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Is the influencer marketing bubble set to burst? - Econsultancy

Is the influencer marketing bubble set to burst? - Econsultancy | The MarTech Digest | Scoop.it
Is influencer marketing really a safe bet for 2018? Here’s bit more on the state of the industry, and what marketers can do to minimise the risks involved. 

Authenticity and trust is key to any successful influencer campaign, as consumers become all the more sceptical when it comes to forced and purely-commercial partnerships. 


Celebrity Intelligence’s Age of Social Influence report also highlights confusion around ROI, with marketers finding it difficult to measure true success, and instead relying on outdated metrics such as mainstream press coverage.

Finally, another reason investment in influencer marketing might not come to fruition could be due to changes in what actually generates real success. Last year, the general consensus seemed to be that micro-influencers were the key – i.e. individuals with 10,000 to 100,000 followers and theoretically a highly engaged audience. However, it has been suggested that the trend is perhaps a scam started by influencer marketing platforms. Essentially, as brands work with an increasing pool of small-scale influencers, ‘high’ engagement levels could be misleading - failing to translate to legitimate or large-scale impact, as well as diluting the quality of content.
CYDigital's insight:

Is the influencer marketing bubble set to burst? - Econsultancy

 

The author advocates for advocacy marketing in lieu of influencer marketing, and it's an intriguing concept.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Only 29% of influencer campaigns use trackable URLs for attribution - Econsultancy

Only 29% of influencer campaigns use trackable URLs for attribution - Econsultancy | The MarTech Digest | Scoop.it
Celebrity Intelligence this week released a new study, The Age of Social Influence, which includes some interesting findings about the evolution of influencer campaigns.
CYDigital's insight:

Only 29% of influencer campaigns use trackable URLs for attribution - Econsultancy

 

There's so much work involved with an Influencer program...excluding attribution!

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The Influencer Marketing Cheat Sheet - Visual Contenting

The Influencer Marketing Cheat Sheet - Visual Contenting | The MarTech Digest | Scoop.it
CYDigital's insight:

The Influencer Marketing Cheat Sheet - Visual Contenting

 

It can often be a panacea, so tread carefully.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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$1000 for Influencer Marketing: Top Guns Tell You How to Spend the Money - SEMrush

$1000 for Influencer Marketing: Top Guns Tell You How to Spend the Money - SEMrush | The MarTech Digest | Scoop.it
My 5 top strategies to reach out to influencers if you have limited budget are:

1. Try guest posting for influencers.
2. Attract influencers with group roundup posts.
3. Offer influencers free products or services.
4. Give influencers free and valuable feedback.
5. Engage influencers with affiliate marketing.
CYDigital's insight:

I have a better idea: save your money. If you don't have the time and resources, forget it.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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AI can now predict and guarantee the results of influencer marketing programs | ZDNet

AI can now predict and guarantee the results of influencer marketing programs | ZDNet | The MarTech Digest | Scoop.it
San Francisco, Calif.-based content marketing platform Linqia recently released its new platform that is intended to transform and scale influencer marketing.

The platform uses machine learning to analyze influencer content, determine brand affinity, and identify patterns that can predict an influencer's success based on the brand's goals.

Linqia reported that, in initial programs run through the platform, it drove 51 percent more engagement over the course of four flights through AI-driven insights and optimizations compared to single flight campaigns.
CYDigital's insight:

Machine learning is not AI. But still...

 

Let marketingIO create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us. #MarTech #DigitalMarketing

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Top 5 Influencer Marketing Tools for Content Promotion - Digital Marketing Institute

Top 5 Influencer Marketing Tools for Content Promotion - Digital Marketing Institute | The MarTech Digest | Scoop.it
How do you connect with influencers? How do you even find influencers? Fortunately, there are tools to automate influencer discovery and even influencer outreach. Let’s take a look at some of the most effective ways of finding people to promote your blog.
CYDigital's insight:

If you must pursue Influencer Marketing, be sure to find that one influencer. 

 

RYZZ: it’s a better approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Blogger Outreach SEO Link Building Definitive Guide - Beacon

Blogger Outreach SEO Link Building Definitive Guide - Beacon | The MarTech Digest | Scoop.it
Links are key to SEO success this blogger outreach definitive guide show you every step to get links. Learn how to find bloggers and build relationship, develop a never say die attitude to outreach
CYDigital's insight:

No reg required.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Only five percent of enterprises have integrated influencer marketing according to new report | ZDNet

Only five percent of enterprises have integrated influencer marketing according to new report | ZDNet | The MarTech Digest | Scoop.it
San Francisco based influencer management platform Traackr has released its global research report evaluating the current state of influencer marketing. The report, "Influence 2.0: the future of influencer marketing" highlights that current influencer marketing is tactical, with low-level financial and resource investment.

