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Ubersuggest 4.0: The Ultimate Content Marketing Tool - Neil Patel

Ubersuggest 4.0: The Ultimate Content Marketing Tool - Neil Patel | The MarTech Digest | Scoop.it
Why do you do keyword research?

It’s to find more lucrative keywords to rank for on Google, right?

But once you find these keywords, you still have to figure out how to rank for them.

For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it.

That way you can start ranking for these newly found keywords.
CYDigital's insight:

Great tool, updated.

 

Curated by CYDigital: Delivering Consumers who want to buy from you. https://cyd.digital #zeropartydata #martech

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Praveen Rathour's comment, June 20, 3:23 AM
How can we analyse Backlinks https://www.backlinkshub.xyz
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Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday

Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday | The MarTech Digest | Scoop.it
Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues and offer a few alternatives for more accurate volume data.
CYDigital's insight:

Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday

 

You know it, I know it, now Rand tells you why.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Keyword Clustering: Best Resources, Techniques and Tools - Internet Marketing Ninjas

Keyword Clustering: Best Resources, Techniques and Tools - Internet Marketing Ninjas | The MarTech Digest | Scoop.it
What exactly is keyword clustering? To cluster keywords means to group your long overwhelming keyword lists by relevancy. I have done an article explaining keyword clustering in a most easy-to-understand way. At the heart of it, keyword clustering is what it sounds like: you take relevant keywords and arrange them together into groups. Use these keyword clusters to: Better understand your topic Optimize your content for several keyword phrases instead... [Read More...]
CYDigital's insight:

Keyword Clustering: Best Resources, Techniques and Tools - Internet Marketing Ninjas

 

Many details on the "how" when you click through. There was a time when we did this manually.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The 8 Best Tools for Finding Competitor Keywords | WordStream

The 8 Best Tools for Finding Competitor Keywords | WordStream | The MarTech Digest | Scoop.it
1. BuzzSumo

2. SEM Rush

3. SpyFu

4. Ahrefs’ Keywords Explorer

5. AdWords’ Auction Insights

6. Crowdsourcing Keyword Research

7. Tag Clouds

8. WordStream’s Free Keyword Tool
CYDigital's insight:

And these are the top tools for competitive keyword search.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How to find the right keywords for your content strategy: Lessons from a B2B SEO consultant

How to find the right keywords for your content strategy: Lessons from a B2B SEO consultant | The MarTech Digest | Scoop.it
By crafting content around keywords, you're increasing the likelihood that many more people will see and read your work. Here's how to pick your keywords.
CYDigital's insight:

This is a sensible approach to keyword research, which needs to be a part of your content strategy (and inbound efforts). See this link for more on keyword research: http://www.scoop.it/t/the-marketing-automation-report/?&tag=keyword+research

 

Let marketingIO create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us. #MarTech #DigitalMarketing

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Not Your Dad's Keyword Tool: Getting More Out of Keyword Tools - Moz

Not Your Dad's Keyword Tool: Getting More Out of Keyword Tools - Moz | The MarTech Digest | Scoop.it

"Historically, keyword research has often been limited to to keyword selection. This is not to say that keyword selection isn't important; in fact, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills an SEO should master. However, the maturation of keyword tools has given us far more uses than this singular skill. Unlike tools of the past, we aren't limited to the standard process of "keyword in, keywords out." In this post, I hope to show how a keyword tool like Keyword Explorer can be used to accomplish far more than page-level keyword targeting, bringing keyword research out of the realm of mere keyword selection.

  • Know thyself: What can my site rank for?
  • How long-tail should I go?
  • How should I organize my local pages?
  • A year's worth of content in a day: content calendars"
CYDigital's insight:

Innovative usage of keyword research!! And it's a step by step description for the 4 areas covered.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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3 Quick-N-Easy Ways To Shrink Your Bounce Rate - Digilist

3 Quick-N-Easy Ways To Shrink Your Bounce Rate - Digilist | The MarTech Digest | Scoop.it
Conduct deeper keyword research

Use tools like the Ahrefs Keywords Explorer to make sure you’re targeting the best possible keywords for your business.

