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Breaking Down Barriers Between Marketing Tech And Site Code - MediaPost

Breaking Down Barriers Between Marketing Tech And Site Code - MediaPost | The MarTech Digest | Scoop.it
Here are some ways companies are working around the code barrier:

•Leaving segmentation to places where it doesn’t break anything.

•Pulling engagement behavior into a separate, less fragile environment. 

•Sharing site ownership between marketing and development. 

And this situation will get even better based on a few more developments on the horizon:

•More API-like gates to enable low-risk sharing of information between data sources (like marketing sites) and insights developers (like Segment). 

•More of a modular approach for tracking, creating a safe area within the code where marketers can drop tags and enable tracking without affecting the display. 
CYDigital/marteq.io's insight:

It's inevitable that there will be code issues, especially with a fully integrated stack.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Marketing data integration: Don’t neglect the fundamentals - VentureBeat

Marketing data integration: Don’t neglect the fundamentals - VentureBeat | The MarTech Digest | Scoop.it
  • Collectively exhaustive: Your connectivity layer should be “fit for purpose” for powering your entire stack, not just a component of it. 
  • Low maintenance: Your connectivity layer should eliminate, or at least minimize significantly, the overhead associated with maintaining third-party APIs. 
  • Open: Your connectivity layer should be partner and channel agnostic.  
  • Flexible: Your connectivity layer should be able to “translate” in order to support all of the various schemas utilized by each of the endpoints across your marketing stack. 
  • Secure: Your connectivity layers needs to be secure and reliable from end to end. 
CYDigital/marteq.io's insight:

We don't see it yet, but a performance monitoring device that covers the integrated stack is needed. Software-based.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Best Zapier Alternatives - Automation Fuel

Best Zapier Alternatives - Automation Fuel | The MarTech Digest | Scoop.it
Workato
IFTTT
Bip.io
OneSAAS
CYDigital/marteq.io's insight:

CT for descriptions and comparisons.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Zapier vs. IFTTT: The Best Tool for Task Automation - TechnologyAdvice

Zapier vs. IFTTT: The Best Tool for Task Automation - TechnologyAdvice | The MarTech Digest | Scoop.it
When comparing Zapier vs. IFTTT, you’re not exactly comparing equals. IFTTT is free, but comes with some of the complicated issues you’d find with any open-source tool. The number of connections it provides makes it a great choice for folks who want to automate their home and simple data chores, or for small businesses that can trade a little time for the price of a free product. Zapier is a business-oriented tool meant to help speed business processes. That means most of its integrations are made for sales, marketing, and IT. 

Both of these tools build their models on third-party connections, so keeping those connections current and backfilling information when the connections break will present itself as your newest maintenance task. In the long run, you’ll find that refreshing your connection every so often is a small price to pay in exchange for all those manual tasks you no longer have to think about.
CYDigital/marteq.io's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

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Lack of Integrated MarTech Platforms Hurting Omnichannel Activities - MarketingCharts

Lack of Integrated MarTech Platforms Hurting Omnichannel Activities - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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222 Zaps to Crush Your Current Process Automation - process.st

222 Zaps to Crush Your Current Process Automation - process.st | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

I only scooped this to show you the breadth of zaps. Above is a clipped summary of the categories: CT for details.

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Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications - MarketingLand

Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications - MarketingLand | The MarTech Digest | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

CYDigital/marteq.io's insight:

Data Connectors: it ain't easy. But with it comes attribution!

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Colabo scores $7M to build a bigger bridge between CRMs and social networks - VentureBeat

Colabo scores $7M to build a bigger bridge between CRMs and social networks - VentureBeat | The MarTech Digest | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

CYDigital/marteq.io's insight:

At $20/user/month, it's worth a test.

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5 Things CMOs Need To Know About APIs - MarketingLand

5 Things CMOs Need To Know About APIs - MarketingLand | The MarTech Digest | Scoop.it

Digest...


1.  Be Where Your Customers Are, No Matter What The Channel

The notion of gaining access to all those devices is daunting. Luckily, there’s a fast-track solution. APIs let you securely serve up your data, services, or content, enabling developers to build apps for any device using that data.