It states that this is a "fundamental failure of current programs" that hinder performance and prevent influencer marketing becoming a strategic investment at a board level. Although 71 percent of marketers rate influencer marketing as a strategic or highly strategic marketing category, 43 percent "experiment" with the practice. 28 percent only involve influencers at campaign level.
CYDigital's insight:

Not surprising at all. Influencer marketing lags behind other tactics.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Study: B2B Influencer Marketing Has Yet To Reach Full Potential - Demand Gen Report

Study: B2B Influencer Marketing Has Yet To Reach Full Potential - Demand Gen Report | The MarTech Digest | Scoop.it
  • Half of the respondents reported low influencer marketing budgets;
  • 55% of marketers plan to spend more on influencer campaigns next year;
  • Half of those surveyed said four or more departments within their companies engage with influencers now; and
  • 94% cited “improve brand advocacy” as a top goal for their influencer initiatives, followed by “expand brand awareness (92%) and “reach new targeted audiences” (88%).
CYDigital's insight:

More from the same report.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Majority of Enterprises to Increase Influencer Marketing Spending. What Goals Do They Have in Mind? - MarketingCharts

Majority of Enterprises to Increase Influencer Marketing Spending. What Goals Do They Have in Mind? - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Influence 2.0 - The Future of Influencer Marketing Research Report 2017 - Top Rank Blog

"1. 71% of marketers say their influencer marketing programs are strategic or highly strategic. 
2. 67% of marketers want to drive lead generation through the use of influencer marketing. 
3. 80% of marketers rate content marketing as most impacted by influencer marketing. 
4. 43% of marketers are experimenting with influencer marketing. 
5. 48% of B2C influencer marketing programs are ongoing. 
6. Marketing owns influencer marketing (70%) but PR engages with influencers most often (70%). 
7. 57% of marketers say influencer marketing will be integrated in all marketing activities in the next 3 years."

CYDigital's insight:

Not a big proponent, but if you are, CT.

 

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

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Amplero launches influencer optimisation capability | Research Live

Amplero launches influencer optimisation capability | Research Live | The MarTech Digest | Scoop.it
Using automatic aggregation of behavioural data, Amplero now enables the mapping of ‘customer influencer ego networks’ that identify the number, strength and intensity of connections, as well as the influence a customer has over the behaviours and actions of these connections. 

CYDigital's insight:

FYI...

 

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Five Things You Don't Know About Influencer Marketing - eMarketer

Five Things You Don't Know About Influencer Marketing - eMarketer | The MarTech Digest | Scoop.it
No. 1 FTC Guidelines Spell Scrutiny for Sponsored Posts

Federal Trade Commission guidelines require sponsored posts to be tagged as ads, meaning brands will have to be increasingly vigilant when influencers post on their behalf.

No. 2 Micro and 'Middle' Influencers Are Gaining Ground

No. 3 Instagram Is Becoming Influencers' Preferred Channel

No. 4 Video Brings 'Passion' to Sponsored Posts

No. 5 Effective Content Will Require a Leap of Faith
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marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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6 Steps to a Successful Social Influencer Marketing Campaign : Social Media Examiner

6 Steps to a Successful Social Influencer Marketing Campaign : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Identify the Goal for Your Influencer Marketing Campaign

#2: Define Your Ideal Influencer Profile

#3: Find Potential Influencers

#4: Reach Out to Influencers

#5: Provide Rewards

#6: Measure Your Results
CYDigital's insight:

It's all about the details. And the strategy is applicable to any channel used.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Influencer Marketing Automation: Finding the Right Balance - AdWeek

Influencer Marketing Automation: Finding the Right Balance - AdWeek | The MarTech Digest | Scoop.it
The key difference between a self-service platform and a turnkey program provider is the level of automation involved.

Self-service tools enable brands to login to the platform and more easily manage the time-consuming aspects of influencer marketing, from influencer selection to running post-program reports and analytics.

Turnkey influencer program providers offer many of the same capabilities as self-service platforms but require little setup, management or configuration on the part of the brand or agency. All of the matching, communication, program management, and performance analytics are automated through the platform and complemented with services from the provider’s dedicated brand and influencer success teams.
CYDigital's insight:

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

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The FTC isn’t going to save influencer marketing from itself, but the industry could - Marketing Land

The FTC isn’t going to save influencer marketing from itself, but the industry could - Marketing Land | The MarTech Digest | Scoop.it
The roots of the FTC’s guidance are found squarely in its approach to native advertising; in December 2015, the agency laid down guidelines that made clear the need to distinguish between editorial and promoted content. At the time, the language of the FTC’s guidelines left the door open when it came to disclosure requirements for different kinds of sponsored content: product placements, likes, tweets and other paid social amplification of content — in other words, influencer marketing.

The FTC clarified that all sponsored content is governed by the FTC guidelines for native advertising and that regardless of platform, all paid social endorsements must be labeled as such.

And most recently, the FTC communicated that efforts on the part of influencers to use hashtags such as #spons to disclose that promoted content is an ad won’t cut it. It remains unclear whether or not consumers can tell when a post is sponsored, though the FTC does have reason to be conservative in its assumptions; a 2015 study from Contently concluded that most consumers can’t distinguish between native advertising and editorial.
CYDigital's insight:

Grrrrrrrrrr...

