The MarTech Digest
548.5K views | +50 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Infusionsoft Announces Freemium Marketing Automation to Expand Its User Base - Customer Experience Matrix

Infusionsoft Announces Freemium Marketing Automation to Expand Its User Base - Customer Experience Matrix | The MarTech Digest | Scoop.it
Infusionsoft has always presented combined methodical management of its own business with evangelical cheerleading for its small business clients. The contrast was even greater than usual at the company’s annual ICON conference in Phoenix this week. For Infusionsoft managers, the big news was a new product called Propel, which delivers prepackaged programs for business owners who don’t want to get involved in the details of marketing. 

Propel addresses a fundamental problem that has limited the growth of all small business sales and marketing systems: the vast majority of small business owners don’t have the time, money, skills, or interest to use them well.  Vendors have addressed this either by reducing the required effort through easier-to-use interfaces, content templates, and prebuilt campaigns, or by providing services that do the work on business owners’ behalf.  Infusionsoft has done both and also used a relatively expensive mandatory start-up package ($999 or higher) to screen out buyers who aren't serious about using the system. 
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

GetResponse vs. Infusionsoft: Which Marketing Solution Is Better for You? - Growmap

GetResponse vs. Infusionsoft: Which Marketing Solution Is Better for You? - Growmap | The MarTech Digest | Scoop.it
GetResponse is better known for their email marketing solution, which has expanded into an all-in-one marketing platform for small businesses. The platform includes webinar integration, lead scoring, landing page creation and testing, and marketing automation.

Infusionsoft is an integrated customer relationship management (CRM) and marketing automation solution focused on lead capture. It also has integrated email marketing.

Whereas Infusionsoft has a CRM built in and can also integrate with Salesforce and other CRMs, GetResponse does not. However, it does support integration with twenty common CRMs including Salesforce.
CYDigital/marteq.io's insight:

Tread very carefully with GetResponse. See if their reporting fits your needs.

 

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.