 

2. Partnering For Digital Network Effects

APIs make it easy to exchange data and integrate with partners. Your partners, in turn, can extend the value of your data and create something even more valuable.

 

3. In The Digital Economy, Innovation Happens Outside Your Box

APIs not only let you showcase your business on mobile devices and create network effects with partners to fuel innovation. They open up access to millions of app developers around the world who are hungry to build the next big thing.

 

4. Survival Of The Fastest

APIs are the business technology that removes organizational, technical, and security barriers to unlock the value inside your enterprise. They make it easier for a CIO to say “yes” to a CMO while maintaining security and control. They’re a simple interface on complex systems that provides the agility to react when market and customer expectations shift.

 

5. Become A Real Digital Business

CMOs need to understand how new technologies like APIs help create value for customers. CIOs need to understand how customer and market expectations must drive their technology decisions. In other words, the partnership must center around the customer.

 

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CYDigital/marteq.io's insight:

For homegrown systems, APIs open up your finely built engine to a variety of functions from 3rd parties. So don't exclude the legacy systems: APIs take internal systems to much higher levels.

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New Study Confirms Marketers Missing Critical Technology Integration Capabilities - Forbes

New Study Confirms Marketers Missing Critical Technology Integration Capabilities - Forbes | The MarTech Digest | Scoop.it

A study of marketers released today confirms that the skills and technologies needed to deliver well-orchestrated omni-channel customer experiences are lacking at most companies. The research conducted by Signal, a marketing technology firm, quantifies the gap between expected benefits of integrated marketing platforms and the current state of fragmented systems. Over 90% of marketers believe that highly integrated platforms will help deliver more efficient programs, better customer experiences and higher marketing ROI. However, because marketers have on average 17 different applications that are highly integrated at only one quarter of the companies surveyed, fewer than 5% of marketers believe their platforms have them well prepared to move ahead with cross-channel marketing.

 

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CYDigital/marteq.io's insight:

And you can access the study here: http://www.signal.co/resources/state-marketing-technology-stack/ 

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Six Reasons to Integrate Your CRM with Marketing Automation - Vocus | #TheMarketingTechAlert

Six Reasons to Integrate Your CRM with Marketing Automation - Vocus | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Basic/ Excerpt...


  1. Integration improves efficiency. Data doesn’t have to be entered multiple times. It can be entered in one place and synced to the other.
  2. Integration maintains the most up-to-date records. By integrating your CRM with marketing automation software, any updates to a contact’s record are shared across both platforms. No team has to worry that the information is out of date or incorrect because the integration double checks work.
  3. Integration improves communication. The marketing department can see what the sales team is doing and vice versa. Communication not only improves between the two of them but also between them and the customer and between them and the stakeholders.
  4. Integration improves the customer experience. Marketing automation shows where a prospect is on the purchasing journey cycle. The CRM and sales team only step in once the prospect is sales ready.
  5. Integration results in better quality leads. Marketing automation is for finding and nurturing leads. As those leads mature, they can be shared with the sales team because they are quantifiably and qualitatively ready to make a purchase.
  6. Integration encourages collaboration. Marketing and sales are meant to work together. Their success is dependent upon one another. Integrating a CRM with marketing automation is a technological way of encouraging collaboration and cooperation within the workplace.

 

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CYDigital/marteq.io's insight:

It HAS to integrate, i.e., if you're considering an MAP that doesn't integrate with your CRM, reconsider.

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Salesforce vet launches new app that tackles the enterprise's dirty little secret - VentureBeat | #TheMarketingTechAlert

Salesforce vet launches new app that tackles the enterprise's dirty little secret - VentureBeat | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Basic/ Excerpt...


Tactile CEO Chuck Ganapathi, a former Salesforce executive, aims to simplify enterprise software the same way Dropbox and iCloud did for consumer storage.

 

Today, enterprise software startup Tactile officially launched Tact, a free iOS app for sales professionals that syncs data from email, LinkedIn, and Salesforce. Rather than bouncing around between all those different repositories, salespeople can use Tact as a central, mobile hub to manage their relationships with leads and customers.

 

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CYDigital/marteq.io's insight:

"Sync" is the biggest issue facing marketing technology today. And if someone can bring to market an all purpose sync engine, all these disparate parts can co-exist.


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