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Infer: B2B marketing gets predictive - The Hub

Infer: B2B marketing gets predictive - The Hub | The MarTech Digest | Scoop.it
The founders of Infer Inc. have long been in the business of figuring out what consumers will buy next. With Infer, they've been applying those same techniques to businesses that sell to other businesses.
To that end, the company last week announced a partnership with Terminus to extend predictive analytics to B2B advertising by combining the Infer Profile Management platform with Terminus' Account-Based Marketing platform. Moving into the B2B represents a “greenfield” opportunity for Infer, according to Vik Singh, CEO. Businesses already keep their data in the cloud. With the right APIs, that data can be accessed easily for Infer's predictive software to crunch.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Predictive analytics tech firm Infer sees record growth - FierceCMO

Predictive analytics tech firm Infer sees record growth - FierceCMO | The MarTech Digest | Scoop.it
Predictive analytics technology is a growing space in the marketing world, giving marketers the ability to leverage data to predict customer behavior. The buzz around predictive analytics solutions has paid off for predictive tech specialist Infer, which just announced a 500 percent jump in existing customer spend over the past quarter.

Infer launched its Prospect Management Platform last November and ties the rise in customer spending to that new offering. Infer also computed nearly 300 million predictions in Q4 2015, which represents a 150 percent quarter-over-quarter increase.

The Infer Prospect Management Platform puts a twist on predictive scoring solutions by giving marketers the ability to combine all of their buying signals into data-rich, descriptive and actionable profiles. Infer says this approach delivers key prospect information at a glance in order to help sales and marketing teams provide more personalized engagement and an improved customer experience.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Infer Launches AI-Powered Prospect Management Platform | Business Wire

Infer Launches AI-Powered Prospect Management Platform | Business Wire | The MarTech Digest | Scoop.it
Infer Inc., a leading provider of predictive technologies that help companies win more customers, today announced its launch of the first predictive prospect management platform for sales and marketing teams. Infer Prospect Management helps companies develop ideal customer profiles and expansion opportunities that unlock value with prospects and customers. The platform leverages artificial intelligence (AI) to make recommendations and trigger actions that help move prospects from one step in their customer journey to the next.

The new Infer Prospect Management platform enables segmentation using thousands of internal and external data signals, as well as predictive lead scores, to provide the most complete view of each prospect and help marketers and sales professionals determine their next-best programs and tasks.

Infer Prospect Management surfaces a wide range of attributes – from basic signals like contact title, company size or geography, to more complex characteristics such as a person’s role in the buying process, their recent marketing activity, their company’s overall fit for a product, or their current state within the customer lifecycle – along with detailed impact metrics. The platform empowers companies to easily define their high-value segments and buyer personas. Infer then triggers appropriate actions (i.e. recommended nurture programs, advertising, content, sales tasks, and more) for each profile group (i.e. “engaged SMBs”). Finally, the system helps companies expand beyond their existing prospects by analyzing outside data sources to identify new leads and markets to target next.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

FYI. And at some point we have to agree to a definition of AI. I'll just wait for Marc Benioff to do that.

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