The MarTech Digest
545.5K views | +12 today
Follow
Your new post is loading...
Scooped by CYDigital
Scoop.it!

How to Build an Interactive Quiz in Email - Email on Acid

How to Build an Interactive Quiz in Email - Email on Acid | The MarTech Digest | Scoop.it
Email on Acid sent a fun interactive email for the 4th of July featuring a "choose your adventure" format where the reader had a choice of sending an email without testing on Email on Acid or after testing. There were a few tricks in the email such as a ticking clock, but at the core the email uses a "quiz format" where successive pages are displayed based on a selection of options from a previous page within an email. Such a setup can accommodate a multitude of other interactive email scenarios that we will go into detail later, such as product listing filters, games, tutorials and carousels.

CYDigital's insight:

EOA always provides the code. CT to copy/paste.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

3 Ways To Create Interactive Content On a Budget - SEMrush

3 Ways To Create Interactive Content On a Budget - SEMrush | The MarTech Digest | Scoop.it
1. Quizzes

2. Calculators

3. Social Media Contests
CYDigital's insight:

Just be sure you know where it fits in your customer's journey.

 

RYZZ: it’s a better approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

[FREE] Interactive Element Ebook from Email Monks

[FREE] Interactive Element Ebook from Email Monks | The MarTech Digest | Scoop.it
It is an age of interactivity and more time a subscriber spends on your email, more are the chances of them converting. This Ebook throws light on all the different interactive elements that make emails more engaging. To have a hands-on with the different interactive elements shown in the Ebook, you can even avail samples of each, right in your inbox.

THE EBOOK COVERS
Different interactive email elements
Real world applications
Emails from brands who have used specific elements in their emails
Compatibility and Fallback for different email clients
CYDigital's insight:

They would know!

 

Monetize your excess MarTech with RYZZ. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Interactive Content Fuels Customer Experiences [Research] - CMI

Interactive Content Fuels Customer Experiences [Research] - CMI | The MarTech Digest | Scoop.it
Discover the latest research on interactive content and marketing, including the top reason for using it – Content Marketing Institute
CYDigital's insight:

Surprised that it is used at all during BOFU.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

How to Build an Interactive Quiz in an Email —Litmus Software, Inc.

How to Build an Interactive Quiz in an Email —Litmus Software, Inc. | The MarTech Digest | Scoop.it
We’ve had great success with our interactive emails using live Twitter feeds and hidden golden tickets to promote Litmus Live over the past couple of years. For Litmus Live 2017 we added a new twist—an interactive quiz inside the email. To “unlock” an entry and win a golden ticket, subscribers had to answer each of the five questions in the quiz correctly.

IWe had a few requests from the email community asking how we created the email. Here’s a breakdown of how you can build your own interactive quiz in an email.
CYDigital's insight:

Warning: An excellent idea, just be careful with Outlook. Testing a must! Trouble with Outlook means you need a backup image.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

10 best tools to create interactive content for your website or blog - Lilach Bullock

10 best tools to create interactive content for your website or blog - Lilach Bullock | The MarTech Digest | Scoop.it

"1) Content Tools
2) QZZR
3) Webyclip
4) SnapApp
5) Ceros
6) Guides.co
7) Mapme
8) Apester
9) Boombox
10) Ion Interactive"

CYDigital's insight:

An eclectic mix. A must CT for the details, links, etc.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

How Personalization Takes Interactive Content to the Next Level - Marketing Insider Group

How Personalization Takes Interactive Content to the Next Level - Marketing Insider Group | The MarTech Digest | Scoop.it

"Conditional text when someone fills out a lead form or answers a question, conditional text allows you to pull in the information they’ve submitted and distribute it throughout the rest of the experience.

 

Conditional content: conditional content means you can present different content to the user based on their behavior during the experience and their interactions with it.

 

Custom download: offer your audience a custom download (usually a type of  document), providing them with a tangible takeaway from the experience."

CYDigital's insight:

You need automation to knock this out effectively.

 

Dark marketing clouds ahead? Let us help you see clearly. Contact us. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Using Interactive Email to Highlight Content - EmailonAcid

Using Interactive Email to Highlight Content - EmailonAcid | The MarTech Digest | Scoop.it
Forums - Hover Animation

Email Templates - Side-Scrolling Image

Events - Image Carousel

Editor - Animated GIF
CYDigital's insight:

What I love about EmailonAcid: they give you the code to create that which they describe.

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Are Lead Forms Dead? | MarTech

Are Lead Forms Dead? | MarTech | The MarTech Digest | Scoop.it
If you think of your website as a digital sales rep (as you should), static content sprinkled with lead forms is akin to a sales rep who hogs the conversation, sounds like a broken record, and delivers the same tone-deaf pitch to any prospect that crosses his path. That’s what interactive content can deliver.