Make your call-to-action more prominent

Reduce loading times

Slow-loading pages have 72% higher bounce rates than the faster ones (Decibel Insight)
Over half of your users will ditch your mobile site if it takes more than three seconds to load (Google)
CYDigital's insight:

Especially loading times. Should this be an issue, then switch over to a landing page app, e.g., Unbounce.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

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Top 10 Free Keyword Research Tools | HigherVisibility

Top 10 Free Keyword Research Tools | HigherVisibility | The MarTech Digest | Scoop.it
  • Google AdWords: Keyword Planner
  • SEMRush
  • Google Correlate
  • Alexa
  • Moz Keyword Explorer
  • Keyword Tool
  • Uber Suggest
  • WordStream
  • Wordtracker
  • Bing Keyword Research
CYDigital's insight:

CT for links and descriptions.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

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What we learned about "Long Tail" by analyzing 1.4 Billion keywords - AHREFS

What we learned about "Long Tail" by analyzing 1.4 Billion keywords - AHREFS | The MarTech Digest | Scoop.it
CYDigital's insight:

I'll make it easy for you: just do it.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Mapping keywords to the buyer journey in SEO - Search Engine Land

Mapping keywords to the buyer journey in SEO - Search Engine Land | The MarTech Digest | Scoop.it
But how do you know what keywords are appropriate at various buying cycle stages? Imagine you’re a customer starting your search from the awareness phase. What questions are you likely to have? Find keywords that reflect questions and answers that prospective customers are likely to ask.

Google Suggest is a great place to begin mining these potential leads for keywords. For example, using the Keyword Tool Dominator, I can see Google Suggest queries that show up around a term like “women’s running shoes”:From the list on the left, I found keywords and added to the list on the right to narrow down some selections. Some questions I can see forming from these keywords based on what searchers are entering:

  • Where can I buy running shoes?
  • What are the best rated running shoes?
  • What are the best running shoes for my knees?
  • Which running shoes have the best ankle support?
  • Which running shoes have the best arch support?
  • Which running shoes can I also use for hiking?
CYDigital's insight:

More keyword smarts, this time breaking it down by the buyer's journey. Some intuition required. CT for more.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Better Ways To Find The Best Google Keywords For SEO | Linchpin //

Better Ways To Find The Best Google Keywords For SEO | Linchpin // | The MarTech Digest | Scoop.it
Use LSI Tools

What is LSI? LSI stands for Latent Semantic Indexing, and LSI keywords are simply keywords that are semantically related to the primary keyword topic of your page or article and are usually classified as long tail keywords.

Customer Service Call Logs

Sales Team Brainstorming

Customer Emails And Sales Inquiries

Forums, Reviews, And Blog Comments

Just Ask Your Users

Listen To Usability Testing

Competitive Analysis
CYDigital's insight:

Very, very smart.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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The Value Of URL Keywords - MediaPost

The Value Of URL Keywords - MediaPost | The MarTech Digest | Scoop.it
HigherVisibility, an SEO firm based in Memphis, Tenn., put the idea to the test, evaluating 10 sectors to determine what effect URL keyword optimization might have. The result: It can make a difference, particularly in competitive industries.

Across all 10 verticals, 63% of the top page results included keywords in their URLs. However, the results varied widely in the individual sectors. In the email software space, only 47% of the top page ranking URLs included the keywords. Conversely, 76% of the top page returns for debt-related financial services companies used keywords in their URLs. (Other sectors where keyword URLs made a significant difference: food and beverage, business, weight loss, plumbing and hotels.)
CYDigital's insight:

As usual...TEST! And too much of a good thing turns into a bad thing.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Your Ultimate Content Marketer's Guide to Keyword Research - CoSchedule

Your Ultimate Content Marketer's Guide to Keyword Research - CoSchedule | The MarTech Digest | Scoop.it
Keyword research is the process of finding words and phrases that best represent what your site does. Keyword research is heavily based on searching behavior: We research keywords that people tend to type in the search box. The main goal of keyword research is to get your pages rank for keywords we optimize them for.

