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What to Post on Facebook, Instagram, Twitter, LinkedIn, and More - Buffer

What to Post on Facebook, Instagram, Twitter, LinkedIn, and More - Buffer | The MarTech Digest | Scoop.it

"Here are the general guidelines:

  • Facebook: Videos and curated content
  • Instagram: High-res photos, quotes, Stories
  • Twitter: News, blog posts, and GIFs
  • LinkedIn: Jobs, company news, and professional content
  • Pinterest: Infographics and step-by-step photo guides
  • Google+: Blog posts that you want to rank on Google"
CYDigital/marteq.io's insight:

Pretty much what you would expect.

 

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

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The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic] - MarketingProfs

The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
With so many targeting options for Facebook and Instagram advertising, figuring out which is right for you can be hard. These are all the targeting choices to help you find your ideal audience.
CYDigital/marteq.io's insight:

Suffering from MarTech FOMO? We’ve got the cure. Contact marketingIO. #MarTech #DigitalMarketing

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Instagram Business Profiles: Why Marketers Should Upgrade : Social Media Examiner

Instagram Business Profiles: Why Marketers Should Upgrade : Social Media Examiner | The MarTech Digest | Scoop.it
Key takeaways mentioned in this episode:

  • Learn more about the Instagram algorithm.
  • Create an Instagram business profile.
  • Explore emoji conversions.
  • Take a look at Iconosquare, Squarelovin, and Agorapulse.
  • Check out TouchRetouch.
CYDigital/marteq.io's insight:

One of the better how-tos regarding Instagram.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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piyades's comment, October 15, 2018 6:59 AM

we can now watch instagram stories without anyone realizing it. In my opinion awesome innovation we can also make a location search https://www.picstalker.com/
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47 Best Instagram Marketing Tools For Ecommerce Success - RisePro

  • Instagram tools for image & video creation
  • Instagram management tools for planning & scheduling content
  • Instagram tools for measurement and analytics
  • Instagram account management and growth tools
  • Instagram marketing software for ecommerce stores
  • The rest of the best Instagram marketing tools
CYDigital/marteq.io's insight:

Too many to scoop, so please CT.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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What Marketers Need to Know About the Social Video Ad Trend - 360i

What Marketers Need to Know About the Social Video Ad Trend - 360i | The MarTech Digest | Scoop.it
Facebook In Stream Video Ads: Advertisers now have access to In-Stream advertisements that serve ads within Live or previously live content (more information here). For publishers, this is an opportunity to monetize highly consumed video content. For Facebook, this increases the amount of ad inventory they have within newsfeed, a problem they addressed last year. For advertisers, this update will lay the foundation for stronger video performance on social due to the more traditional placement of the ads before or during content.

Instagram Story Ads: Ads are being introduced in this area of Instagram to take advantage of the 150 million users who consume Story content every day. These ads will look very similar to those on Snapchat, they will appear between user content and will be focused on generating reach. Compared to SnapAds though, these ads will benefit from Facebook’s targeting capabilities and troves of user data. Initial rollout will be limited to a handful of brands at launch, with a global rollout coming in the next few weeks.
CYDigital/marteq.io's insight:

Inevitable. Online streaming closer to killing the networks.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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[UPDATED] Using Instagram to Drive Conversions & Grow a Community - Ladder

[UPDATED] Using Instagram to Drive Conversions & Grow a Community - Ladder | The MarTech Digest | Scoop.it
Over the course of five months, we ran tests for a consumer-focused social platform aimed at driving app installs. And developed their Instagram community.

Here are the results >>

  • A 530% increase in Instagram followers, from 1300 to 8000+.
  • More than 350 new app installs.
  • A customer acquisition cost of $0.14 per app install.
The most efficient and cost-effective way to grow your Instagram audience and get more conversions from that social channel is by actively engaging with a targeted audience.
CYDigital/marteq.io's insight:

DON'T DISCOUNT THIS! Ladder does some excellent digital marketing!

 

From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing

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Why Instagram Matters to Marketing [Infographic] - Profs

Why Instagram Matters to Marketing [Infographic] - Profs | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Dark marketing clouds ahead? Let us help you see clearly. Contact us. #MarTech #DigitalMarketing

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30 best Instagram marketing tools for your business | ClickZ

30 best Instagram marketing tools for your business | ClickZ | The MarTech Digest | Scoop.it

Instagram can be challenging for marketers when searching for the right kind of tools.

Here’s an attempt to help you improve your Instagram marketing efforts, with a collection of tools for scheduling, editing, content management, curation, measurement and more…

CYDigital/marteq.io's insight:

Not big on Instagram for B2B, but this is a great collection.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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piyades's comment, October 15, 2018 6:59 AM

we can now watch instagram stories without anyone realizing it. In my opinion awesome innovation we can also make a location search https://www.picstalker.com/
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Instagram Report: How to Post Like the Fortune 500 – TrackMaven

Instagram Report: How to Post Like the Fortune 500 – TrackMaven | The MarTech Digest | Scoop.it
We analyzed a year’s worth of Instagram content from Fortune 500 brands to find out. Our new ebook — The Fortune 500 Instagram Report — examines the Fortune 500’s usage of Instagram, including their posting strategies, benchmarks for follower growth and engagement, and more.

Why Instagram? Because amongst both B2B and B2C brands, Instagram is the social network with the highest average engagement levels. In fact, B2B brands sees 20 times more engagement on Instagram than on LinkedIn.
CYDigital/marteq.io's insight:

CT for access to the report.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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3 Instagram Analytics Tools for Marketers : Social Media Examiner

3 Instagram Analytics Tools for Marketers : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Simply Measured

Simply Measured advertises its analytics tool as being the “end-to-end analysis of all your social media networks,” and this includes Instagram. It can be a great tool for marketers. Simply Measured offers a variety of reports and analyses, some of which are free and some are available only with a paid plan.

#2: Iconosquare

Iconosquare’s analytics allow you to track important metrics like follower growth and losses, best times to post for maximum engagement, engagement rates, and engagement growth. It also shows your best performing content, both in terms of likes and comments.

#3: Sprout Social

Sprout Social is a popular tool that many businesses already use, and it offers detailed reporting on a profile’s Instagram activity. You can find analytics under the Reports section. You can see detailed information on daily growth in followers (and how much that number increased or decreased in the past month), the number of posts you’re sharing, your most used hashtags, your most engaged hashtags, and the number of engagements (both in total and the rate of engagement per medium).
CYDigital/marteq.io's insight:

More details to each when you CT.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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How To Use Instagram For Businesses [INFOGRAPHIC] - TechWyse

How To Use Instagram For Businesses [INFOGRAPHIC] - TechWyse | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

Not high on the B2B priority list, but if it's there...

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Robyn Harrison's curator insight, September 7, 2014 7:03 PM

Could easily be adapted to help support and promote services within your school's Resource Centre/Library.

 

Be creative.

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Infographic To Build The Perfect Instagram Profile - MarketingThink by Gerry Moran

Infographic To Build The Perfect Instagram Profile - MarketingThink by Gerry Moran | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:
  • See the article at marketingthink.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Instascoop Magazine's curator insight, May 16, 2013 9:15 PM

Want to know how to build the perfect Instagram Profile.. Well here it is.. read through it all and you might just find something you never knew about..