Examples of interactive content include:

Appointment Scheduler 
Assessments 
Calculators 
Chat 
Custom Path/Promos 
Instant Check
Instant Win 
Interactive Infographics 
Pay with a tweet/social share 
Quizzes 
Story Microsites 
Trivia 
Video 
CYDigital's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Three Ways B2B Marketers Can Put Interactive Content To Work - Forrester

Three Ways B2B Marketers Can Put Interactive Content To Work - Forrester | The MarTech Digest | Scoop.it
CYDigital's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

9 Types of Interactive Content for Innovative Lead Gen - Act-On

9 Types of Interactive Content for Innovative Lead Gen - Act-On | The MarTech Digest | Scoop.it

1. Quizzes (or Polls).
2. Interactive white papers and ebooks.
3. Assessments/Graders.
4. Videos.
5. Interactive infographics
6. Calculators.
7. Solution or Product Finders.
8. Games. 
9. Contests.

CYDigital's insight:

And here's a perfect example of #6:

http://contact.marketingio.com/mpm-lp1/ 

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Using Interactive Content to Build a Scalable Account Based Marketing Program - Marketing Insider Group

Using Interactive Content to Build a Scalable Account Based Marketing Program - Marketing Insider Group | The MarTech Digest | Scoop.it
ABM represents an effort on the part of marketing to accelerate pipeline and drive sales. Interactive content is simply the best tool to get the data you and your sales team need to have the right conversations and make the right sales.

Make it easy on yourself by placing interactive content at the core of your ABM strategy. Gather the kind of data you need on prospects throughout your target universe, then deliver the kind of content they want to engage with.
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Use of Interactive Content on the Rise [Research] - CMI

Use of Interactive Content on the Rise [Research] - CMI | The MarTech Digest | Scoop.it
Learn what marketers say about interactive content and best practices to incorporate in your content marketing program – Content Marketing Institute
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Interactive Content: The Good, Bad, and Wicked Cool

Interactive Content: The Good, Bad, and Wicked Cool | The MarTech Digest | Scoop.it
If interactive content is so versatile, powerful, and immersive, why don’t all content efforts incorporate these techniques? For starters, interactive features can be more expensive and time-consuming to produce than their static content counterparts. Yet, this isn’t always the case: For example, some interactive elements – like quizzes, polls, or heat maps – can easily be generated with the help of online software tools and templates.

In addition, some of the most innovative or tech-forward interactive techniques may require specialized coding and design expertise to develop and deploy or specific equipment to create and manage – resources that not all marketers have at their disposal. Again, third-party software and services may be able to shoulder some of this burden; so brands looking to “go big or go home” should carefully consider whether it will be best to build or buy the capabilities required.

Then there’s the user side of the equation. Interactive features often have longer load times than simple text or static images do, which can suck up more bandwidth than your audience may wish to devote to your content. Not to mention that some features may need to be optimized for use on a specific browser, device, or platform, which can create a frustrating or disappointing experience for users who are accustomed to accessing content in any way they choose.
CYDigital's insight:

CT for examples of interactive content. They're right: slow load!

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Tracking Actions in Interactive Email - FreshInbox

Tracking Actions in Interactive Email - FreshInbox | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

All the code you need when you click through. Great resource!

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Add Jaw-Dropping, Interactive Visuals to Your Content: 5 Tools to Help - CMI

Add Jaw-Dropping, Interactive Visuals to Your Content: 5 Tools to Help - CMI | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

Great tools to jack up your visuals. Examples when you click through.

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

5 Ways To Create Interactive Content and Maximize Your Marketing Budget - Marketo

5 Ways To Create Interactive Content and Maximize Your Marketing Budget - Marketo | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

If you can pull off #5, DO IT!! Leap of faith.

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

7 Easy-to-Use Interactive Content Tools You Should Explore - HubSpot

7 Easy-to-Use Interactive Content Tools You Should Explore - HubSpot | The MarTech Digest | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

CYDigital's insight:

This is next level stuff for the mere mortal. SnapApp looks cool.

more...
Jack-Connor Hinchliffe's curator insight, May 27, 2015 6:19 PM

its interesting too see different digital tools in use across many different jobs, in order to push brands out and make them unique. 

Scooped by CYDigital
Scoop.it!

Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015 - Copyblogger

Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015 - Copyblogger | The MarTech Digest | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

CYDigital's insight:

As appealing as this is: (1) white papers outstrip anything; (2) interactive is not easy to accomplish. If you can do it, great, but not at the expense of white papers (data shows the huge impact white papers have late in the buyer's journey). If anything, interactive content will fit at the TOFU.

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

3 Ways Interactive Content Can Boost Email Performance — Eloqua

3 Ways Interactive Content Can Boost Email Performance — Eloqua | The MarTech Digest | Scoop.it
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email.


The good news is that there are things you can you do to increase your email effectiveness and boost your email marketing metrics. Specifically, embedding interactive content—such as surveys, personality assessments, quizzes and even contests — directly in your email templates can dramatically improve open and click through rates — to the tune of 10x.  Considering using interactive content in your next email campaign to:

1. Make Your Content More Compelling

2. Enhance Lead Qualification & Scoring

3. Measurable, Value-Based Calls to Action

CYDigital's insight:

The impact of interactive content on email marketing metrics is significant, and the article offers the benefits from incorporting this content into your campaigns.


  • See the article at blog.eloqua.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
more...
No comment yet.