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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12 of the Best Influencer Marketing Tools - HootSuite

12 of the Best Influencer Marketing Tools - HootSuite | The MarTech Digest | Scoop.it
1. Influencer Strategy Template
2. Followerwonk (free tool)
3. Hootsuite’s Search Streams (free tool)
4. Demographics Pro App for Twitter (free tool)
5. TrendSpottr for Instagram app
6. Geopiq
7. Google’s URL Builder (free tool)
8. Facebook’s Pixel (free tool)
9. Right Relevance Pro
10. Demografies
11. Riffle Twitter Insights
12. Insightpool
CYDigital's insight:

CT for links, descriptions, screen shots.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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How to Develop an Influencer Marketing Plan in 5 Steps - SEMRush

How to Develop an Influencer Marketing Plan in 5 Steps - SEMRush | The MarTech Digest | Scoop.it
  • Remember to first define your online audience: Influencer marketing begins with identifying your target customer and understanding who impacts how they’re discovering, evaluating and deciding to buy merchandise. 
  • Find the right influencers: Influence is subjective, so you’ll need to search for people who produce and share content that impacts your business or your customer’s decision-making. 
  • Monitor influencers for opportunities: Listen to your specific influencers and track their content. Ask the questions—what topics do they write about, what are they sharing, what questions are their audience members asking?
  • Take action and engage: Start building relationships through simple actions like following and sharing their links, get to know them, build trust, then plan actions that will enable you to work together.
  • Measure your outcomes: Keep track of the relationships you’re building and how they’re converting into concrete events like visits, introductions, mentions and eventually leads.
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Malcolm Ash's curator insight, November 14, 2016 3:02 PM

A good straightforward introduction to the topic.  

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Introducing the "Influencer Marketing Technology Landscape" - Marketing Land

Introducing the "Influencer Marketing Technology Landscape" - Marketing Land | The MarTech Digest | Scoop.it
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NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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The Big Directory of B2B Influencers - B2B News Network

The Big Directory of B2B Influencers - B2B News Network | The MarTech Digest | Scoop.it
1. Online Community Influencer Index

http://www.b2bnn.com/2016/04/online-community-influencer-index/

2. B2B Influencer Index

http://www.b2bnn.com/2015/12/b2b-news-networks-2015-b2b-influencer-index/

3. Social Intelligence Influencer Index

http://www.b2bnn.com/2016/04/the-2016-b2bnn-top-influencers-in-social-intelligence/

4. HR Influencer Index

http://www.b2bnn.com/2016/02/introducing-b2b-nns-2016-hr-influencer-index/

5. Big Data Influencer Index

http://www.b2bnn.com/2015/09/the-top-10-big-data-influencers-you-need-to-follow-on-twitter/

6. Marketing Influencer Index

http://www.b2bnn.com/2015/08/the-top-10-marketing-influencers-you-need-to-follow-on-twitter/
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The Problem with Influencer Marketing - Nichole Elizabeth Demere

The Problem with Influencer Marketing - Nichole Elizabeth Demere | The MarTech Digest | Scoop.it
So what happens when brands embrace the same group of influencers, whose voices are already loud and out there, who come from relatively privileged backgrounds? We get a whole lot of the same.

In the influencer version of “the rich get richer,” the loud and privileged are even more amplified, to the point where they saturate the conversation and drown out voices from marginalized groups. Pretty soon, everyone’s Twitter feed in the same niche looks identical, because they’re all re-tweeting the same influencers, over and over again. Is there an echo on here?

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

CYDigital's insight:

Influencer Marketing is a game of diminshing returns: a finite number of influencers spread over an increasing number of influencer seekers. CT for a solution.

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Influencer Marketing Planning Workbook - GroupHigh

Influencer Marketing Planning Workbook - GroupHigh | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Makes life much easier.

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How To Reach Out To Influencers So That They Can’t Say No - CrazyEgg

How To Reach Out To Influencers So That They Can’t Say No - CrazyEgg | The MarTech Digest | Scoop.it
How can you make sure that your content marketing doesn’t go unnoticed? How can you place yourself among the top marketing pros, and finally swim with the sharks?

Your best bet is to ride along on the coattails of those influencers. Before you get frustrated in disbelief and close this tab, hear me out! I’m telling you this because I experienced the results first hand, and it works.

My team and I reached out to hundreds of marketing experts and compiled a list of exclusive tips for creating addictive content. Every single one of those tips came from direct communication with those experts, and the content we created was seen and shared by some really influential marketers. I’m actually going to share my process with you in this handy guide, so that you can finally get your voice heard and no longer be marked as a small fish in a giant ocean of digital marketers.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

A very detailed and complete guide to help you with this challenge. Excellent material.

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3 Great Influencer Marketing Tools You’ve Never Heard Of - Klear

3 Great Influencer Marketing Tools You’ve Never Heard Of - Klear | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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The ROI of Influencer Marketing - Social Media Today

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

As you scroll through this, remember that there is a minimal degree of success with influencer marketing.

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