This guide will take you through the process of selecting, organizing and placing the keywords in order to help you brainstorm article ideas and create content that achieves higher search rankings.
CYDigital's insight:

And it is detailed. CT for the guide (no reg).

 

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8+ Tools to Find Related Keywords for Your Content - CMI

8+ Tools to Find Related Keywords for Your Content - CMI | The MarTech Digest | Scoop.it
Google AdWords Keyword Planner (free)

Pinterest (free)

BrightEdge (fee)

Conductor (fee)

Google Correlate (free)

Google related searches and auto fill (free)

Moz related topics (fee)

Keywordtool.io (free and fee options)
CYDigital's insight:

Test Google Correlate first.

 

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The Ultimate Keyword Research Checklist - SEMrush

The Ultimate Keyword Research Checklist - SEMrush | The MarTech Digest | Scoop.it
Use this approach on SEMrush to find valuable keywords for your SEO and PPC campaigns.
CYDigital's insight:

CT for details.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Goodbye Google Keyword Planner, Hello Keyword Research Using PPC - Profs

Goodbye Google Keyword Planner, Hello Keyword Research Using PPC - Profs | The MarTech Digest | Scoop.it
You might think you can't afford to use PPC for keyword research, but don't discount the idea. I'm not (necessarily) suggesting that you try a full-force PPC campaign. I spent just $100 over one month (my space is competitive and expensive) and learned the following:

  • What phrases people use to look for me. You know there are a lot of marketing buzzwords out there; I was able to thin those out to only the productive ones.
  • Some great long-tail keywords. I added them to my site.
  • Which keywords produced not only volume but also conversions.
  • What messages resonated with my customers; they weren't what I expected.
CYDigital's insight:

Think long tail so that you don't spend everything you have for valid results.

 

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

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A Step-by-Step Guide to Dominating Any Keyword You Choose - QuickSprout

A Step-by-Step Guide to Dominating Any Keyword You Choose - QuickSprout | The MarTech Digest | Scoop.it

"What if I told you that there was a specific formula you can follow to dominate any keyword you choose? What if you could knock it out of the park every time and continually outrank your competitors?

During the years, I’ve experimented with nearly everything under the sun and have come up with a surefire formula for dominating the SEO game by targeting the right keyword and tailoring your campaign to reach your audience.

Here’s how to do it step by step..."

CYDigital's insight:

A must CT for the details!

 

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

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Tactical Keyword Research in a RankBrain World - Moz

Tactical Keyword Research in a RankBrain World - Moz | The MarTech Digest | Scoop.it
3 Gs: Gather, Group, Generate

I've taken to calling this approach to keyword research the 3 Gs, and it goes likes this:

  • Gather keywords
  • Group keywords into clusters
  • Generate exemplars
Another way to think of this process is that we're grouping keywords into concepts, and then converting each concept back into a representative keyword/phrase: Keyword --> Concept --> Keyword*. The result is a specific search phrase to target, but that phrase represents potentially dozens or hundreds of similar keywords.
CYDigital's insight:

Best article I've read on keyword research. Don't write another page description or more content until you read this. This is the one!

 

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

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The 4-Step Plan to Construct Your Own Keyword-to-URL Map - Moz

The 4-Step Plan to Construct Your Own Keyword-to-URL Map - Moz | The MarTech Digest | Scoop.it
Step 1: Build the “Big List”

Step 2: Get keyword volume

Step 3: Filter keywords

Step 4: Map priority keywords
CYDigital's insight:

Outstanding! CT for all the details.

 

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Moz Keyword Explorer vs. Google Keyword Planner - Moz

Moz Keyword Explorer vs. Google Keyword Planner - Moz | The MarTech Digest | Scoop.it
I’d consider where you want to target people in your sales funnel, and where you need to improve your current website traffic. If you have wide top-of-funnel traffic for your product/service and need to better provide long-tail transactions, check out Moz Keyword Explorer. If you need a brief overview of top-level searches, take a look at Google Keyword Planner results.

I'm a little ashamed to say that I still use both. Checking Google Keyword Planner gives me the peace of mind that I’m not missing anything. But, Moz Keyword Explorer continues to impress me with its search volume accuracy and ease of list creation. As it gets better with top-of-funnel keywords (and hopefully integrates competition up front) I would love to transition completely over to Moz.

I’ve also been a big fan of ubersuggest.io to give your initial keyword list a boost. You can add your selected keywords directly to Google Keyword Planner or Moz Keyword Explorer for instant keyword data. This can help identify where you should take your keyword research in terms of intent, sub-topic intents, geographic, etc.
CYDigital's insight:

Excellent guidance!!!

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

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13 uses for keyword research to help you win in the search engines - Search Engine Land

13 uses for keyword research to help you win in the search engines - Search Engine Land | The MarTech Digest | Scoop.it
CYDigital's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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How To Use Google Keyword Planner Tool For Keyword Research - Digital Information World

How To Use Google Keyword Planner Tool For Keyword Research - Digital Information World | The MarTech Digest | Scoop.it
As you probably know, the key to conversions is largely in getting organic traffic from search engine results. Getting those organic hits is dependent upon your ability to find the right keywords to include in your landing pages, blogs, and other content. This is where the Google Keyword Planner comes into play. If you’ve never used it before, Keyword Planner is a tool that Google provides, for free, to users who want to increase traffic to their websites and blogs. It does this by providing a means to find the best keywords for your business. The following tutorial will serve as a bit of a guide.
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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Four Keyword Tools You've Never Used but Should - Profs

Four Keyword Tools You've Never Used but Should - Profs | The MarTech Digest | Scoop.it
1. Human-Powered Suggestions: Seed Keywords

2. Local Keywords: SERPstat

3. Related Terms: DeeperCloud

4. Entities: AlchemyAPI
CYDigital's insight:

Great finds!

 

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7 types of keywords to boost your SEO strategy - Search Engine Land

7 types of keywords to boost your SEO strategy - Search Engine Land | The MarTech Digest | Scoop.it

1. Market-defining keywords
Market-defining keywords are terms and phrases your target audience uses when talking about your business or industry. 

2. Customer-defining keywords
Customer-defining keywords are the terms and phrases your customers use to define themselves. 

3. Product keywords
Product keywords describe what you sell. 

4. Industry thought leaders
Industry thought leaders are individuals or groups within your market segment that are known, respected and set the tone. 

5. Competing company names

 

6. Related vertical keywords
Related vertical keywords are terms within your target segment ecosystem. 

7. Geotargeted keywords
Geotargeted keywords are key for your local rankings. 

CYDigital's insight:

CT for greater explanation.

 

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Google’s Keyword Planner tool just became even more inaccurate | Search Engine Watch

Google’s Keyword Planner tool just became even more inaccurate | Search Engine Watch | The MarTech Digest | Scoop.it
You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns.

One of the things it provides is guidance on the volume of searches for any given query. The numbers reported in the tool have always been somewhat vague. They are rounded up and numbers end with at least one zero. 

It turns out that these numbers are now even more imprecise.

Jennifer Slegg spotted that Google has started to combine related terms, pooling them all together and reporting one (bigger) number. No longer can you separate the data for keyword variants, such as plurals, acronyms, words with space, and words with punctuation. As such it would be easy to get a false impression of search volumes, unless you’re aware of the change. No sudden jump in search queries, just an amalgamated number. Be warned.
CYDigital's insight:

For me, it's the final nail in the coffin.

 

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